Who pays Brew, for what, how revenue grows and what one brand costs to serve: the brand pays one plan for the thinking, a money wallet for what Brew makes, and in v4 a share of the ad spend Brew runs; this is a proposal, nothing is billed, and margin per brand is not measured yet.
Today
Who pays and for what, as proposed on 26 Oct
Line
Who pays
For what
Source
Plan, the brain
The brand, one plan per brand, unlimited teammates
The read, Brand Book, weekly ideas, drafts, Ask, jams, watchers; later posting, results and ad rules
brew working tree docs/pricing.md:6
Wallet, the hands
The brand, from money it loads
Pieces it keeps, priced on results, 3 free redos, never expires
brew working tree docs/pricing.md:7-12
Autopilot, v4
The brand, from the wallet
3% of the ad spend Brew runs, minimum $149 or ₹9,999 a month
brew working tree docs/pricing.md:14
Briefs to our team
The brand, per brief
Work our team makes; priced by our team, never in a plan
brew working tree docs/pricing.md:35brew working tree docs/pricing.md:44
How it grows
v1
v2
v3
v4
Plan a month
$79, ₹4,999
$119, ₹7,999
$149, ₹9,999
$149, ₹9,999 plus autopilot brew working tree docs/pricing.md:20-22
Into the wallet a month
$12
$18
$25
$25 brew working tree docs/pricing.md:21
Brain cost, estimate
about $15
about $20
about $30
about $45 brew working tree docs/pricing.md:23
Agencies get $59 or ₹3,999 a brand at five or more brands; referrals put $12 or ₹1,000 in both wallets brew working tree docs/pricing.md:42-43.
What is real today
Fact
Source
No billing exists; the Pro plan sheet is a Dummy that switches Pro on in the browser
brew/DUMMY.md:17
Brew is free during the preview
brew/legal-pages.js:40
Pricing is parked until Param and Sai agree
memory brew-pricing-parked
A full demo build costs about $80; a live read about $6
A Play costs a median $0.18 on Gemini Pro, $0.83 on Opus
memory brew-model-compare-2026-10-20
Production runs Plays on Gemini 3.1 Pro and the rest on Flash
brew/tools/prod-env.sh:9
Vertex is paid by Google credits: $20,763 of $25,000 left on 16 Oct
memory brew-gemini-provider
Margin per brand
Wallet items carry large gross margins on paper: an ad ready video at $4 costs about $0.55 to $1.30 brew working tree docs/pricing.md:30
The plan's margin depends on a monthly cost nobody has measured; the cost per brand page proposes up to about $180 a month allowed by the caps, against a $15 estimate in the spec content/ai-and-models/cost-per-brand.md Numbersbrew working tree docs/pricing.md:23
Tomorrow
Item
Version
Tag
Plan plus wallet, free read and a 14 day trial with $5 in the wallet
v1
New, once unparked
The Dummy plan sheet
v1
Goes
Plan price rises with the version
v2 to v4
New, proposed
Autopilot share of ad spend
v4
New, proposed
The plan to own outcomes, with outcome based pricing
v4 and later
New, internal only brand-directions/BRIEF.md section 2
How we do it
Nothing is quoted outside the team while pricing is parked.
Measure a real month of cost per brand before the plan price is set.
Is Plan plus Wallet plus Autopilot the model? Proposal: yes, as written on 26 Oct, with Sai's agreement recorded in the decisions log.
Which number sets the plan price: the $15 estimate or a measured month? Proposal: a measured month on three partners, and the plan stays at $79 only if cost sits under a third of it.
Sources
brew working tree docs/pricing.md:1-51, untracked, not on origin/main
