The one list of every marketing campaign for Brew, with its goal, cost and result; it is empty because no campaign has run, and Param must say what counts as a campaign and who keeps the log.
Today
Fact
Source
No Brew campaign, paid or organic, appears in any source
no source found in memory or brew origin/main
Five design partners came in person to person, not from a campaign
memory brew-live-stores
Emails the product sends to its own users, such as the Monday digest and Plays ready, are product messages, not campaigns
brew/digest.js:1-14brew/build.js:1012
Campaigns for other stores, such as Cozy Snugglet on Meta, belong to that store and are not logged here
memory cozy-meta-campaign
The log
#
Start
End
Campaign
Goal
Channel
Hook
Cap
Spent
Read asks
Reads started
First hand offs
Result
Owner
No campaign yet
Tomorrow
Item
Version
Tag
A row for every campaign before it starts, filled in when it ends
v1
New, proposed
Organic campaigns logged too: a six week social cycle, an outreach batch, an event
v1
New, proposed
Each version's own small launch logged as a campaign
v2 to v4
New, proposed
Results pulled from the growth metrics once they are counted
v1
Changes, once analytics exist
How we do it
Proposed, until Param decides:
Before a campaign starts, add a row with start date, goal, channel, hook, cap and owner. Spent and results stay empty.
A campaign with money in it needs Param's written yes in the row's owner cell before it starts.
When it ends, fill spent, read asks, reads started, first hand offs and one line of result.
A result is what a person did. Never followers, likes or reach.
A campaign that is stopped early says why in the result.
Numbers
Metric
Definition
Where measured
Status
Campaigns run
Rows with an end date
This log
Proposed
Cost per read ask
Spent divided by read asks, per row
This log
Proposed
Asks to hand off
First hand offs divided by read asks, per row
This log
Proposed
Open
What counts as a campaign? Proposal: anything with a start, an end and one ask: a paid test, a six week posting cycle, an outreach batch, an event or a launch.
Who keeps the log? Proposal: whoever owns the campaign fills its row; Param checks it every Friday.
Does the log live here or in a sheet? Proposal: here, so every campaign sits next to the plan that made it.
Do we log the first design partner outreach after the fact? Proposal: yes, one row per partner with how they came in, from what Param remembers, marked From memory.
