Department 6

AI and models

9 documents

• 6.1Model policyWhich model does what, Pro or Flash, the fallback, when to switchPro writes the Plays, Flash does the rest, Claude waits for creditDraft
• 6.2Prompts registryEvery prompt, where it lives, what it feeds, its guardEvery Brew model call, with its guard, on one listDraft
• 6.3GuardsClaims, copy, image guard, look judge, writer slips and mendNothing a model invents reaches a shopper without a guard looking firstDraft
• 6.4EvalsWhat we measure on outputs, test sets, cadenceWe test the code, but nothing yet scores what the models writeNeeds you
• 6.5Image and video makersEngines, styles, costs, strengthsDrafts are cheap and automatic; finals are quoted and need a yesDraft
• 6.6Outside data rulestreg, Apify, Ad Library, fallbacks, caching, never repeat a paid callPay for outside data once, cap every source, never hide errorsDraft
• 6.7Cost per brandRead, plays, drafts, makes, finals, with capsStage by stage costs are known; the monthly total is notDraft
• 6.8Safety and refusalsWhat the makers refuse, what we refuse, how we explain itWhen a maker says no, we explain it in one plain sentenceDraft
• 6.9AI search visibilityReading and improving what AI answers say about a brandWe ask the AIs about a brand, then propose the page fixDraft