Snapshots

Brew's price: a plan, a wallet, nothing until you keep a piece

Waiting on you
  • Proposed v1 plan is $79 a month, with $12 going into the wallet.
  • A charge only lands when the brand keeps a piece, after 3 free redos.
  • Free read first, then 14 days with no card and $5 in the wallet.
  • Wallet money never expires, and it is not refundable or transferable.
  • Still parked: nothing is quoted publicly and no billing is built.
79v1 plan a month, USD
Your call

Accept Plan plus Wallet plus Autopilot as the model, with v1 at $79 rather than $119?

Finance · 13.1

Pricing

Needs youLast checked Mon Oct 26Owner Param

Answer

What Brew will charge: the 26 Oct proposal is one plan per brand, a money wallet for pieces the brand keeps and a v4 autopilot share of ad spend, after a free read and a 14 day trial; it is parked until Param and Sai agree, so the call and the open numbers wait on Param.

Today

What is live

Fact Source
No billing code exists brew working tree docs/pricing.md:3
The plan sheet's trial switches Pro on in the browser and is tagged Dummy brew/DUMMY.md:17
Brew is free during the preview brew/legal-pages.js:40
Do not quote prices publicly or build billing until Param says go memory brew-pricing-parked

The history

Date Draft Status Source
16 Oct Free read, 14 day trial with 150 credits and 1 brief, then plans at ₹9,999, ₹24,999 and ₹74,999 or $199, $499 and $1,499 a month with 300, 1,000 and 4,000 credits Replaced on 26 Oct brand-directions/book/content/i.js i-5 parked memory brew-pricing-parked
26 Oct Plan plus Wallet plus Autopilot, no credits, USD list and ₹ regional Proposal, parked brew working tree docs/pricing.md:1-15

The 26 Oct proposal

Version Plan a month Into the wallet a month Brain cost, estimate Source
v1 drafts $79, ₹4,999 $12, ₹1,000 about $15 brew working tree docs/pricing.md:20-23
v2 posts $119, ₹7,999 $18, ₹1,500 about $20 brew working tree docs/pricing.md:20-23
v3 measures $149, ₹9,999 $25, ₹2,000 about $30 brew working tree docs/pricing.md:20-23
v4 runs ads $149, ₹9,999 plus 3% of ad spend, minimum $149 $25, ₹2,000 about $45 brew working tree docs/pricing.md:14 brew working tree docs/pricing.md:20-23
Wallet result Price Source
Post ready image $0.75, ₹49 brew working tree docs/pricing.md:28
Carousel, up to 5 slides $2, ₹149 brew working tree docs/pricing.md:29
Ad ready video, 6 to 15 seconds $4, ₹299 brew working tree docs/pricing.md:30
Voiceover $0.75, ₹49 brew working tree docs/pricing.md:31
Full rewrite of all Plays $6, ₹499 brew working tree docs/pricing.md:32
Sloosh final quote on the button brew working tree docs/pricing.md:33
Fallback WhatsApp or email send cost plus 10% brew working tree docs/pricing.md:34
Brief to our team priced by our team, per brief, never in a plan brew working tree docs/pricing.md:35

The rules in the proposal

  • A charge happens only when the brand keeps a piece; 3 free redos; price on the button only from $0.60 or ₹50 brew working tree docs/pricing.md:9-11
  • Wallet money never expires; the wallet is closed, not transferable and not refundable brew working tree docs/pricing.md:12
  • Free read, then 14 days with no card and $5 or ₹500 in the wallet; after it the brand is read only and nothing is deleted brew working tree docs/pricing.md:38
  • Annual billing gets 2 months free; a new version keeps current prices for 12 months, then list with 30 days' notice brew working tree docs/pricing.md:39-40
  • Design partners free through the partnership with a $120 or ₹10,000 wallet, then $79 or ₹4,999 for life brew working tree docs/pricing.md:41
  • Referral $12 or ₹1,000 into both wallets; agencies $59 or ₹3,999 a brand at 5 or more brands brew working tree docs/pricing.md:42-43
  • Upsells sell relief, never a percent off memory sell-relief-not-discounts

Tomorrow

Item Version Tag
Plan, wallet, free read and trial v1 New, once unparked
The Dummy plan sheet v1 Goes
Price per version v2 to v4 New, proposed
Autopilot share of ad spend v4 New, proposed
Outcome based pricing v4 and later New, internal only brand-directions/BRIEF.md section 2

How we do it

  1. While parked, say pricing comes after the design partnership; quote nothing.
  2. Measure a month of cost per brand on three partners before fixing the plan price.
  3. A price shows only on the confirm step before a paid make.
  4. When agreed, commit docs/pricing.md to brew main and update this page, pricing and packaging and business model the same day.

Numbers

Metric Definition Where measured Status
Plan margin Plan price less measured brain cost, per brand a month Spend files and AI tags Proposed
Wallet margin Wallet price less our cost, per result Wallet ledger, not built Proposed
Trial to paid Trials that pay after 14 days, over all trials Billing, not built Proposed

Open

  1. Accept Plan plus Wallet plus Autopilot as the model? Proposal: yes, as written on 26 Oct, recorded in the decisions log once Sai agrees.
  2. v1 at $79 or $119? Proposal: $79 or ₹4,999, since v1 only drafts and hands off.
  3. Autopilot as a percent or flat bands? Proposal: 3% with the $149 minimum.
  4. Wallet expiry. Proposal: never expires, as written.
  5. Partner price for life. Proposal: yes, $79 or ₹4,999 for partners who sign the partner agreement.
  6. Commit the spec. It sits untracked in the brew working tree. Proposal: commit it to brew main marked as a proposal.
Sources
  • brew working tree docs/pricing.md:1-51, untracked, not on origin/main
  • brew origin/main a559de6: DUMMY.md:17, legal-pages.js:40, public/demo-picker.html:201
  • brand-directions/book/content/i.js i-5 parked, learn-first; b.js b-9 parked
  • handbook content/sales-and-partnerships/pricing-and-packaging.md, content/ai-and-models/cost-per-brand.md
  • memory: brew-pricing-parked, sell-relief-not-discounts

Source file content/finance/pricing.md · For agents: Markdown · JSON