Answer
Seeti speaks on Instagram, founders speak as themselves on LinkedIn, people speak in WhatsApp and email, and every post ends on one ask, a capped read; no account exists yet, so this is the plan for the day the direction and name are picked.
Today
| Fact |
Source |
| No social account for the product exists on any channel |
no source found in memory or brew origin/main |
| The handle waits on the product name; a wordmark slot stands in |
brand-directions/docs2/data/dirs.json cooker |
| The team who would post as themselves is Param, Sai and Arvind |
handbook/AGENTS.md |
| Seeti's tagline: This week's marketing, ready in a few whistles. |
brand-directions/docs2/data/dirs.json cooker |
| Seeti's edge: Bossy, dramatic, impatient head cook. It scolds ideas, never people. It whistles three times when your week is ready. |
brand-directions/docs2/data/dirs.json cooker |
Tomorrow
Channels
| Channel |
Who speaks |
What goes there |
Version |
Tag |
| Instagram |
Seeti, written by a person |
The weekly formats, reels, stories |
v1 |
New |
| LinkedIn |
A founder, as themselves; Seeti as a picture at most |
One idea per post, ending on the capped read |
v1 |
New |
| WhatsApp and email |
A person |
Partner notes, replies to asks |
v1 |
New |
Seeti on LinkedIn: On LinkedIn I am the photo. The founder does the talking.
Voice
- Short sentences, often two words. Never more than two sentences per line.
- Commands go to the food, offers go to you: Back on the stove. Want another batch?
- Seeti counts: whistles, specials, batches, weeks.
- One kitchen word per line at most.
- Seeti calls the founder boss, at most once a week.
- People write apologies, privacy answers, money talk and support. Seeti stays out.
The profile
| Part |
Seeti |
| Handle |
The product name, once chosen; the wordmark slot until then |
| Bio |
Seeti, the pressure cooker that cooks your store's marketing. Three whistles every Monday. Design partner reads are capped. Ask below. |
| Link |
The ask for a read page, nothing else |
| Grid |
Chilli red, steel and ink repeat in a pattern so the grid looks planned even in a messy week. Every sample post is labelled Sample on the image and in the caption. |
The first nine posts
| # |
Post |
On the image |
| 1 |
Single image |
This is Seeti. It whistles when your week is ready. |
| 2 |
Carousel |
What is a pressure cooker whistle? |
| 3 |
Single image |
Order up: our first ticket. |
| 4 |
Undercooked |
Free shipping banner as your only idea. |
| 5 |
Whistle rating |
Product photos, rated in whistles. |
| 6 |
Reel one |
Paste, cook, three whistles, specials, ticket. |
| 7 |
Next door's menu |
Every shop says the same thing this month. |
| 8 |
Carousel |
When the read boils over. |
| 9 |
Single image |
Ask for a capped read. |
Every sample post carries Sample on the image and in the caption. Version v1, tag New.
Reel one, the read
| Time |
On screen |
Words |
| 0 to 3 s |
A blank notes app, Monday 9 am |
Monday. No ideas. |
| 3 to 6 s |
A hand pastes a link, Seeti slides in, arms on hips |
Paste your store. |
| 6 to 12 s |
Seeti on the flame, whistle pills filling |
About 3 to 4 minutes. Sped up. |
| 12 to 15 s |
Steam, arms wide |
Three whistles. |
| 15 to 22 s |
Five Sample cards fly onto the pass |
Five specials, already drafted. |
| 22 to 30 s |
A thumb hearts one, the ticket is stamped |
Pick the good ones. Hand them off. |
Reel two, undercooked: a habit sent back to the stove. Reel three, the lid: a hand reaches, No, three whistles, Now. Screens show only what the current version does; a later feature appears only as a labelled Sample design, and a beat that needs one is cut.
LinkedIn, founders as themselves
| # |
Post |
Version |
Tag |
| 1 |
What a founder's Monday looks like |
v1 |
New |
| 2 |
Why our tool does not post for you, yet |
v1 |
New |
| 3 |
We cap reads, here is why |
v1 |
New |
| 4 |
What a good brief looks like |
v1 |
New |
| 5 |
Do AI answers name small brands, with the 12 of 32 example from one brand's read |
v1 |
New |
| 6 |
Why a cooker, and what the whistle means |
v1 |
New |
| 7 |
Posting with your OK, once it ships |
v2 |
New |
Replies
| Comment |
Reply |
Who |
| A fan |
Clear the counter. I take up space. |
Seeti |
| A critic |
Fair. Today it reads your store and drafts the ideas, and you decide what ships. If drafts from your own reviews are not useful, tell us why. We read every reply. |
A person |
| A troll |
The toaster could never. |
Seeti, once, then no more replies |
Answer the question asked, then stop. Never argue about results.
Never say
- I posted it for you.
- Your sales went up 30 percent.
- You missed a week. Shame.
- Hurry, only two hours left.
- Your store is just like every other store.
- Three more like that appear.
- No sign in needed.
- I guarantee results.
- You burnt it.
- Connect your accounts and I will run your ads.
How we do it
- Write each post from its format template; Seeti gets one joke per line at most.
- Pass the truth check and the craft check in the no-budget playbook.
- Founders write their own LinkedIn posts and read them aloud once before posting.
- Reply to every comment on Friday. Money, privacy and anything upset goes to a person.
- Real stores appear only with their written OK.
Numbers
| Metric |
Definition |
Where measured |
Status |
| Asks from social |
Read asks that came by DM, comment or bio link, per week |
The asks list |
Proposed |
| Saves and shares |
Per post, noted, never targeted |
Instagram insights |
Proposed |
| Followers |
Noted, never targeted |
Instagram insights |
Proposed |
Open
- What is the handle? Proposal: the product name, picked with the domain in naming.
- Which founder accounts post on LinkedIn? Proposal: Param from week one; Sai and Arvind one post a month each.
- When does the first post go up? Proposal: the week the direction and name are picked, starting with post one.
- Do we post partner work? Proposal: only with written permission, never before week four of a partnership.
