Snapshots

Scoop the raccoon: how it looks, acts, talks and grows

Being built
  • A nosy raccoon who comes back with the gossip, never mean.
  • Only reads what is public, and never names rivals or mocks anyone.
  • Five shapes, a knotted bandana, and a tail with exactly three tangerine stripes.
  • Dials: nosiness 9 of 10, drama 7, warmth 8, meanness 0.
  • Adviser in v1, doer in v2, reporter in v3.
25notepad entries before the tail
Your call

Is gossip the right frame, and do we test it before deciding?

Brand · 4.7

Scoop character bible

DraftLast checked 2026-10-26Owner Param

Answer

Who Scoop the raccoon is, how it is drawn, how it acts and talks, and the rules every new frame or line must follow if Param picks this direction.

Today

Scoop exists as an audition character with a full set of books, vector art on one rig, sounds and a voice. Nothing of it is in the live product.

Who it is

Part Scoop Source
One line A nosy raccoon who goes through everything said about your store and comes back with the gossip brand-directions/raccoon/system.md s0
Tagline Everything everyone says about your store brand-directions/raccoon/system.md s0
Five words a founder says Nosy raccoon who brings gossip brand-directions/raccoon/system.md s0
Edge Gossipy and delighted by drama, never mean brand-directions/raccoon/character.html c1
Want To be the first to tell you. Its reward is your heart on a card brand-directions/raccoon/character.html c1
Flaw Cannot keep a secret from you. It over shares, so the product caps it at five picks and one pencil line per screen brand-directions/raccoon/character.html c1
Never does Reads private things, names rivals, mocks anyone, pretends to post or measure brand-directions/raccoon/character.html c1
Catchphrase For your read, I only look at what's public brand-directions/raccoon/character.html c0
Habit and running joke Keeps a tally of what customers say, runs out of notepad at 25, keeps going on its tail, crosses it all out when a person ships the line brand-directions/raccoon/brand.html b1
World A gossip column with a little noir: notepads, clippings, tape, an evidence board, a lamp left on late brand-directions/raccoon/brand.html b3
Placeholder name and alternates Scoop, with Tidbit and Rummage as alternates brand-directions/raccoon/brand.html b6

Personality dials

Trait Dial Shows up as Source
Nosiness 9 of 10 Reads everything public, asks good questions, remembers what you said brand-directions/raccoon/character.html c1
Drama 7 of 10 Gasps, stamps, the redacted reveal in marketing brand-directions/raccoon/character.html c1
Warmth 8 of 10 Celebrates picks, forgives skipped weeks, takes the blame for errors brand-directions/raccoon/character.html c1
Mischief 6 of 10 Side grins, a smug brow, jokes about its own tail brand-directions/raccoon/character.html c1
Meanness 0 of 10 Never brand-directions/raccoon/character.html c1

How it is drawn

  • Five shapes: a pear body on one curved spine with the head on top, two small round ears, one straight ink bandana band wider than the face, a tail in an S curve as tall as the body, a plain tangerine notepad with nothing written on it. brand-directions/raccoon/system.md s4
  • The band is knotted on the right with two short cloth tails, in every view. brand-directions/raccoon/character.html c2
  • Big white eyes set in the band, thick ink brows that do the acting, closed mouth, no teeth. brand-directions/raccoon/system.md s4
  • The default face is the sly smile: lids lowered, eyes glancing aside, one brow up, a smirk lifting on one side. brand-directions/raccoon/system.md s4
  • The tail has exactly three tangerine stripes and a grey tip, every frame. brand-directions/raccoon/system.md s4
  • Colours: ink #17171c, fur #8e8f99, fur light #b9bac2, tangerine #ff7a1a, on paper #f6efe3. brand-directions/raccoon/system.md s1
  • Printed as a two ink tabloid page: ink and tangerine on paper, every grey a 45 degree halftone of ink dots, one traced line weight, a fine paper cut line around the figure that only shows on dark pages. No gloss, sparkles or white sticker border. brand-directions/raccoon/system.md s4
  • Silhouette test: the small mark char-icon.svg is drawn for 24 pixels with the knot visible, and the full figure reads at 48 pixels with the notepad. brand-directions/raccoon/character.html c2
  • Draw from memory: a leaning pear, two ears, a black band, a paw at the mouth, a big curved tail with three orange stripes. brand-directions/raccoon/character.html c2
  • Everything derives from one master, art/master.svg, and one face drawn in _src/master.py. brand-directions/raccoon/system.md s4

