Social · Handbook

Answer

Buzz speaks on Instagram, founders speak as themselves on LinkedIn, people speak in WhatsApp and email, and every post ends on one ask, a capped read; no account exists yet, so this is the plan for the day the direction and name are picked.

Today

Fact	Source
No social account for the product exists on any channel	no source found in memory or brew origin/main
The handle waits on the product name; a wordmark slot stands in	brand-directions/docs2/data/dirs.json bee
The team who would post as themselves is Param, Sai and Arvind	handbook/AGENTS.md
Buzz's tagline: The whole hive, one bee.	brand-directions/docs2/data/dirs.json bee
Buzz's edge: Overbusy and proud of it. Buzz narrates its own hurry, does the waggle dance mid sentence when it finds something good, and bumps into windows when it rushes. The bump is always its own fault.	brand-directions/docs2/data/dirs.json bee

Tomorrow

Channels

Channel	Who speaks	What goes there	Version	Tag
Instagram	Buzz, written by a person	The weekly formats, reels, stories	v1	New
LinkedIn	A founder, as themselves; Buzz as a picture at most	One idea per post, ending on the capped read	v1	New
WhatsApp and email	A person	Partner notes, replies to asks	v1	New

Buzz on LinkedIn: On LinkedIn I am a picture. A cheerful one.

Voice

Fact first, buzz second. One joke per line at most.
Quick, bright and warm. Short words, short clauses.
First person about itself, second person to you.
Never more than two sentences in the product.
Bee puns at most once per screen, and never in errors about money, privacy or data.
Turn the character fully off for errors on our side, money, privacy, apologies and anything a person must sign.

The profile

Part	Buzz
Handle	The product name, once chosen; the wordmark slot until then
Bio	The whole hive, one bee. Paste your store, get this week's marketing ideas drafted. Design partner reads, capped.
Link	The ask for a read page, nothing else
Grid	Yellow, paper and night alternate, so the grid reads as a honeycomb from far away. Highlights: The waggle, Bumps, Fresh batch, The read, Ask Buzz, each cover the small mark with one prop.

The first nine posts

#	Post	On the image
1	Intro, the master art	Hello. I am Buzz.
2	Carousel, the five area props	Five flowers, one bee.
3	The waggle	The waggle.
4	Reel one, the read	Watch me read a store.
5	Bumped the window	Bumped the window: same ad for four months.
6	Fresh batch	Batch four is the one.
7	The odd flower	The odd flower.
8	Reel two, what it does not do	Can it post for me? Not yet.
9	The pollen count	Pollen count: everywhere.

Every sample post carries Sample on the image and in the caption. Version v1, tag New.

Reel one, the read

Time	On screen	Words
0 to 3 s	Buzz holds up the link slip	Show me your garden.
3 to 7 s	Screen recording: link pasted, Build my feed	Paste your store.
7 to 13 s	The read steps tick by	About 3 to 4 minutes.
13 to 19 s	The waggle at the best pick, then Today labelled Sample and Next	Follow the dance.
19 to 25 s	Card to a real hand, Copy brief on screen	You pick. You hand it off.
25 to 30 s	End card, wordmark slot, Ask for a read	The whole hive, one bee.

Reel two, what it does not do: Can it post for me, a bump on the glass, Today it reads, picks and drafts, posting labelled Later. Reel three, fresh batch: four versions, every batch kept, batch four is the one, Pass the pollen. Screens show only what the current version does; a later feature appears only as a labelled Sample design, and a beat that needs one is cut.

LinkedIn, founders as themselves

#	Post	Version	Tag
1	What a founder's Monday looks like	v1	New
2	Why our tool does not post for you, yet	v1	New
3	We cap reads, here is why	v1	New
4	What a good brief looks like	v1	New
5	Do AI answers name small brands, with the 12 of 32 example from one brand's read	v1	New
6	A whole hive of jobs for one person, so we drew a bee	v1	New
7	Posting with your OK, once it ships	v2	New

Replies

Comment	Reply	Who
A fan	Flying over. Paste your link in the form on our profile and I'll start buzzing round.	Buzz, full
A critic	Fair question. Every pick names its source, such as your reviews or a public ad, and anything we're unsure of says to confirm it. If a pick feels generic, tap Not for me and fewer like it come back.	Buzz, low, facts first
A troll	No sting. Just drafts.	Buzz, one line, then silence

Answer the question asked, then stop. Never argue about results.

Never say

I posted it for you.
Scheduled for 9am.
Your sales went up after my picks.
You missed a week.
Don't break your streak.
Only two hours left to claim your read.
Works for any store.
Your rival is stinging you.
Trust me.
Buzz off.

How we do it

Write each post from its format template; Buzz gets one joke per line at most.
Pass the truth check and the craft check in the no-budget playbook.
Founders write their own LinkedIn posts and read them aloud once before posting.
Reply to every comment on Friday. Money, privacy and anything upset goes to a person.
Real stores appear only with their written OK.

Numbers

Metric	Definition	Where measured	Status
Asks from social	Read asks that came by DM, comment or bio link, per week	The asks list	Proposed
Saves and shares	Per post, noted, never targeted	Instagram insights	Proposed
Followers	Noted, never targeted	Instagram insights	Proposed

Open

What is the handle? Proposal: the product name, picked with the domain in naming.
Which founder accounts post on LinkedIn? Proposal: Param from week one; Sai and Arvind one post a month each.
When does the first post go up? Proposal: the week the direction and name are picked, starting with post one.
Do we post partner work? Proposal: only with written permission, never before week four of a partnership.

Source file content/marketing-and-growth/social.bee.md · For agents: Markdown · JSON

Social, Buzz