Nothing about the product has been announced in public yet, and no date is set for anything; this calendar lists what we will announce, in what order, through which channel, and the one rule that governs every item: we announce a thing only on the day it is true for every brand, partners hear first, and nothing goes out before the name is picked.
Today
What has been announced
Fact
Source
No social account, ad, campaign, post or launch for the product appears in any source
handbook marketing-and-growth/go-to-market
The live landing calls itself a design partner preview
handbook marketing-and-growth/go-to-market
No launch date, partner count or version date exists in any source
The product name and the brand direction are not chosen
handbook AGENTS.md
Pricing is parked; no price may be quoted in public
memory brew-pricing-parked
Things that could become announcements, and their state
Moment
State on 26 Oct
Source
The brand direction and the name
Five directions in the final audition
memory brand-directions-2026-10-25
Listed on the Shopify App Store
Submitted 21 Oct, limited to the direct link until Make fully visible
brew/docs/shopify-app-review.md:3-8
Any brand can connect Meta in one click
Waiting on Business Verification and App Review
memory brew-meta-app-review
Google one-click without the unverified warning
Verified 21 Oct; already true
memory brew-google-oauth-scopes
The second design partner cycle, open reads in small batches
Planned in the old book, not scheduled
brand-directions/book/content/h.js h-6 launch
v2, posting with a yes
Not built; posting is cut from v1
brew/SCOPE.md:36-37
v3, showing what worked
Not built; measuring is cut
brew/SCOPE.md:39
The plan in the old book, checked
Six weeks, one theme a week: meet the character, the read, drafts, honesty, hand offs, AI search brand-directions/book/content/h.js h-7 six-weeks.
Four character posts and one founder post a week; the offer in every week, loudest after week three; partner work beside the posts brand-directions/book/content/h.js h-7 six-weeks.
One format a day, never two; Friday is rest and replies brand-directions/book/content/h.js h-7 one-week.
Each opening gets the same small kit: a reel in the character's voice, a founder post, an email to the waitlist and a note to partners first; never call it open to all before it is brand-directions/book/content/h.js h-6 launch.
Checked: there is no waitlist in the product, so the waitlist email has nowhere to go yet brew/SCOPE.md:11-25.
Checked: the old founder topic "We cap reads, here is why" still holds; new brands are limited per person, per hour and by a daily reading budget handbook marketing-and-growth/go-to-market.
Tomorrow
The order we announce in. No date is set for any row; each waits on the trigger.
Order
Announcement
Trigger
Channel
Version
Tag
1
The name and the character
Param picks a direction
A note to partners, then the founder post, then the character's first post
v1
New
2
On the Shopify App Store
Shopify approves and the app runs on production
Partners first, then the founder post and the listing link
v1
New
3
Meta for any brand in one click
App Review passes
Partner note and release notes only
v1
New
4
Reads open in small batches
Partners say it works, per the roadmap
The six week calendar starts
v1
New
5
Posting after your yes
v2 ships
The launch kit: reel, founder post, partner note first
v2
New
6
Showing what worked
v3 ships
The launch kit
v3
New
7
Ads inside your rules
v4 ships
The launch kit
v4
New
Every row is a proposal for Param. Small fixes never get an announcement; they go in Release notes.
How we do it
A row moves to scheduled only when its trigger is true for every brand, not one.
Partners hear first, by a founder's email, at least one day before anything public brand-directions/book/content/h.js h-6 launch.