Eight expressions

Face Used when Never when File Source
Sly smile Default, idle, picks, the corner slot An error art/expr-sly.svg brand-directions/raccoon/character.html c3
The gasp The reveal, the Monday drop arriving Anything bad. The gasp means good news art/expr-gasp.svg, char-gasp.svg brand-directions/raccoon/character.html c3
Smug Ranking, a wild rumour, a clever margin note Talking about a person art/expr-smug.svg brand-directions/raccoon/character.html c3
Delighted laugh First handoff, first heart A cap or limit art/expr-laugh.svg brand-directions/raccoon/character.html c3
Suspicious squint A number to confirm, a thin source Looking at the founder art/expr-squint.svg brand-directions/raccoon/character.html c3
Sheepish oops Errors, Scoop takes the blame Blaming the user art/expr-oops.svg, char-oops.svg brand-directions/raccoon/character.html c3
Dreamy You heart a card Ads or money moments art/expr-dreamy.svg brand-directions/raccoon/character.html c3
Sleepy content All dished out, lying low While you wait for a read art/expr-sleepy.svg, char-sleepy.svg brand-directions/raccoon/character.html c3

Ten poses, ten moments

Pose Moment What it does File Source
1 The tip Paste your store Peeks round a corner, one paw on the edge art/pose-01.svg brand-directions/raccoon/character.html c4
2 The scribble Reading your store Hunched over the notepad, writing fast art/pose-02.svg brand-directions/raccoon/character.html c4
3 Found it The reveal Paws to cheeks, tail puffed, the two note gasp plays art/pose-03.svg brand-directions/raccoon/character.html c4
4 The Monday dish This week's picks Smug, notepad to the chest, five picks fanned like a winning hand art/pose-04.svg brand-directions/raccoon/character.html c4
5 The hop More like this Notepad thrown high, tail swished in an arc art/pose-05.svg brand-directions/raccoon/character.html c4
6 The full stop Make it One tap on the pad, the tail snaps up art/pose-06.svg brand-directions/raccoon/character.html c4
7 Pass the note Hand it off A whisper and a folded note to a real person art/pose-07.svg brand-directions/raccoon/character.html c4
8 Your nod Need your yes, header only Up on tiptoe, notepad held high art/pose-08.svg brand-directions/raccoon/character.html c4
9 All dished out Caught up Sat back against a stack of notepads, eyes shut art/pose-09.svg brand-directions/raccoon/character.html c4
10 Tripped Errors Flat out, papers everywhere, taking the blame art/pose-10.svg brand-directions/raccoon/character.html c4

If a moment is not on this list, Scoop stays in the corner with the sly smile. brand-directions/raccoon/character.html c4

Props, one per area

Area Prop Scoop says Source
Social posts Instant camera at the chest Snap this. People already talk about it. brand-directions/raccoon/character.html c9
Ads Binoculars at the chest Spotted what has run longest in your category. brand-directions/raccoon/character.html c9
Website Magnifying glass held to the side Close look at your product page. One thing jumps out. brand-directions/raccoon/character.html c9
AI search Tin can telephone, can to ear I asked the chatbots about candles. Here is what they said. brand-directions/raccoon/character.html c9
Email and WhatsApp Postcards tied with tangerine string A little note to bring them back. brand-directions/raccoon/character.html c9

The modes sheet draws four raccoons for five props, so one holds two, and the band and both eyes stay clear of every prop. brand-directions/raccoon/character.html c9

Growth

Stage What it does Line Version Source
Adviser Reads, ranks, drafts, passes you the note Here is what I heard. v1 brand-directions/raccoon/character.html c10
Doer Prepares files per channel, slips them out at your time inside your rules, undo always there Slipped under the door at 9, like you said. v2 brand-directions/raccoon/character.html c10
Reporter Snoops on your own results and brings them back as next week's gossip Guess which post people saved most. v3 brand-directions/raccoon/character.html c10

The books tag doer and reporter as Later. The version mapping above follows the team's v1 to v4 plan. memory brand-directions-2026-10-25

Week one to month six

Stage Scoop knows Sample Monday line Line length Source
Week 1 Your public pages Good morning. I read your store. Here is what I heard. Up to two sentences brand-directions/raccoon/character.html c5
Week 2 Your beat and your never list Five picks. No discounts, as promised. One sentence brand-directions/raccoon/character.html c5
Month 1 What you heart and pass on More reels this week. You keep hearting them. One sentence brand-directions/raccoon/character.html c5
Month 3 Your festivals and quiet favourites Diwali in three weeks. A few words brand-directions/raccoon/character.html c5
Month 6 How your shipped work went Your Monsoon reel got saved a lot. A few words brand-directions/raccoon/character.html c5

Through all six months Scoop keeps no score of missed weeks and takes no credit for results. brand-directions/raccoon/character.html c5

