The one number Brew steers by and the goals under it: the sources propose stores that hand off at least one pick a week, nothing is counted yet and no baseline exists, so the choice and every target wait on Param.
Today
What the sources propose
Piece
Definition
Source
North star, v1
Stores where anyone on the team hands off at least one pick in a Monday to Sunday week, in the store's time zone
Brief status: briefs sent to our team and their state
brew/brief-status.js:8
A visitors log of which emails open which brand, since 23 Oct
memory brew-access-rules
Sign ins in the production access log
memory brew-prod-backend
Five partner brands to count
memory brew-live-stores
The product metrics page holds the same definitions in full content/product/product-metrics.md Answer.
Tomorrow
Item
Version
Tag
A decision log of hearted, made and handed off, so the north star counts itself
v1
New
North star: weekly hand off stores
v1
New, once Param picks
North star adds approved posts
v2
Changes
North star adds a result per shipped pick
v3
Changes
North star adds shipped inside the owner's rules
v4
Changes
How we do it
Count from brief records by hand each Monday until the decision log exists.
Report the north star and its five goals in the Monday note and the investor update.
Founders never see these numbers; they are internal.
Set targets only after four weeks of partner data.
Numbers
Metric
Definition
Where measured
Status
Weekly hand off stores
Stores with at least one hand off in the week
Brief records, then the decision log
Proposed
Share of active stores reaching it
Weekly hand off stores over stores that opened Brew that week
Same plus the visitors log
Proposed
Activation
Share of new stores with a first hand off in their first week
Same
Proposed
Return
Share of stores that open Today in the week after a Monday drop
Visitors log
Proposed
Taste
Share of picks with a heart or Not for me
Card reactions
Proposed
Making
Share of hearted picks with at least one version made
Jam records
Proposed
Trust
Share of to confirm facts corrected by the team
What we know about you
Proposed
Open
Is the north star weekly hand off stores? Proposal: yes, as defined above, counted by hand from brief records until the decision log ships.
Quarterly targets. There is no baseline. Proposal for the quarter to 31 Dec 2026: all five partners activated, and three of five handing off three weeks running; set the next quarter's targets from those four weeks.
Does a copy of the brief count as a hand off, or only a sent one? Proposal: both count, since v1 never sends on the brand's behalf.
