How big Brew's market is, which segments matter and where we start; the rings and the segment are written down, but no size has a named source, so every size is a question for Param with a plan to answer it.
Today
The rings, outside in
Ring
Definition
Size
Source
Online stores
Any store that sells online
Not sourced
brand-directions/book/content/b.js b-8 rings
Own brand, own store
Sells its own products from its own domain
Not sourced
brand-directions/book/content/b.js b-8 rings
The starting segment
Founder led, small team, with reviews, photos and some ads
Online stores and stores that sell by enquiry, such as real estate
brew/CLAUDE.md:29-30
Markets
One or many selling markets per brand, read from where customers are, never a silent default
brew/market.js:1-15brew/CLAUDE.md:31-32
Scope
Global, on the brand's own stack
memory brew-name-and-scope
Who we are not for, yet
Who
Why
Source
Marketplace only sellers
The read starts from a store link
brand-directions/book/content/b.js b-2 not-for
Services and apps with no products
Plays name products
brand-directions/book/content/b.js b-2 not-for
Agencies with many brands
No brand switcher; each brand needs its own invite
brand-directions/book/content/b.js b-2 not-for
The starting segment is a working guess to test with partners, not a rule brand-directions/book/content/b.js b-2 icp. Puma India, read on Salesforce Commerce, already tests fit beyond the small founder led segment memory feed-for-all-brands.
Tomorrow
Item
Version
Tag
A sourced size for each ring in the first market
v1
New
Agencies as a segment, with a brand switcher
v2 to v4
New
Stores that want posting after a yes
v2
New
Stores that want to see what worked
v3
New
Stores that want ads run inside rules
v4
New
How we do it
The sizing work, each answer recorded with its number, unit, source, date read, filter and who checked it brand-directions/book/content/b.js b-8 find-out.
Count own brand stores in the first market from a store technology lookup such as BuiltWith or Store Leads.
Filter to stores running Meta ads with the public Meta Ad Library.
Filter to stores showing reviews from review app install counts and a sample of store pages.
Sample team size from company pages.
Ask every partner what they spend on agencies, freelancers and tools today.
Use free sources first; any paid lookup needs Param's yes and runs once memory no-spend-while-buildingmemory treg-usage-rules.
Numbers
Metric
Definition
Where measured
Status
Own brand stores in the first market
Count, by named source and date
Store technology lookup
Proposed, not sourced
Starting segment size
Above, filtered to active ads and reviews
Ad Library plus review installs
Proposed, not sourced
Spend on marketing help per store
Monthly, from partner answers
Partner calls
Proposed, 0 answers
Open
Which market do we size first? Proposal: India, since every partner today is Indian, then the US with the same method.
Do we pay for a store lookup? Proposal: start with free public counts and one month of a lookup tool only if Param says yes.
Do large brands stay in the segment? Proposal: keep Puma India as a test of fit and decide after the partnership which segment we sell to first.
