Snapshots

Drafts are cheap and automatic; finals are quoted and need a yes

Waiting on you
  • Three tiers: free automatic drafts, Studio makes on a shown price, Sloosh finals.
  • Partner order lives in engines.json, so swapping a maker needs no code change.
  • Higgsfield kept a three-item kit exact where Gemini did not, but its keys are not live.
  • Higgsfield was funded with 100 dollars on 23 Oct; keys still need Secret Manager.
  • Veo filters react to people, words and fast action, so some clips get deleted.
0.04dollars per draft picture
Your call

Add the Higgsfield keys to Secret Manager so Studio runs on its first choice?

AI and models · 6.5

Image and video makers

DraftLast checked Mon Oct 26Owner Param

Answer

Which engine makes each picture, film and voice in Brew, in what order they fall back, what each costs, what each is good at, and the rule that drafts are cheap and automatic while finals are paid, quoted and made only on a person's yes.

Today

Three tiers of making

Tier When it runs Makers Paid how
Drafts Automatically, for cards and jams Vertex Gemini image, Veo, Gemini TTS, OpenAI as fallback Google credits, capped per day brew/media.js:1-8 brew/deploy.sh:21
Studio makes On a person's yes to a shown price Higgsfield first where routed, Vertex second, Brew's own cut-out Dollars, confirmUsd required brew/jam2/studio.js:1-5 memory brew-jam-v2
Finals Behind Make the final, never from chat Sloosh over MCP, Gemini or Veo fallback Sloosh credits, quote first, the team's yes brew/finals.js:1-13 memory brew-sloosh-finals
  • Assets are never made through treg; they run on our own keys memory treg-usage-rules brew/media.js:1.
  • Sloosh never sits in a draft chain brew/media.js:3 memory brew-sloosh-finals.

Draft chains

Kind Order Source
Picture gemini-2.5-flash-image, then gemini-3-pro-image, then OpenAI gpt-image-1; GPT Image goes first when the jam's image chip picks it, but never with a look reference brew/server.js:118 brew/server.js:191 brew/server.js:240-245
Video veo-3.1-fast-generate-001; a filtered clip is tried once with the plainest motion; an outage or quota moves to Veo 3.1; a priced job never falls to the dearer Veo brew/vertex-media.js:70 brew/media.js:50-59
Voice gemini-2.5-flash-tts, voice Kore by default, then OpenAI TTS brew/vertex-media.js:53 brew/media.js:6
Music lyria-002 in us-central1 brew/vertex-media.js:62
Cut-out Brew's own imgly cut-out in a worker, free; then Gemini on white brew/jam2/engines.js brew/data/engines.json

Studio routing

Partners are interchangeable; data/engines.json orders them per capability, and a partner that is not connected is skipped, never faked brew/jam2/engines.js:1-9.

Capability Order Source
still.scene vertex, higgsfield, sloosh brew/data/engines.json
still.shot higgsfield, vertex brew/data/engines.json
still.full sloosh, higgsfield, vertex brew/data/engines.json
still.edit vertex, higgsfield brew/data/engines.json
still.extend, still.harmonize vertex brew/data/engines.json
still.tryon sloosh, fal brew/data/engines.json
video.shot higgsfield, vertex, sloosh brew/data/engines.json
video.ugc higgsfield, sloosh, heygen brew/data/engines.json
video.avatar heygen, higgsfield brew/data/engines.json
voice.tts elevenlabs, vertex brew/data/engines.json
upscale fal, sloosh brew/data/engines.json
  • fal, HeyGen and ElevenLabs are not connected; the router skips them brew/jam2/engines.js:8-9.
  • Higgsfield goes live once HF_API_KEY_ID and HF_API_KEY_SECRET exist in Secret Manager; deploy adds them only if the secret exists brew/deploy.sh:37. On 23 Oct the Higgsfield API was funded with $100 and the keys were not yet in Secret Manager memory brew-jam-v2.

