Why brands say yes or no to Brew, from every conversation; nothing is logged yet, so this page sets the record, the questions and the review, and Param must supply what each partner said.
When a brand says yes, no or not now, write the record the same day.
Ask the three questions below, in a call or by email, and write the answers in their words.
On the first Monday of each month, read every record, count the reasons, and pick one change.
Never write a reason we guessed. If they did not say, write not said.
Brand:
Date:
Outcome: won, lost, paused
Who decided:
Why, in their words:
What they use instead:
What would change their mind:
Version that answers it: v1, v2, v3, v4, none
Questions to ask:
What made you say yes, or no?
What do you use for this today?
What would have to be true for you to use it every Monday?
Numbers
Metric
Definition
Where measured
Status
Win rate
Won over won plus lost, for conversations that ended in the month
This page
Proposed
Top loss reason
Most counted reason among losses in the last 90 days
This page
Proposed
Losses a later version answers
Share of losses whose reason a later version answers
This page
Proposed
Open
What did each of the five partners say when they agreed? No source records it. Proposal: Param writes one record for each from memory, marked as recalled, this week.
Why did Gully Labs drop off the list? Proposal: Param writes its record as paused or lost with the reason it gave.
Where do records live? Proposal: on this page while there are fewer than twenty; move to the pipeline sheet after.
Who asks the three questions? Proposal: whoever had the last call, within a week.
