Answer
v4 lets Brew launch and tune ads inside a budget and rules the brand sets, with every action logged and undoable; almost nothing about it is decided, so this document is proposals for Param.
Today
| Fact | Source |
|---|---|
| Brew never launches, pauses or moves budget; Do it now, the safety policy, the stop rule, auto undo and the weekly spend limit were cut | SCOPE.md:36-37 |
| Meta access requested is ads_read and business_management only; ads_management was removed from the App Review | memory brew-meta-app-review |
| The Meta budget card ranks only active campaigns older than 14 days and says when attribution is mixed | memory brew-meta-connector-qa |
| Workflow templates already name ad actions after a yes: pause ads for a sold out product, refresh a tired ad, Monday budget check | brand-directions/docs2/content/pages.mjs:343 brand-directions/docs2/content/pages.mjs:347 brand-directions/docs2/content/pages.mjs:350 |
| The old SquareUp codebase has patterns to borrow: risk tiers, propose, confirm, run, never automatic sends or spends | memory brew-name-and-scope |
| A trust ladder is planned: wins and undos move each kind of work up, never touching money | brand-directions/docs2/content/inventory.mjs LEARN |
| Price proposal: Autopilot at 3 percent of the ad spend Brew runs, minimum $149 or ₹9,999 a month, from the wallet | brew working tree docs/pricing.md:14 |
| The brief names v4 as Run within rules: acts inside budget caps, topics and approval windows, undo always available | brand-directions/BRIEF.md section 3.6 |
No source sets the platforms, the default limits, the rule language or what undo means for money already spent.
Tomorrow
Everything here is a proposal.
| Item | Version | Tag | Proposal |
|---|---|---|---|
| Let it run, the third exit | v4 | New | Shows in the Hand it off sheet only where the dial for that area and channel is at Run within rules |
| Run within rules on the dial | v4 | New | Off for every area and channel at start; only an admin turns it on; anyone may turn it down |
| Need your yes | v4 | Changes | Every action outside the rules asks here, written by people in plain words |
| Pause everything | v4 | New | One tap stops every running rule for the brand |
| Undo | v4 | New | Every action has an undo that restores the last setting; money spent is never called undone |
| Action log | v4 | New | Every action with what it read, the rule that allowed it, the before and after, and who can undo it |
| Ads only | v4 | New | Website and AI search stay at Suggest |
The rule language, proposed
A rule is one line a founder can read, built from a fixed set of parts.
| Part | Example | Notes |
|---|---|---|
| Scope | On Meta, campaigns named Prospecting | One platform and a campaign set |
| Allowed action | May pause an ad, raise or lower a budget, swap a creative | Only actions from this list |
| Budget cap | At most ₹5,000 a day, ₹25,000 a week, Sample | Hard cap; nothing goes over |
| Step limit | No budget change above 20 percent at once, Sample | Limits the size of one action |
| Trigger | When cost per first order is 2 times the target for 3 days, Sample | Built from the v3 families |
| Approval window | Ask first between 10 pm and 8 am, Sample | Outside the window it acts and tells |
| Topics | Never say a never say word; only approved claims | From the Brand Book |
| Stop rule | Stop if spend reaches 2 times target cost with 0 orders, Sample | Stops and asks |
Sample numbers are illustrations only, not defaults.
Requirements with acceptance, proposed
| Requirement | Acceptance |
|---|---|
| Never over the cap | Total spend changes Brew made never push a rule's scope above its cap |
| Every action logged | No action runs without a log row naming the rule |
| Undo works | Undo restores the previous setting within one minute |
| Pause everything | One tap stops every rule within one minute |
| Measured first | A rule may run only for an action kind with A or B graded results from v3 |
How we do it
- Ship v3 first; v4 needs graded results to set triggers and to earn trust.
- Request Meta ads_management in its own App Review after v2's review is done.
- Start with pause and resume only, on one partner, with Param's yes on each rule.
- Add budget changes only after a month with no undo needed.
Numbers
| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Rules kept | Share of ad runs that stay inside the rules with no undo needed | Action log | Proposed |
| Undo rate | Share of actions undone within 24 hours | Action log | Proposed |
| Spend under rules | Ad spend Brew ran per brand per month, the base for the 3 percent | Action log and Meta | Proposed |
Open
- Which ad platform first? Proposal: Meta, since the connector and App Review work already exist.
- Default limits. Proposal: no defaults; the founder types the cap and step limit before any rule saves.
- What undo means for money spent. Proposal: undo restores settings only, and the log states the spend that already happened.
- Who may change the rules? Proposal: admins only, members may pause.
- Autopilot as a percent of spend or flat bands? Proposal: keep 3 percent with the $149 minimum as the working number until partners run it.
- Can an agency set rules per client? Proposal: yes, once the brand switcher exists, and the brand's admin can lock them.