Higgsfield jobs Brew picks

A brand never chooses a model; Brew picks per job brew/data/higgsfield-routes.json.

Job Model Strength Price on file
Product shot marketing-studio/image/flare, 2K; 1K preview; 4K premium Keeps the product from up to 16 references; kept a 3-item kit exact where Gemini 3 Pro Image did not, 23 Oct $0.03 1K, $0.10 2K, $0.20 4K
Ad concepts higgsfield/ads-studio/v1.0 Whole ad concepts from a brief $0.12 an image
Type poster ideogram/v4.0 Sets long text correctly from estimate
Brand graphic recraft/v4.1/pro Clean graphics in set colours from estimate
People, no product higgsfield-ai/soul/v2 Natural editorial people from estimate
Image edit alibaba/qwen-image-3/edit Edits by instruction from estimate
Product motion kling-video/v3.0/pro image-to-video; std as preview Keeps the first frame's product, native 1080p about $0.08 a second, $0.39 for 5 s on 23 Oct
Shot from references kling-video/o3/image-reference Holds identity about $0.07 a second
UGC video bytedance/seedance-2.0; 2.5 as premium Holds the product and a person while talking about $0.30 and $0.46 a second at 720p
Viral short bytedance/seedance-2.5 reference-to-video Up to 30 s with sound from estimate
Video restyle higgsfield/genjutsu/object-swap Swaps an object, keeps motion from estimate

Studio styles

  • The library is data/studio-styles.json plus Higgsfield's own ad presets brew/jam2/studio.js:25-31.
  • Image groups: product shot with 13 styles, Higgsfield ads presets, marketplace with 4, graphic with 3, Amazon A+ with 5 brew/data/studio-styles.json.
  • Video groups: UGC with 6 styles of 10 to 12 s, motion with 9 of 5 s, recreate with 1, TikTok with 3 including a 30 s viral short brew/data/studio-styles.json.
  • Studio opens on three styles picked from the card's angle and recipe brew/jam2/studio.js:34-60.
  • Each style has one example picture made once on a neutral bottle: 43 made for $1.64 memory brew-setup-v2.

Sloosh finals

  • Models on Sloosh: Nano Banana Pro, Nano Banana 2, GPT Image 2.5, Flux 2 Pro at 1K only, Ideogram 4.5, Seedance 2.5 and 2.0, Gemini Omni; no Veo memory brew-sloosh-finals.
  • When Sloosh cannot quote an image, the same button makes it on Gemini at zero credits, labelled; a video falls back to Veo on a Gemini still; Spaces have no fallback brew/finals.js:8-13.
  • A reel over the day's room is asked one resolution down, never under 720p, before Veo brew/finals.js:155-160.

Strengths and lessons

  • Nano Banana Pro sets the words in the picture, so the Studio overlay must not set them again memory brew-sloosh-finals.
  • Vertex ignores a 2K image size; multi-item kits failed fidelity on Gemini 3 Pro Image memory brew-jam-v2.
  • Veo's filter reacts to people, words and fast action; sleep words with a woman on camera got the output deleted; some generated faces are refused on input; Veo standard filtered far more than fast brew/media.js:51 memory ugc-factory-pipeline.
  • Seedance takes a start frame or references, not both; Kling needs a start frame; Omni, Grok and MiniMax refuse any sound setting memory brew-sloosh-finals.
  • The 360 turn invents the back label when no photo shows it memory brew-jam-v2.
  • A UGC run once cast a Western presenter for an Indian brand; art direction now gets the market memory brew-jam-v2.

