No trademark is filed and the product's public name is not picked; this document settles what we must protect, the name, the character and the domains, and how rights to what the product makes are handled, with every filing waiting on Param and a trademark lawyer.
Today
Fact
Source
Brew is the internal name; the public name is open
No trademark search, application or registration is recorded for any name
none
Domains in use: joinsquareup.com and its subdomains feed, brew, demo, docs and handbook
handbook AGENTS.md Where things live
The terms say the brand's content stays its own and what the service makes is the brand's to use
brew/legal-pages.js:44
Make our version never gives the image model a rival's picture, only the brand's photo and a written breakdown
brew/SCOPE.md:19
A rival's picture appears only labelled as theirs
memory brew-rival-pictures
A viral creator's clip is sent to Sloosh as a motion reference for finals; the creator's words are never reused
memory brew-viral-remakes
Writers are told never to invent claims; nothing checks a draft against others' trademarks
brew/claims.js:87-88
Tomorrow
Item
Version
Tag
A clearance search on the picked name before it goes public
v1
New, proposed
A trademark application for the name and the character's mark in India
v1
New, proposed
A written record of who made the character art, and an assignment to the LLP
v1
New, proposed
The matching domain bought before the name is announced
v1
New, proposed
Terms that say what the service makes is the brand's to use, with no promise it is free of others' rights
v1
Changes, see terms
Filings in the next markets the product enters
v2
New
Proposed plan
Name. When Param picks a direction, a trademark lawyer runs a clearance search in India for the name in the classes for software, advertising services and online services; the lawyer confirms the classes.
Mark. File the word mark first, then the character's logo once it is final.
Art. Record for each character and logo who made it, with which tools, and have every person who made one assign their rights to Yellow Monk Technologies LLP in writing.
What the product makes. The terms keep "yours to use". The lawyer checks the terms of each model vendor, Google, OpenAI, Higgsfield and Sloosh, on who owns what they make.
Others' work. A rival's ad is a reference only. A creator's clip as a motion reference is the riskiest use we have; the lawyer reviews it before the product opens beyond the partners.
How we do it
Never use another brand's name, logo or pictures in our own marketing.
Never put a rival's picture in a model's input.
Keep a file per character with the prompts, the tool and the person who made each final picture.
Numbers
Metric
Definition
Where measured
Status
Marks filed
Applications filed, by country
This page
0
Art with an assignment
Character and logo files with a signed assignment
This page
Proposed, 0 on record
Open
Search before or after the pick? Proposal: a quick search on all five names now, so a name that cannot be protected leaves the audition early.
Who made the character art so far? Proposal: Param lists each source; anything made by a freelancer gets a signed assignment.
Keep the viral clip as a motion reference? Proposal: keep it on the partners only until the lawyer has reviewed it.
Which entity owns the marks? Proposal: Yellow Monk Technologies LLP.
