How much Brew may spend each month, by category; no budget has ever been set and no monthly spend is recorded, so the categories and ceilings below are a proposal built from the product's own caps, for Param to accept or change.
Today
Fact
Source
No budget or monthly spend figure exists in any source
content/finance/spend-ledger.md Today
Cloud and AI on Vertex are paid by Google credits, $20,763 left on 16 Oct
memory brew-gemini-provider
Outside data is capped at $40 a day of treg on production
brew/tools/prod-env.sh:9
Apify is capped at $10 a brand a month; the Starter plan was bought on 23 Oct
brew/shelf.js:69memory brew-apify-watch
First builds are capped at $250 a day across brands
brew/tools/prod-env.sh:9
Draft pictures run up to 1,500 a day, about $58 at worst on Flash
brew/deploy.sh:21
Sloosh is on a Pro plan; finals are capped at 300 credits a day
memory brew-go-live-2026-10-17brew/budget.js:13
The Anthropic key is out of credit since 20 Oct
memory brew-pro-switch-and-flush
Seven brands live: five partners and two test brands
memory brew-live-stores
Tomorrow
Item
Version
Tag
A monthly budget by category, set by Param
v1
New
Caps in the product tied to that budget
v1
Changes
A budget line per paying brand, from its plan
v1, after pricing
New
How we do it
The proposed budget for November 2026. Worst case figures are the caps multiplied out, not forecasts; the proposed ceiling is what Param would allow.
Category
What is in it
Worst case the caps allow a month
Proposed ceiling
Paid from
Cloud
Cloud Run, Cloud SQL, storage
not capped in code
$400
Google credits
AI on Vertex
Plays, briefs, cards, drafts
builds $250 a day, pictures about $58 a day
$600
Google credits
Outside data, treg
Reads, listening, watchers
$1,200, from $40 a day
$150
Card or top up
Apify
Marketplace and quick commerce scrapers
$70, from $10 times seven brands
$70
Apify plan
Finals
Sloosh credits
300 credits a day
the Pro plan only
Sloosh plan
Email
Resend
not capped in code
the current plan only
Card
Domains, DNS, hosting
Cloudflare, Firebase
not capped in code
the current plans only
Card or credits
Anthropic
Claude on our key
none while out of credit
$0 during the partnership
Card
The proposed ceilings for cloud and AI are starting points with no spend history behind them; the first measured month replaces them.
Param sets the ceilings; this table then becomes the budget.
Each month the spend ledger is compared with it; any category over its ceiling goes to Param that week.
A new paid tool needs a line here before the first payment memory no-spend-while-building.
Numbers
Metric
Definition
Where measured
Status
Spend against budget
Spend a month by category over its ceiling
Spend ledger
Proposed
Cash spend a month
Spend not paid by credits
Spend ledger
Proposed
Credit spend a month
Spend paid by Google credits
Cloud Billing credits
Proposed
Open
Accept the November ceilings? Proposal: yes as written; treg at $150 a month is well under its $40 a day cap and about fifteen times the $10 a brand estimate for seven brands.
Lower the treg day cap to match? Proposal: set TREG_DAY_CAP_USD to $15 on production, so the code cap and the budget agree.
Who approves spend over a ceiling? Proposal: Param only, by a yes in chat recorded in the spend ledger.