Tomorrow

Item Version Tag
Drafts free and automatic, finals and Studio makes priced and on a yes v1 Stays
Partner order as data in engines.json, no code change to swap v1 Stays
Higgsfield keys in Secret Manager, so still.shot and video run on their first choice v1 Changes
One partner bench: the same 10 briefs on each partner, scored by the eval set, before an order changes v1 New
An upscaler for print and big screens v2 New
A real back-of-pack photo or no 360 turn v1 Changes
Posting and scheduling a made piece on the brand's channels v2 New
Vendor names on founder screens v1 Goes brand-directions/book/content/c2.js

How we do it

  1. Change partner order in data/engines.json, never in code brew/data/engines.json.
  2. Before a new Sloosh call, read data/sloosh-tools.json; re-run the probe when Sloosh changes a schema memory brew-sloosh-finals:
    node tools/sloosh-probe.mjs
    
  3. A new style needs its example picture, which is paid; ask first memory brew-setup-v2:
    node tools/style-examples.mjs --only <id>
    
  4. Never run paid generations while building; verify with mock runs and ask before one minimal paid probe memory no-spend-while-building.
  5. Test paid Studio and Sloosh video on Arata, Nutrova or Puma India with the team's yes, never on Cozy memory brew-jam-v2 memory brew-viral-remakes.

Numbers

Metric Definition Value Source
Draft picture Vertex still $0.04, about $0.039 on Flash brew/data/engines.json brew/deploy.sh:21
Pro still Vertex gemini-3-pro-image $0.14 brew/data/engines.json
Draft video Veo per second $0.15 brew/data/engines.json
Voice per line $0.002 brew/data/engines.json
Studio static ad art direction, 2 shots, critic about $0.28 an ad memory brew-jam-v2
Studio measured on Arata, 23 Oct product shot, preset, Kling 5 s, Seedance UGC 10 s $0.10, $0.10, $0.40, $3.02 memory brew-jam-v2
Sloosh image final 4:5 2K Nano Banana Pro 2.01 credits memory brew-sloosh-finals
Sloosh reel Seedance 2.5, 9:16, 720p, 13 s 45.071 credits memory brew-sloosh-finals
Sloosh viral reel, Arata Seedance 2.5 with clip reference 80.8 credits memory brew-viral-remakes
Fallback rate Share of drafts made by a fallback provider Proposed media.js tried
  • Brew calls Higgsfield's keyed REST API (84 workflows). Marketing Studio video modes, the product-photoshoot and marketplace-card prompt helpers, audio, upscale, background removal, Nano Banana, Veo, Seedream and GPT Image 2.5 are CLI or MCP only, on a personal login; the terms make one login for many brands risky memory brew-higgsfield-wiring.
  • The catalog refresh (tools/hf-catalog.mjs) refuses to write an empty or shrunken catalog, or one missing a routed workflow brew/tools/hf-catalog.mjs git 91c392b.

Open

  1. Higgsfield keys. Proposal: add HF_API_KEY_ID and HF_API_KEY_SECRET to Secret Manager so Studio runs on its first choice, with the existing per-make price and yes.
  2. What is a Sloosh credit in dollars? No source gives it. Proposal: write the plan price into Finance and show finals in dollars to the team.
  3. Sloosh or Higgsfield for finals? Both make finals-grade work. Proposal: run the partner bench on 10 briefs and keep the cheaper one that passes the eval bar.
  4. Higgsfield Enterprise for the CLI-only tools? Needs a word with Higgsfield sales before Brew wires Marketing Studio video or audio. Waits on Param memory brew-higgsfield-wiring.
Sources
  • brew origin/main b91e364: jam2/engines.js, data/engines.json, data/higgsfield-routes.json, data/studio-styles.json, jam2/studio.js:1-5 and 114-151, jam2/creative.js:95-131, media.js:1-8 and 50-59, vertex-media.js:53-85, server.js:118, 186-245, finals.js:1-13 and 130-160, deploy.sh:21 and 37-41
  • memory brew-sloosh-finals, brew-jam-v2, brew-viral-remakes, brew-draft-quality, brew-setup-v2, brew-pro-switch-and-flush, treg-usage-rules, ugc-factory-pipeline, no-spend-while-building

Source file content/ai-and-models/image-and-video-makers.md · For agents: Markdown · JSON