The north star is stores that hand off at least one pick a week, with activation, return, taste, making and trust under it; none is counted yet, and targets wait for a baseline.
Stores where anyone hands off a pick in a Monday to Sunday week, brand time
Activation
v1
New
First heart, make and hand-off in the first session
Return
v1
New
Share of stores that open Today the week after the Monday drop
Taste
v1
New
Share of picks with a heart or Not for me
Making
v1
New
Share of hearted picks with a version made
Trust
v1
New
Share of to confirm facts corrected
Approved posts
v2
New
Share of hand-offs that become a scheduled post
Measured share
v3
New
Share of shipped picks with a How it went result
Rules kept
v4
New
Share of ad runs inside the rules with no undo
Source for all: brand-directions/book/content/b.js b-10 goals.
How we do it
Build the decision log: one event per act, with brand, person, week, pick and area.
Events: read started and finished, heart, Not for me, Later, Make it opened, paid make confirmed, new version, handed off with who, brief status moved, notification sent and opened brand-directions/book/content/j.js j-1 events.
Count demo visits apart; never log what a store's customer does.
These numbers never show in the product.
Numbers
Metric
Definition
Where measured
Status
Weekly hand-off stores
As above
Decision log
Proposed
First win minutes
Minutes from paste to first hand-off
Decision log
Proposed
Funnel steps
Pasted, signed in, read finished, first heart, first make, first hand-off, second Monday
Decision log
Proposed
Open
Is the north star right? Proposal: yes, weekly hand-off stores.
Who builds the decision log, and when? Proposal: engineering, as v1 groundwork before the redesign.
Targets. Proposal: none until four weeks of partner data.
Analytics tool. Proposal: our own event table in Postgres, no third party trackers.
