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TL;DR
Snapshots
Handbook
Needs you
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1. Company and strategy
15
The one page
Story and why now
Vision and mission
Principles
Strategy and bets
North star and goals
Market
Business model
Risks
Investor story
Investor update template
Decisions log
Open questions
Markets and expansion
Fundraising and cap table
2. Product
18
Product overview
v1 PRD
v2 PRD
v3 PRD
v4 PRD
Features A to Z
Roadmap with dates
Personas
Jobs to be done
Journeys
Onboarding
Product rules
The loop, step by step
Workflows spec
Design partner program
Partner feedback log
Glossary
Product metrics
3. Design
13
Design principles
Information architecture
Today to tomorrow
Every screen
Components
Tokens
Patterns
States
Content design
Accessibility
Character usage
Web and phone layouts
Design QA checklist
4. Brand
12
Naming
The five directions
Fetch character bible
Buzz character bible
Scoop character bible
Ocho character bible
Seeti character bible
Voice and words
Visual identity
Sound and motion
The Brand Book we give brands
Asset library
5. Engineering
19
Architecture
Codebase map
Data model
Environments
The read
Plays engine
Cards and the feed
The jam and Studio
Briefs and hand-off
Connectors
Learnings and memory
Testing and QA
Release and promote
Parallel sessions
Decision records
Tech debt
Changelog
Engineering rules
Performance and reliability
6. AI and models
9
Model policy
Prompts registry
Guards
Evals
Image and video makers
Outside data rules
Cost per brand
Safety and refusals
AI search visibility
7. Data and analytics
7
Metric definitions
Measurement engine
Tracking plan
The 68 data sources
Dashboards
Data quality
Experiments
8. Ops and infrastructure
12
Runbook index
Deploy and promote
Restore
Wipe data and reset jams
DNS and domains
Secrets and keys
Monitoring and alerts
Incidents
Costs and quotas
Protected connections
Background jobs
Hosting map
9. Security, privacy and legal
13
Privacy policy
Terms of service
Data processing agreement
Subprocessors
Retention and deletion
Access rules
Platform compliance
Claims policy
Security practices
Incident response
Trademark and IP
Company entity and filings
Contracts register
10. Marketing and growth
15
Go to market
Ideal customer
Audiences and hooks
Website
Content engine
Social
Launch plan
Lifecycle
Word of mouth and referrals
Paid acquisition
Getting found ourselves
Campaign log
Growth metrics
No-budget playbook
Events and webinars
11. Sales and partnerships
10
Arata
Nutrova
Mana
Puma India
Scrubroom
Pipeline
Onboarding playbook
Demo script
Pricing and packaging
Contracts
12. Customer success and support
10
Partner onboarding
Help centre
Support process
Known issues
Partner health
Feedback loop
Notices to customers
Briefs sent to our team
Data requests
Every message
13. Finance
13
Pricing
Unit economics
Spend caps
Budget
Credits
Spend ledger
Revenue plan
No spend while building
Vendors and bills
Financial model
Billing and invoicing
Taxes
Refunds and collections
14. People and ways of working
8
Team and roles
How we work with Claude
Rituals
Hiring plan
Onboarding a teammate
Tools we use
Changing this handbook
Contractors and agencies
15. Product marketing
14
Positioning
Messaging framework
Value proposition by persona
Competitive intelligence
Launch tiers and playbooks
Release notes
Sales enablement kit
Objections and answers
Claims we can make
Customer stories and proof
Pricing and packaging story
Win and loss
Product pages and explainers
How AI answers describe us
16. Research and insights
6
Research plan
Interview and call library
Voice of the customer
Usability tests
Market and category research
Insight repository
17. PR and communications
6
Press kit
Announcements calendar
Founder voice
Media list
Crisis communications
Internal updates
18. Integrations and ecosystem
7
Shopify app
Meta
Google
Slack
Data and making partners
API and MCP for agencies
Integration roadmap
Comments
Every open thread across the handbook. Tap one to open it where it was left.
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