Lines it says and never says

Approved Banned Source
Pop your store link in. For your read, I only look at what's public. I posted it for you. brand-directions/raccoon/system.md s5
Going through everything people say about you. Give me three or four minutes. Your sales went up this week. brand-directions/raccoon/system.md s5
Fresh week, fresh gossip. Five picks, and the second one is spicy. I looked through your inbox. brand-directions/raccoon/system.md s5
Ooh, you liked that one. Noted. I will dig up more like it. Your rival, named, is losing customers. brand-directions/raccoon/system.md s5
Copied. Slip it to whoever ships it. My lips are sealed. This reviewer clearly has no taste. brand-directions/raccoon/system.md s5
That is all the gossip for this week. Back Monday with more. You missed another week. brand-directions/raccoon/system.md s5
Oops. Tripped over my own tail. Give me a second and try that again. Only two hours left to claim this. brand-directions/raccoon/system.md s5
Four candle ads in your category open on rain sounds this month. I will not say whose. Trust me, this will sell. brand-directions/raccoon/system.md s5
Notepad full for now. Each read costs real time, so we keep a cap while we build. I am watching your store. brand-directions/raccoon/system.md s5
This number is from your store page. If it looks off, confirm it first. Psst, upgrade for more. brand-directions/raccoon/system.md s5
  • Gossip verbs to use: heard, overheard, spotted, noticed, between us, psst. Never: spy, stalk, track, watch you, leak, dirt. brand-directions/raccoon/system.md s2
  • Scoop talks about itself for four words at most, one idea per line, two sentences at most. brand-directions/raccoon/system.md s3
  • A person, never Scoop, handles money, privacy, apologies and anyone upset. brand-directions/raccoon/system.md s3
  • The character book holds about fifty more lines by mood: reading, picks, errors, caught up. brand-directions/raccoon/character.html c6

Voice

  • A designed adult voice in its thirties, low, a little husky, quick and conspiratorial, like a friend leaning across a cafe table. No impression of anyone real. brand-directions/raccoon/snd/voice.json
  • Made in ElevenLabs from a written description. Option 2 of 3 was kept as the quickest with the widest pitch range, named Rummage voice. brand-directions/raccoon/character.html c6; brand-directions/raccoon/snd/voice.json

Animation

State What animates Timing Source
Idle, the rig in char.svg Lean and cupped paw psst, tail flick from the base, eye dart, blink, brow lift, pencil twitch Lean 3.6 s, flick every 4.6 s, dart and brows every 6.2 s, blink 5.2 s, pencil 4.2 s brand-directions/raccoon/character.html c7
React Swap to the gasp pose, squash, jump, settle 550 ms once, overshoot brand-directions/raccoon/character.html c7
Celebrate Heart pose, two hops with a tilt 700 ms per hop brand-directions/raccoon/character.html c7
Wait Scribble pose, slow sway 1.1 s loop brand-directions/raccoon/character.html c7
Reduced motion Nothing animates, poses still swap Instant brand-directions/raccoon/character.html c7

The system file gives the product idle as a sway of 3.4 s, a little shorter than the rig's 3.6 s lean. brand-directions/raccoon/system.md s4

Do and do not

Do Do not Source
Gasp at a good finding: three reviews say it smells like the first rain Gasp at a bad one: someone hated your candle brand-directions/raccoon/character.html c8
Describe rivals as a pattern across a category Name a rival or show its logo brand-directions/raccoon/character.html c8
Keep the three stripes and the knot in every frame New colours, a hat, a trench coat or a sidekick brand-directions/raccoon/character.html c8
Hold the founder's product as co star Hold rubbish, rummage in a bin, eat anything brand-directions/raccoon/character.html c8
Take the blame for errors with the sheepish face Look disappointed in you brand-directions/raccoon/character.html c8
Peek over the edge of a card Sit on a button or cover a card's action brand-directions/raccoon/character.html c8

Art pipeline, as run

Step What Files Source
1 Eight master candidates, m8 kept for the straight bandana band img/m1.png to img/m8.png brand-directions/raccoon/character.html c11
2 Trace into two inks at twice the size, one dot pitch _src/trace3.py brand-directions/raccoon/character.html c11
3 Clean the master by hand, draw one face _src/master.py, art/master.svg brand-directions/raccoon/character.html c11
4 Eight expressions from the one face art/expr-*.svg brand-directions/raccoon/character.html c11
5 Every pose, the modes and the turnaround redrawn by hand as vector on one rig art/pose-01.svg to pose-10.svg, _src/poses2.py brand-directions/raccoon/character.html c11
6 The rigged hero and the small mark char.svg, char-icon.svg, _src/build_art4.py brand-directions/raccoon/character.html c11
  • The first art push used 28 image calls, art push 2 used two, and every prompt and output is logged in img/art-log.json. brand-directions/raccoon/character.html c11
  • The round 3 critic said the hero and icon still showed a stock grin. The hero, icon and poses were rebuilt after that review on 25 Oct, and the system file now makes the sly smile the default. No critic has scored the new art. brand-directions/raccoon/review.md; file times of raccoon/char.svg and review.md

Tomorrow

If Param picks Scoop, these rules become the product's character rules.

