Snapshots

v2 adds posting and scheduling, but only after a person says yes

Being built
  • Nothing posts without a Yes, and a scheduled post can be cancelled until it goes out.
  • Saved workflows start a Play on a trigger and always stop for a yes.
  • Meta, Shopify and Klaviyo hold read only access, so posting needs fresh reviews.
  • Every brand starts at Suggest on the dial, and every workflow starts off.
  • Working price is $119 or ₹7,999 a month, still a proposal.
20workflow templates, not built
Your call

Which channel posts first? Proposal: Instagram and Facebook Page posts through Meta.

Product · 2.3

v2 PRD

DraftLast checked Mon Oct 26Owner Param

Answer

v2 adds one power on top of v1: after a person's yes, Brew posts or schedules the finished piece on the brand's own connected accounts, and saved workflows start a Play when something happens, always stopping for that yes.

Today

What exists that v2 builds on

Piece State today Source
Posting Brew posts nothing anywhere except the brand's own Slack thread SCOPE.md:14 SCOPE.md:36-37
Copy and open The manual post: copies the words and opens the exact place to post, prefilled on Reddit, X, LinkedIn and Pinterest public/post-open.js:43 memory brew-copy-and-open
Publish pack Every size, the words, links and a readme saying where each part goes brand-directions/docs2/content/inventory.mjs ENDS
Post or schedule for you Listed as Off, New, v2 in today's inventory brand-directions/docs2/content/inventory.mjs ENDS
Workflows 20 templates in five groups, documented and specified, not built; every template starts off and every run stops for a yes brand-directions/docs2/content/pages.mjs:338-360 brand-directions/docs2/content/decisions.mjs:8
Workflow rules Starts off, every run makes a card, a post or spend waits for a yes, a weekly cap, pause, undo and history on every run brand-directions/docs2/content/pages.mjs:215-221
Workflow states Off, On, Waiting, Paused brand-directions/docs2/content/pages.mjs:222-227
Slack Posts cards and jams to the picked channel; a change or paid make from Slack is a proposal that runs only on a yes SCOPE.md:14 slack-routes.js:2
Scheduling slots The retired Jam v2 had a "pick a day" slot picker memory brew-jam-v2

What blocks posting

Platform Access held today What posting needs Source
Meta App Review asks only ads_read, business_management, public_profile; ads_management and Pages, Threads and WhatsApp permissions were removed; business verification in review Publishing permissions and a fresh App Review memory brew-meta-app-review
Google Verified for adwords and analytics.readonly on 21 Oct; any new scope triggers review again No organic posting surface needed for v2 memory brew-google-oauth-scopes
Shopify Read scopes only; public app submitted 21 Oct Write scopes for any page or product change docs/connectors-approvals.md memory brew-shopify-app-review
Klaviyo Read only private key A write key for drafts or sends docs/connectors-approvals.md

Price proposal

v2 plan at $119 or ₹7,999 a month, $18 or ₹1,500 into the wallet, still a proposal brew working tree docs/pricing.md:17-22.

Tomorrow

Item Version Tag What it is
Schedule it, the second exit v2 New Beside Hand it off in the one sheet behind Make it; shows only where the dial and the connection allow it book c1.js c-4 exits
Prepare v2 New Files ready per channel, posted with one tap from a connected account brand-directions/BRIEF.md 3.6
Need your yes as the control centre v2 Changes Every post and schedule asks here: one question, what happens either way, Yes and Not now, undo until it goes out brand-directions/_shared/product-model.md:56-58
Work columns Scheduled and Live v2 New After Handed off brand-directions/_shared/product-model.md:110
The dial per area and channel v2 New Suggest, Prepare, Schedule; every brand starts at Suggest; turning down is always allowed
Workflows v2 New A saved Play with a trigger, what it reads, the jam it makes and how it ends; until posting ships for a channel it ends in a brief or a pack
Workflow cap v2 New A weekly cap per workflow so a busy trigger cannot run up a bill
Hand it off v2 Stays Never goes away
Copy and open v2 Stays Still the way to post where Brew has no write access

Requirements with acceptance

Requirement Acceptance
Nothing posts without a yes A post or schedule exists only after a Yes in Need your yes from a person allowed to give it
Undo until it goes out A scheduled post can be cancelled until its time; the cancel leaves a line in the jam
The post is the approved version What goes out matches the version, words, link and size that were approved, byte for byte
A failed post says so A refused or failed post shows the platform's reason and never reads as posted
Every run makes a card Each workflow run lands in the feed or Need your yes, with what it read and what it made
Starts off Every workflow template is off until an admin turns it on
Cap holds A workflow that hits its weekly cap moves to Paused and says why
Read only stays the default A connection without write access never shows Schedule it

Groundwork v2 needs from v1

Each pick stores its destination channel, the brief is saved as structured data, a decision log of hearted, made and handed off, and one status field that can grow book a.js a-5 v1.

Workflow templates, first set

All 20 are listed in workflows spec. The groups are Listen, Catalog, Ads and site, Calendar, and Briefs and posting brand-directions/docs2/content/pages.mjs:360.

How we do it

  1. Pick the first channel and request only its publishing permission; do not bundle scopes.
  2. Build the groundwork in v1 first, behind switches.
  3. Add Schedule it behind a per brand switch; turn it on for one partner.
  4. Record the platform review screencast on a test brand, never on Arata memory never-disconnect-arata-meta.
  5. Turn on one workflow template at a time, starting off for every brand.

Numbers

Metric Definition Where measured Status
Approved post rate Share of hand-offs that become an approved scheduled post Decision log Proposed
Undo before send Share of scheduled posts cancelled before their time Decision log Proposed
Post failures Posts the platform refused, per week Post log Proposed
Workflow yes rate Share of workflow runs that get a Yes Need your yes log Proposed

Open

  1. Which channel posts first? Proposal: Instagram and Facebook Page posts through Meta, because the Meta app and business verification are already in progress.
  2. Who may approve a post? Proposal: admins and members both may approve, only admins may turn the dial up.
  3. Which three workflows ship first? Proposal: Answer a new question about you, Get ready for a festival, Brief your agency on a heart, since each can end in a brief before posting exists.
  4. Does Prepare need write access? Proposal: yes, so Prepare and Schedule ship together per channel.
  5. v2 price. Proposal: keep $119 or ₹7,999 as the working number and decide with Sai after the partnership.
Sources
  • brew origin/main b91e364: SCOPE.md:14, SCOPE.md:36-38, docs/connectors-approvals.md
  • brew origin/main: public/post-open.js:43, slack-routes.js:2, brief-status.js:8
  • brand-directions/docs2/content/pages.mjs:200-229, 262-280, 312-360; decisions.mjs:8; inventory.mjs ENDS
  • brand-directions/BRIEF.md section 3.6
  • brand-directions/_shared/product-model.md:56-58, 110
  • brand-directions/book/content/a.js a-5 v2; c1.js c-3 approvals-later, c-4 dial, versions, exits, per-area, groundwork; d1.js d-4 j-post-schedule
  • brew working tree docs/pricing.md:17-22, not on origin/main
  • memory: brew-meta-app-review, brew-google-oauth-scopes, brew-shopify-app-review, brew-real-connectors, brew-copy-and-open, brew-jam-v2, brew-name-and-scope

Source file content/product/v2-prd.md · For agents: Markdown · JSON