---
id: "17.3"
title: "Founder voice"
dept: pr-and-communications
status: needs-you
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brand-directions/book/content/h.js h-7 six-weeks: the founder LinkedIn topics"
  - "brand-directions/dog/comms.html, bee/comms.html, raccoon/comms.html, octopus/comms.html, cooker/comms.html: weekly founder note and the character dial"
  - "brand-directions/docs2/data/dirs.json: voice rules shared by all five"
  - "handbook content/product-marketing/claims-we-can-make.md; content/marketing-and-growth/go-to-market.md"
  - "brew origin/main: SCOPE.md:36-37"
  - "memory brew-handbook, brew-live-stores, brew-pricing-parked"
---

# Founder voice

## Answer

What Param writes and posts in his own name has no source yet: no posts, no channel and no topics are set, so this page holds the old plan's topics, the rules every founder post must follow, and the calls only Param can make.

## Today

| Fact | Source |
|---|---|
| No founder post, account or channel for the product appears in any source | [src: handbook marketing-and-growth/go-to-market] |
| The team is Param, Sai and Arvind; Param is the owner | [src: memory brew-handbook] |
| The old plan: one founder post a week on LinkedIn, first person, beside four character posts | [src: brand-directions/book/content/h.js h-7 six-weeks] |
| Every direction's dial turns the character down to near zero on LinkedIn, to investors and to press: a person speaks plainly | [src: brand-directions/dog/comms.html, the dial] [src: brand-directions/octopus/comms.html, the dial] |
| Every direction turns the character off for money, privacy, apologies and anything a person signs | [src: brand-directions/docs2/data/dirs.json] |
| A weekly founder note to design partners exists only as samples in the comms books; none has been sent | [src: brand-directions/dog/comms.html, weekly founder note] [src: brand-directions/bee/comms.html, weekly founder note] |

### The six topics in the old plan, checked

| Week | Topic | Still true today | Source |
|---|---|---|---|
| 1 | What a founder's Monday looks like | Yes, the founder persona | [src: brand-directions/book/content/h.js h-7 six-weeks] |
| 2 | Why our tool does not post for you, yet | Yes; posting is cut from v1 | [src: brew/SCOPE.md:36-37] |
| 3 | We cap reads, here is why | Yes; new brands are limited per person and by a daily budget | [src: handbook marketing-and-growth/go-to-market] |
| 4 | A teardown of one sample card, source to draft | Yes, if it uses the sample candle store | [src: brand-directions/docs2/data/dirs.json] |
| 5 | What a good brief looks like | Yes; briefs are written for whoever ships | [src: handbook product-marketing/claims-we-can-make] |
| 6 | Does ChatGPT recommend small brands | Yes; the weekly AI answers check | [src: handbook product-marketing/claims-we-can-make] |

## Tomorrow

| Item | Version | Tag |
|---|---|---|
| One founder post a week, first person, no character | v1 | New, Proposed |
| A weekly founder note to design partners on Fridays: what changed, what we learned, one ask | v1 | New, Proposed |
| Topics follow each version as it ships: posting, then measuring, then ads inside rules | v2 to v4 | New, Proposed |

## How we do it

Proposed rules, until Param accepts or changes them:
1. Write as Param, first person, plain words; no character lines in a founder post [src: brand-directions/dog/comms.html, the dial].
2. One idea per post, with one real thing from the week: a screen, a number with its source, a lesson.
3. Every claim and number comes from [Claims we can make](/product-marketing/claims-we-can-make); unsure numbers say to confirm.
4. Never name a design partner without their written yes, never a price, never a result [src: memory brew-live-stores] [src: memory brew-pricing-parked].
5. Invented examples use the sample candle store with a Sample label [src: brand-directions/docs2/data/dirs.json].
6. The writing rules apply: no dashes, no exclamation marks, sentence case, Plays never moves, no AI cadence [src: handbook AGENTS.md].

## Numbers

| Metric | Definition | Where measured |
|---|---|---|
| Founder posts | Posts a week in Param's name | The channel's own count, Proposed |
| Read asks from a post | Read requests that name the post | Brands created on production, Proposed |
| Partner notes sent | Weekly founder notes sent to partners | Sent mail, Proposed |

## Open

1. **Which channel?** Proposal: LinkedIn first, as the old plan assumed.
2. **Who writes, Param alone or all three founders?** Proposal: Param posts weekly; Sai and Arvind once a month each, on their own work.
3. **Which topics first?** Proposal: the six above, in that order, starting the week the name is announced.
4. **Does the weekly note to partners start now?** Proposal: yes, every Friday from 30 Oct, from Param, with no character.
5. **What tone?** Proposal: plain, specific and honest about what the product does not do yet, the way the claims page reads.