Answer
The record of every partner call and interview with its date, who and what we learned; today it holds no Brew partner call or interview at all, and one dated test call of our old APE product, so nothing in Brew yet rests on what a partner said on a call.
Today
How few there are
- Brew partner calls with a dated record: 0 memory brew-live-stores handbook product/partner-feedback-log.md
- Brew customer interviews with a dated record: 0 brand-directions/book/content/d2.js d-12 what-we-dont
- Usability sessions with a dated record: 0 brand-directions/book/content/d2.js d-12 what-we-dont
- Calls of any kind with a dated record: 1, a system test, below memory ape-consumer-research
Calls and interviews with a dated source
| Date |
Who |
Kind |
Notes |
What we learned |
Source |
| 4 Oct 2026 |
Kunj, called by the APE study interviewer |
Test call of our old APE voice interview product, 33 seconds |
The webhook updated the logs and the transcript was saved; Param's own test call was rejected by the carrier |
APE's study call flow works end to end; nothing about customers or Brew |
memory ape-consumer-research |
Dated partner contact that is not a recorded call
These have dates, but no source says whether they came from a call, an email or a chat, so they are not calls in this library.
| Date |
Partner |
What happened |
Source |
| 15 Oct |
Arata |
Agreed its team notes may stay public on the demo |
memory brew-audit-2026-10-15 |
| 16 Oct |
Gully Labs |
Read waiting for the brand to confirm it |
memory brew-audit-2026-10-15 |
| 17 Oct |
Gully Labs |
Named the first design partner at go live |
memory brew-go-live-2026-10-17 |
| 19 Oct |
Arata |
Its team uploaded an audit and a campaign plan |
memory brew-absorb-all-learnings |
| 24 Oct |
Arata, Nutrova, Mana, Puma India, Scrubroom |
Listed as the five pitched as design partners; pitch dates not recorded |
memory brew-live-stores |
Tomorrow
| Item |
Version |
Tag |
Notes |
| Every partner call logged here the same day |
v1 |
New |
Date, who, kind, notes, what we learned |
| A weekly 15 minute call per partner |
v1 |
New |
Proposal in the design partner program |
| Recordings only with consent, deleted after notes |
v1 |
New |
The consent line in Usability tests |
| Each call's learnings linked to the insight repository |
v1 |
New |
One row per finding |
How we do it
- After the call, before the day ends, add a row with this template.
| <date> | <name, role, partner> | <weekly call, first call, usability session, interview> | <three lines of notes, quotes only with permission> | <what we learned, or nothing new> | <link to notes or recording> |
- Put partner requests in the feedback log too, with what was done.
- Mark any quote "with permission" or leave it out.
- A call remembered later gets the row with "logged from memory on ".
Numbers
| Metric |
Definition |
Where measured |
Status |
| Calls logged |
Partner calls and interviews with a dated row |
This page |
0 to date |
| Calls per partner per week |
Rows per partner in a week |
This page |
Proposed; one a week |
| Same day logging |
Share of rows added on the day of the call |
This page |
Proposed |
Open
- Have there been partner calls that were never written down? Proposal: Param lists each one he remembers with the five and Gully Labs, with a date, and we add them marked "logged from memory".
- Do we record calls? Proposal: yes, screen and voice with consent, deleted once the notes are in this library.
- Is APE's voice interviewer used for Brew research? Proposal: no, not in v1; talk to partners in person on the weekly call.
