Department 2

Product

18 documents

• 2.1Product overviewThe promise, the loop, today and tomorrowBrew drafts your marketing week from evidence, and you hand it offDraft
• 2.2v1 PRDWhat v1 does and does not do, with acceptance per featurev1 reads, drafts and hands off, never touching an accountDraft
• 2.3v2 PRDWorkflows, posting and scheduling after a yes, permissions, capsv2 adds posting and scheduling, but only after a person says yesDraft
• 2.4v3 PRDMeasuring what went out, grading plays, holdoutsv3 grades what went out, so next week's picks learn from itDraft
• 2.5v4 PRDAds inside rules and a budget, undo, the rule languagev4 runs ads inside your rules, logged and undoableNeeds you
• 2.6Features A to ZEvery feature, one line, status, where it lives tomorrowAll 244 features, each marked live, once connected, off or nextGenerated
• 2.7Roadmap with datesWhat ships when, by version and quarterThe order is set, one power per version, every date blankNeeds you
• 2.8PersonasFounder, ads, storefront, retention, agency, approver, guestSeven kinds of people use Brew, none yet drawn from interviewsDraft
• 2.9Jobs to be doneWhat each persona hires us for, in their wordsPeople hire Brew to get Monday's marketing decided, drafted and handed offDraft
• 2.10JourneysFirst week, Monday, a specialist, the person who ships, the approver, connecting a tool, when it breaksSeven journeys, from a pasted link to what happens when it breaksDraft
• 2.11OnboardingPaste, sign in, the read, three questions, the reveal, the first winFrom a pasted link to a first hand off, in eight stepsDraft
• 2.12Product rulesTruth first, read only, one version, claims need proof, every brand, Sample labelsTwenty four rules every feature must follow, or it does not shipDraft
• 2.13The loop, step by stepEvidence, plays, cards, jam, briefs and deliverables, learnings, with full inventoriesEvery item in the weekly loop, from evidence to learningsGenerated
• 2.14Workflows specAnatomy, 20 templates, states, caps, approvalsTwenty workflows, specified now, built later, each stopping for a yesGenerated
• 2.15Design partner programWho, what they get, what we ask, cadence, graduatingFive real brands use Brew free, but the deal itself is unwrittenNeeds you
• 2.16Partner feedback logEvery piece of feedback, from whom, what we didMostly Param's own notes so far, with partners' words barely loggedDraft
• 2.17GlossaryEvery word and the one we useOne word for each thing, plus the words never to sayGenerated
• 2.18Product metricsActivation, first win, weekly use, hand-offs, definedNorth star: weekly hand off stores, and nothing is counted yetNeeds you