Snapshots

Param's own voice has no channel, no posts and no topics yet

Waiting on you
  • No founder post or channel exists; the old plan was one LinkedIn post a week.
  • Six topics from the old plan still hold, from a founder's Monday to AI recommendations.
  • In a founder post the character is off; Param writes plainly in first person.
  • Never name a partner without a written yes, and never quote a price or a result.
  • A Friday note to partners is proposed from 30 Oct, with no character.
sixtopics from the old plan
Your call

Start the Friday partner note from 30 Oct, and is LinkedIn the first channel?

PR and communications · 17.3

Founder voice

Needs youLast checked Mon Oct 26Owner Param

Answer

What Param writes and posts in his own name has no source yet: no posts, no channel and no topics are set, so this page holds the old plan's topics, the rules every founder post must follow, and the calls only Param can make.

Today

Fact Source
No founder post, account or channel for the product appears in any source handbook marketing-and-growth/go-to-market
The team is Param, Sai and Arvind; Param is the owner memory brew-handbook
The old plan: one founder post a week on LinkedIn, first person, beside four character posts brand-directions/book/content/h.js h-7 six-weeks
Every direction's dial turns the character down to near zero on LinkedIn, to investors and to press: a person speaks plainly brand-directions/dog/comms.html, the dial brand-directions/octopus/comms.html, the dial
Every direction turns the character off for money, privacy, apologies and anything a person signs brand-directions/docs2/data/dirs.json
A weekly founder note to design partners exists only as samples in the comms books; none has been sent brand-directions/dog/comms.html, weekly founder note brand-directions/bee/comms.html, weekly founder note

The six topics in the old plan, checked

Week Topic Still true today Source
1 What a founder's Monday looks like Yes, the founder persona brand-directions/book/content/h.js h-7 six-weeks
2 Why our tool does not post for you, yet Yes; posting is cut from v1 brew/SCOPE.md:36-37
3 We cap reads, here is why Yes; new brands are limited per person and by a daily budget handbook marketing-and-growth/go-to-market
4 A teardown of one sample card, source to draft Yes, if it uses the sample candle store brand-directions/docs2/data/dirs.json
5 What a good brief looks like Yes; briefs are written for whoever ships handbook product-marketing/claims-we-can-make
6 Does ChatGPT recommend small brands Yes; the weekly AI answers check handbook product-marketing/claims-we-can-make

Tomorrow

Item Version Tag
One founder post a week, first person, no character v1 New, Proposed
A weekly founder note to design partners on Fridays: what changed, what we learned, one ask v1 New, Proposed
Topics follow each version as it ships: posting, then measuring, then ads inside rules v2 to v4 New, Proposed

How we do it

Proposed rules, until Param accepts or changes them:

  1. Write as Param, first person, plain words; no character lines in a founder post brand-directions/dog/comms.html, the dial.
  2. One idea per post, with one real thing from the week: a screen, a number with its source, a lesson.
  3. Every claim and number comes from Claims we can make; unsure numbers say to confirm.
  4. Never name a design partner without their written yes, never a price, never a result memory brew-live-stores memory brew-pricing-parked.
  5. Invented examples use the sample candle store with a Sample label brand-directions/docs2/data/dirs.json.
  6. The writing rules apply: no dashes, no exclamation marks, sentence case, Plays never moves, no AI cadence handbook AGENTS.md.

Numbers

Metric Definition Where measured
Founder posts Posts a week in Param's name The channel's own count, Proposed
Read asks from a post Read requests that name the post Brands created on production, Proposed
Partner notes sent Weekly founder notes sent to partners Sent mail, Proposed

Open

  1. Which channel? Proposal: LinkedIn first, as the old plan assumed.
  2. Who writes, Param alone or all three founders? Proposal: Param posts weekly; Sai and Arvind once a month each, on their own work.
  3. Which topics first? Proposal: the six above, in that order, starting the week the name is announced.
  4. Does the weekly note to partners start now? Proposal: yes, every Friday from 30 Oct, from Param, with no character.
  5. What tone? Proposal: plain, specific and honest about what the product does not do yet, the way the claims page reads.
Sources
  • brand-directions/book/content/h.js h-7 six-weeks: the founder LinkedIn topics
  • brand-directions/dog/comms.html, bee/comms.html, raccoon/comms.html, octopus/comms.html, cooker/comms.html: weekly founder note and the character dial
  • brand-directions/docs2/data/dirs.json: voice rules shared by all five
  • handbook content/product-marketing/claims-we-can-make.md; content/marketing-and-growth/go-to-market.md
  • brew origin/main: SCOPE.md:36-37
  • memory brew-handbook, brew-live-stores, brew-pricing-parked

Source file content/pr-and-communications/founder-voice.md · For agents: Markdown · JSON