Snapshots

Fifteen rules that settle arguments, and the lower number always wins

Settled
  • Truth first, read only until a yes, nothing dummy on production.
  • Arata's Meta and Shopify connections are never disconnected, guarded in code.
  • Every fix works for every brand, never a one brand patch.
  • One version then Redo it, and sell relief, never discounts.
  • New rules enter only through the decisions log with a date and a reason.
15rules in force
Your call

Is this rule order right? Proposal: accept it, truth and read only sit on top.

Company and strategy · 1.4

Principles

DraftLast checked Mon Oct 26Owner Param

Answer

The rules that settle arguments before they start: truth first, read only until a person says yes, one version then Redo it, and every fix for every brand; when two rules pull apart, the one higher in this list wins.

Today

The rules in force, in the order they win

# Rule What it settles Source
1 Truth first Every number has a source; unsure numbers say to confirm; projections say so; never invent a customer, quote or result brand-directions/BRIEF.md section 2 brew/SCOPE.md:13
2 Read only until a yes v1 never posts, sends, schedules, pauses, spends or writes to an account brew/SCOPE.md:32-40
3 Nothing dummy reaches production A clean gate runs before every promote; no demo, mock or open sign in flags on production memory prod-clean-only brew/tools/prod-env.sh:2-3
4 Never disconnect Arata Arata's Meta and Shopify connections are never disconnected or reconnected; PROTECTED_CONNECTIONS guards it memory never-disconnect-arata-meta brew/tools/prod-env.sh:9
5 Every fix for every brand Fix the shared cause, heal saved data, test several kinds of brand; never a one brand patch brew/CLAUDE.md:20-38 memory feed-for-all-brands memory fix-as-product
6 One version, then Redo it Never three options at once in the product memory brew-one-version
7 Keep every Play Cost cuts make each Play cheaper, never fewer memory keep-all-moves
8 No spend while building No paid generations unless asked; ask before a paid probe memory no-spend-while-building
9 Sell relief, never discounts Upsells name the payoff a person feels, never a percent off memory sell-relief-not-discounts
10 Start from the store owner Their moment first, then the screen brand-directions/book/content/a.js a-3 user-first
11 Play kindly No guilt, no fake countdowns; only real scarcity such as the capped read brand-directions/BRIEF.md section 3.5
12 Reshape, never break Every change names Restyle, Recompose, Add on or Change core; core changes are risks brand-directions/BRIEF.md section 3.1
13 Check after every phase A full QV round and its fixes before the next phase memory brew-qv-process
14 Plain words No dashes, no exclamation marks, sentence case, no AI cadence, say Plays brand-directions/BRIEF.md section 1 memory brand-directions-2026-10-25
15 Act on the brand's own stack No payments, logistics, tax or India only plumbing inside the product memory brew-name-and-scope

Tomorrow

Item Version Tag
Rule 2 becomes: nothing acts without a yes, and every action can be undone v2 to v4 Changes
Rule 1 adds: every result shows how it was measured v3 Changes
A rule for money the product spends: inside a cap the owner set, never above v4 New
All other rules v1 to v4 Stays

How we do it

  1. When two people disagree, find the lowest numbered rule that applies; it decides.
  2. A choice that breaks a rule loses, however good it looks.
  3. A new rule enters only through the decisions log with a date and a reason.
  4. Before planning, read the decisions log; never re-decide a decided thing.

Numbers

Metric Definition Where measured Status
Rule breaks found in QV Findings per round that break a rule above QV reports Proposed
Production clean gate Promotes that passed the clean gate, out of all promotes Promote logs Proposed

Open

  1. Is this order right? Proposal: accept it; truth and read only sit above everything because breaking them loses a partner's trust for good.
  2. Does rule 9 cover pricing pages too? Proposal: yes; the plan and the wallet are sold on time saved, never on a percent off.
Sources
  • handbook AGENTS.md, Rules that never bend
  • brand-directions/book/content/a.js a-3 ten-rules
  • brand-directions/BRIEF.md section 1, section 2 claims, section 3.1, section 3.5
  • brew origin/main a559de6: CLAUDE.md:20-38, SCOPE.md:32-40, tools/prod-env.sh:9
  • memory: feed-for-all-brands, fix-as-product, prod-clean-only, brew-one-version, keep-all-moves, sell-relief-not-discounts, no-spend-while-building, never-disconnect-arata-meta, brew-qv-process, brew-name-and-scope, brand-directions-2026-10-25

Source file content/company-and-strategy/principles.md · For agents: Markdown · JSON