Where Brew sells and in what order: the product is built global and reads each brand's selling market from its customers, every partner today is Indian, and whether India stays first is Param's call.
Today
How the product handles markets
Rule
Source
Where a brand sells is kept apart from where its store is registered
brew/market.js:1-3
Rivals, searches, AI questions, listening, ideas, stories, Plays and money formatting follow the selling market
brew/market.js:2-3
Order of evidence: the brand's own correction, then Shopify orders by country, then GA4 sessions, then the public read
brew/market.js:5-9
A second market counts at 10% or more of orders or visits; up to four others
Trust needs 20 orders or 100 visits; below that a share is noise
brew/market.js:51-52
51 currencies map to a country; the euro alone names none
brew/market.js:17-19
AI questions run in the site's own language where the tools speak it, 23 languages, else English
brew/market.js:176-184
Never a silent US or India default; a tie is to confirm
brew/CLAUDE.md:31-32brew/market.js:16
No India only plumbing such as DLT or COD in the product
memory brew-name-and-scope
Where we are
Fact
Source
Five partner prospects: Arata, Nutrova, Mana, Puma India, Scrubroom
memory brew-live-stores
Every partner today is Indian
content/product/product-overview.md Open
The sample store in the books ships across India and prices in rupees
brand-directions/book/content/b.js b-2 icp
Pricing proposal: USD is the list price, ₹ the India regional price set for the market
brew working tree docs/pricing.md:15
One direction, Seeti the cooker, is Indian; its brief asks to explain the whistle once for a global reader
brand-directions/BRIEF.md section 4
Tomorrow
Item
Version
Tag
Selling market read per brand, never defaulted
v1 to v4
Stays
A regional price per market, set for that market
v1, after pricing
New
Posting channels per market, such as WhatsApp where the brand uses it
v2
New
Ad rules in the market's currency
v4
New
A second market for sales and partners
v1, after the partnership
New, Param to pick
How we do it
A market enters when we can size it with named sources and have one partner there.
Before a new market, check: the read's language, the currency, the AI questions, the listening sources and the price.
Test every market change on the brand kinds in test/non-shopify.test.js, never one brand brew/CLAUDE.md:40.
Numbers
Metric
Definition
Where measured
Status
Brands by selling market
Count of brands per primary market
profile.country per brand
Proposed
Markets to confirm
Brands whose market is still to confirm
profile.market verdicts
Proposed
Open
India first, or global from day one? Proposal: India first through the design partnership, sold in English, with no India only code; the product stays global.
Which second market? Proposal: the US, sized with the same method as India, chosen only after a sourced count and one US partner.
Price in rupees or dollars for Indian partners? Proposal: rupees at the regional price, as the pricing proposal says.