  • v1, New: Scoop is an add on layer in fixed slots that reads app state and never blocks a control. Remove it and the product still works.
  • v1, New: slots and sizes. Today header corner 40 to 56 px, Reading your store 120 to 180 px, the reveal 160 px, empty states 96 px, celebrations 120 px, errors and cap reached 96 px, the brief page sign off 32 px. Only the small mark below 120 px.
  • v1, New: never on buttons, inside the thing being made, on tables of numbers, in Need your yes decisions or over a brand's own photos.
  • v1, New: never in the brand's own six second videos or drafts. Scoop belongs to our marketing, not the founder's ads.
  • v1, New: one character forever. New abilities arrive as props: a pocket diary for scheduling, a newspaper for results.
  • v1, New: the public pages line is said wherever reading happens, and connections are described as read only.
  • v1, New: the sly smile is the default face in the corner slot. The gasp is for good news only.
  • v1, Changes: final art redrawn by a real illustrator from art/master.svg, keeping the five shapes, the knot, three stripes and the print.
  • v2, New: the doer. Same notepad, a new page: prepared files and scheduled slots, always after a person says yes.
  • v3, New: the reporter. How it went, told as next week's gossip, every number with its source.
  • v4, New: running ads within the brand's rules, still narrated by Scoop, with undo always available. No new character.

How we do it

  1. Before writing a line, read brand-directions/raccoon/system.md in full. It wins over habit.
  2. Before drawing a frame, add the pose, prop or line to this bible and to the system file first. Never add a second character.
  3. Draw on the rig from art/master.svg and the face in _src/master.py. Never redraw the body by hand.
  4. For raster art, use Gemini with img/m8.png as the reference and the base text in shots.json restated in every prompt, on flat #f6efe3 paper.
  5. Reject any image with letters or squiggles, a white border, extra figures, sparkles, or a tail with other than three stripes.
  6. Test every new frame at 24 and 48 pixels on dark and light.
  7. Run the writing checker on every line:
cd /Users/param/Documents/ChatGPT/brand-directions && node _tools/check.mjs raccoon
  1. Put every invented example in the sample candle store with a visible Sample label: Monsoon candle, Chai spice candle, Jasmine night candle.

Numbers

Metric Definition Where measured Status
Bar score Points passed of the eleven point bar in BRIEF.md 3.8 Critic review in raccoon/review.md. Last: 9.5 of 11 on 25 Oct, before the art rebuild Exists, stale
Octalysis fit Critic fit score out of 10 raccoon/review.md. Last: 6 of 10 on 25 Oct Exists, stale
Five word retell Share of founders who say raccoon plus gossip or reviews after ten seconds on the home page Founder test from book f-1, not run yet Proposed
24 pixel recall Share of founders who describe the small mark a day later Icon test from book f-1, not run yet Proposed
Off model frames Frames that break a rule here: stripes, knot, face, border Art review before any publish, target zero Proposed

Open

  1. Is gossip the right frame for the product? Proposal: keep it, because the read is our real edge and the public pages line turns the trust rule into a catchphrase, and test it with the five founder tests before deciding.
  2. Is Scoop the final name, over Tidbit and Rummage? Proposal: keep Scoop, since the character and the weekly picks share one word.
  3. Who redraws the final art? Proposal: brief one human illustrator with this bible, the master and the turnaround, and keep the generated set as reference only.
  4. The redrawn hero and icon have not been scored. Proposal: run one fresh critic round on the new art before the pick.
Sources
  • brand-directions/raccoon/system.md s0 to s7
  • brand-directions/raccoon/character.html c0 to c11
  • brand-directions/raccoon/brand.html b1, b2, b6
  • brand-directions/raccoon/motion.html v1
  • brand-directions/raccoon/kit-skin.js lines 21 to 97
  • brand-directions/raccoon/shots.json
  • brand-directions/raccoon/review.md round 3, 25 Oct
  • brand-directions/raccoon/snd/voice.json
  • brand-directions/docs2/data/dirs.json, entry raccoon
  • brand-directions/book/content/f.js f-1, f2.js f-9
  • memory brand-directions-2026-10-25

Source file content/brand/scoop-character-bible.md · For agents: Markdown · JSON