Department 1

Company and strategy

15 documents

• 1.1The one pageWhat we do, for whom, why now, the loop, the moat, where we areFetch reads your store, fetches ideas and drops them at your feetDraftFive versions
• 1.2Story and why nowThe store owner's problem; what changed in AI and commerce that makes this possible nowFounders do all the marketing, and AI can now read their storeDraft
• 1.3Vision and missionWhere this goes in five years; the sentence we hold ourselves toWe have a core sentence and a ladder, but no vision yetNeeds you
• 1.4PrinciplesThe rules that settle arguments: truth first, read only until asked, one version, every brandFifteen rules that settle arguments, and the lower number always winsDraft
• 1.5Strategy and betsThree to five bets, what proves each right or wrong, the orderFive bets, tested in order, starting with reading before draftingNeeds you
• 1.6North star and goalsOne number, the goals under it, quarterly targetsOne number to steer by: stores that hand off weeklyNeeds you
• 1.7MarketSize with sources, segments, where we startFive partners and a segment, but no market size has a sourceNeeds you
• 1.9Business modelWho pays, for what, how it scales, margin per brandThe brand pays a plan for the brain, a wallet for handsDraft
• 1.10RisksProduct, platform, AI, legal, money and people risks, with a mitigation eachSix risk areas, each with a sign to watchDraft
• 1.11Investor storyProblem, wedge, loop, moat, traction, versions, the askFetch's pitch: read the store first, fetch the ideas, no results claimedDraftFive versions
• 1.12Investor update templateMonthly: numbers, wins, misses, asksA monthly investor note is written, but nobody has received oneNeeds you
• 1.13Decisions logEvery call with its date and why, never deletedEvery call we made, newest first, never deletedGenerated
• 1.14Open questionsEvery open call across the handbook672 open calls across the handbook, each with a proposal readyGenerated
• 1.15Markets and expansionIndia first or global, which markets when, languages, currencies, what changes per marketBuilt global, sold in India first, and the second market is openDraft
• 1.16Fundraising and cap tableRounds, investors, terms, the cap table, the next raiseNo round, no investor, no ownership split is on record yetNeeds you