Events and webinars

Needs youLast checked Mon Oct 26Owner Param

Answer

What store owner meetups, webinars and event demos are for and how we run them; we have held none, no event is planned, and Param must decide whether events are worth our hours before launch.

Today

Fact	Source
No event, meetup, webinar or talk for Brew appears in any source	no source found in memory or brew origin/main
The old plan lists events as one place founders hear about us: a founder gives a short talk, the character on the slide behind	brand-directions/book/content/h.js h-9 community
Each direction's comms book has a sample speaker bio and a host's intro; the bios use sample names, not ours	brand-directions/dog/comms.html k16
The demo site gives every visitor their own copy of fully loaded brands, with demo controls such as starting from onboarding with a replayed build of about 100 seconds	memory brew-demo-mode
The demo picker's own line: know what to do next, hand it over in one brief; the read there takes about four minutes	brew/public/demo-picker.html:127 brew/public/demo-picker.html:186
A live read on a stranger's store costs real money and is capped	brand-directions/book/content/h.js h-6 programme

Tomorrow

All proposals for Param.

Item	Version	Tag
Events are for asks, never for reach: every event ends on one ask, send us your store link	v1	New, proposed
Store owner meetups: a founder shows one sample read and answers questions; no live read of a stranger's store on stage	v1	New, proposed
A short webinar once a month while reads are capped: one partner walks through their week, with written permission	v1	New, proposed
Demos at events run on the demo site, never on production	v1	New, proposed
A live posting demo, once posting ships	v2	New, proposed
A what worked session with partners' own results, with permission	v3	New, proposed

What each kind is for

Kind	For	Ask	Who speaks
Founder meetup or D2C community event	Founders who are their own marketing team	Send us your store link	A founder from our team
Webinar	In house marketers who need ideas they can defend	Ask for a read	A founder and one partner
Event demo booth or table	Anyone passing	Scan to see the demo stores	A founder
Agency evening	Agencies with several small brands	One read for one client	A founder

How we do it

Proposed runbook:

Before saying yes to an event, write a row in the campaign log: who will be there, the one ask, the hours it costs.
Prepare the demo on demo.joinsquareup.com with its share link; never use a partner's private data on a screen.
The talk is ten minutes: a founder's Monday, one sample finding, what the product does today, what it does not do yet, the ask.
Every claim is a today claim; later versions are said as plans.
Collect store links on a simple sheet the same day, and reply to each within a day.
Spend nothing on stands or travel without Param's written yes.

Numbers

Metric	Definition	Where measured	Status
Asks per event	Store links collected at or after an event, within seven days	The campaign log	Proposed
Hours per ask	Team hours spent divided by asks	The campaign log	Proposed

Open

Do we do events before launch at all? Proposal: one small founder meetup a month at most, only where founders of our ideal customer gather.
Which communities first? Proposal: Param lists three founder groups he already belongs to; we start there.
Webinars, yes or no? Proposal: not until one partner agrees to show their week on screen.
Who speaks? Proposal: Param, with a speaker bio written from his real background, never a sample bio.
Budget? Proposal: zero; free events and online only, until paid acquisition is decided.

Sources

brand-directions/book/content/h.js h-9 community; h-6 programme
brand-directions/dog/comms.html k16, and the same speaker bio and event intro in each direction's comms book
memory: brew-demo-mode, brew-live-stores, no-spend-while-building
brew origin/main a559de6: public/demo-picker.html:127, 186

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