Snapshots

Fifteen insights so far, none from a partner, all from our tests

Being built
  • Fifteen insights with evidence and what each one changed in the product.
  • None comes from a partner interview, so none says how founders feel.
  • Thirteen of fifteen led to a change; the model test and Send brief label did not.
  • A store's ad page name often differs from its store name, so trackers read page ids.
  • The model comparison was unfair; a fair rerun on Pro costs about $1.
15insights on record
Your call

Run the fair model rerun behind insight 10?

Research and insights · 16.6

Insight repository

DraftLast checked Mon Oct 26Owner Param

Answer

Every insight we hold, with its evidence and what it changed; all of them so far come from our own testing, code reads and audits on partner stores, none from a partner interview, so each is a finding about the product or the stores, not about how founders feel.

Today

About the stores we read

# Insight Evidence Date What it changed Source
1 A store's ad page name is often not its store name Puma India and Scrubroom showed "No live ads" because the tracker searched the store name, while their pages are "PUMA" and "Scrub Room" 24 Oct The tracker reads the page id from the read; a tracker with no page is never 0 brew/docs/audit-2026-10-24-design-partners.md:12
2 Not every store sells its own brand Scrubroom: 74% other brands, 68 of 140 products resold stethoscopes 25 Oct assortment.js reads own label against other brands for every store; Scrubroom's Plays rewritten brew/docs/audit-2026-10-24-design-partners.md:28
3 A store's country must come from the store, not a default Cozy sells in the US in USD but was set to India, so all 65 of its Plays were written for India 16 Oct Country read from the store's text; no ₹ default, 20 Oct memory brew-audit-2026-10-15 memory brew-qa-audit-2026-10-20
4 A bare one word brand name finds the wrong news The 15 Oct audit noted a bare one word brand name is weak for Heard 15 Oct Saved items re-checked on read; the brand's product words count as context. Arata Takebe news still listed as open on 16 Oct memory brew-audit-2026-10-15
5 Some store sites lack their own social links No Instagram or YouTube on the site made Films say none 24 Oct Accounts found by search, labelled so brew/docs/audit-2026-10-24-design-partners.md:11

About what we make

# Insight Evidence Date What it changed Source
6 An image model copies any rival picture it is given Probes: gemini-2.5-flash-image copied the rival's words, products, model and badge 17 Oct Make our version sends only a written breakdown of the rival ad plus our own product photo; the rival picture never goes to an image model memory brew-go-live-2026-10-17
7 A plan from anyone is a learning The Arata PDF draft skipped the whole campaign plan because the prompt ignored suggestions from us 19 Oct Learnings absorb every plan whoever wrote it, and update the Plays and cards it touches memory brew-absorb-all-learnings
8 Card numbers drift from the accounts they name Round 2 report on Arata 23 to 24 Oct A card naming a connected metric takes the account's number; the Fact Sheet and Brand Book are the source of truth memory brew-qa-round2-2026-10-24
9 Unbacked figures were printed as fact on Play covers Scrubroom's cover said ₹2,625 entry set price; sets start at ₹1,899; 7 flagged covers still printed 24 Oct stat-check.js checks covers against catalog and reviews, unbacked figures marked to confirm brew/docs/audit-2026-10-24-design-partners.md:13
10 Opus writes more brand specific Plays than Gemini Pro, but the test was unfair 54 pairs on Arata: Pro reused one stat on 8 Plays; Opus cited brand stats; Opus also had the team's 19 Oct audit as input 20 Oct Nothing yet; a fair rerun and a bake off are proposed, not run memory brew-model-compare-2026-10-20

About the product's shape

# Insight Evidence Date What it changed Source
11 The build is too many places for one job 89 surfaces; 16 ways into a jam; about 11 screens and up to 14 decisions before the first card 25 Oct Fed the redesign brief brand-directions/_research/product-audit.md:177 brand-directions/_research/product-audit.md:255
12 One label does two things Send brief emails our team in one place and opens your own mail app in another 25 Oct Listed as a hotspot; no fix recorded brand-directions/_research/product-audit.md:331
13 Speed breaks when checks run per block The claims check normalised the whole catalog per block; brand pages took 17 to 50 seconds 19 Oct Memoised; time the seed after every change on that path memory brew-qa-sweep-2026-10-19

From outside research

# Insight Evidence Date read What it changed Source
14 Game parts copied without a reason do nothing Duolingo's borrowed mechanic was neutral 25 Oct Lead with meaning, progress and making; scarcity and loss only when real and kind brand-directions/_research/sources.md:31 brand-directions/_research/sources.md:39-43
15 People leave between phases Octalysis summary of the four phases 25 Oct Design each join on purpose: the reveal, the first win, brand memory brand-directions/_research/sources.md:25 brand-directions/_research/sources.md:43

Gaps

  • No insight comes from a partner's own words or from watching a founder use the product handbook research-and-insights/interview-and-call-library.md

Tomorrow

Item Version Tag Notes
Insights from partner calls and usability sessions v1 New Each with the call row it came from
A status per insight: acted, open or dropped v1 New Open ones go to Next
Insights 10 and 12 settled v1 Changes After the fair model rerun and the redesign

How we do it

  1. Add a row when a test, call, audit or probe shows something that would change what we build.
  2. Write the insight in one line, the evidence with numbers, the date, what it changed and the source.
  3. If nothing changed yet, say "Nothing yet" and add it to the Open part of the document it belongs to.
  4. Never write an insight about how founders feel without a call or session row behind it.

Numbers

Metric Definition Where measured Status
Insights Rows on this page This page 15
From partners Rows whose evidence is a call or a session This page 0
Acted on Rows with a change in the product This page 13 of 15; 10 and 12 not yet, 4 only in part

Open

  1. Should insights from QA count here, or only from people? Proposal: both, kept in separate sections, so the people section shows how empty it is.
  2. Run the fair model rerun behind insight 10? Proposal: yes, five Plays on Pro with today's inputs, about $1.
  3. Who owns this page? Proposal: Param, with Sai adding rows after each QA round.
Sources
  • memory: brew-go-live-2026-10-17, brew-absorb-all-learnings, brew-audit-2026-10-15, brew-qa-audit-2026-10-20, brew-qa-sweep-2026-10-19, brew-qa-round2-2026-10-24, brew-model-compare-2026-10-20, brew-live-stores
  • brew origin/main a559de6: docs/audit-2026-10-24-design-partners.md:7-30
  • brand-directions/_research/product-audit.md:7, 177, 255, 322-335
  • brand-directions/_research/sources.md:25, 31-35, 39-43
  • handbook: product/partner-feedback-log.md

Source file content/research-and-insights/insight-repository.md · For agents: Markdown · JSON