Department 10
Marketing and growth
- 10.1Go to marketWho first, which channel, the motion, the first 100 brandsFounders first, one offer, and a person who answers the same dayDraft
- 10.2Ideal customerThe store we are built for, and the ones we are notA founder led brand with its own products and its own storeDraft
- 10.3Audiences and hooksSegments and the hook for eachThree audiences, nine hooks, one test: who asks for a readDraft
- 10.4WebsitePages, copy, the free read as the front doorOne box, one promise: throw your link, get the week fetchedDraftFive versions
- 10.5Content enginePillars, formats, cadence, made with our own productSame game every week: four pillars, Fetch formats, about four hoursDraftFive versions
- 10.6SocialChannels, voice, what we postFetch barks on Instagram, founders post on LinkedIn, one ask per postDraftFive versions
- 10.7Launch planDesign partners, the launch moment, the six-week calendarFive partners, six weeks of walks, no launch date until it worksDraftFive versions
- 10.8LifecycleEvery email and message from the first read to a paying brandEvery email leads to a first hand off, plus one Fetch lineDraftFive versions
- 10.9Word of mouth and referralsShare a finding, partner gifts, referralsA good find travels the park: gifts, not referral rewardsDraftFive versions
- 10.10Paid acquisitionWhen, where, budget, rulesWe have never paid for a Brew brand, and spend stays zeroNeeds you
- 10.11Getting found ourselvesSearch and AI answers for our own brandNobody can find Brew yet; the work starts at namingDraft
- 10.12Campaign logEvery campaign, cost, resultThe campaign log is empty because no campaign has run yetNeeds you
- 10.13Growth metricsVisits, reads, sign ups, activation, cost per brandAlmost nothing is counted yet, so pick three numbers and startNeeds you
- 10.14No-budget playbookGrowing with no spendFour hours a week, zero spend, and the character kit we ownDraft
- 10.15Events and webinarsStore owner meetups, webinars, demos at events, what each is forNo events yet, and every future one ends on a single askNeeds you