{
 "id": "17.3",
 "title": "Founder voice",
 "department": "PR and communications",
 "department_slug": "pr-and-communications",
 "direction": null,
 "branded": false,
 "status": "needs-you",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "What Param writes and posts, the topics, the tone",
 "urls": {
  "html": "https://handbook.joinsquareup.com/pr-and-communications/founder-voice",
  "markdown": "https://handbook.joinsquareup.com/pr-and-communications/founder-voice.md",
  "json": "https://handbook.joinsquareup.com/pr-and-communications/founder-voice.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "Param's own voice has no channel, no posts and no topics yet",
  "points": [
   {
    "icon": "flag",
    "text": "No founder post or channel exists; the old plan was one LinkedIn post a week."
   },
   {
    "icon": "book",
    "text": "Six topics from the old plan still hold, from a founder's Monday to AI recommendations."
   },
   {
    "icon": "heart",
    "text": "In a founder post the character is off; Param writes plainly in first person."
   },
   {
    "icon": "lock",
    "text": "Never name a partner without a written yes, and never quote a price or a result."
   },
   {
    "icon": "chat",
    "text": "A Friday note to partners is proposed from 30 Oct, with no character."
   }
  ],
  "stat": {
   "value": "six",
   "label": "topics from the old plan"
  },
  "decide": "Start the Friday partner note from 30 Oct, and is LinkedIn the first channel?",
  "mood": "waiting"
 },
 "sources": [
  "brand-directions/book/content/h.js h-7 six-weeks: the founder LinkedIn topics",
  "brand-directions/dog/comms.html, bee/comms.html, raccoon/comms.html, octopus/comms.html, cooker/comms.html: weekly founder note and the character dial",
  "brand-directions/docs2/data/dirs.json: voice rules shared by all five",
  "handbook content/product-marketing/claims-we-can-make.md; content/marketing-and-growth/go-to-market.md",
  "brew origin/main: SCOPE.md:36-37",
  "memory brew-handbook, brew-live-stores, brew-pricing-parked"
 ],
 "open_questions": [
  "**Which channel?** Proposal: LinkedIn first, as the old plan assumed.",
  "**Who writes, Param alone or all three founders?** Proposal: Param posts weekly; Sai and Arvind once a month each, on their own work.",
  "**Which topics first?** Proposal: the six above, in that order, starting the week the name is announced.",
  "**Does the weekly note to partners start now?** Proposal: yes, every Friday from 30 Oct, from Param, with no character.",
  "**What tone?** Proposal: plain, specific and honest about what the product does not do yet, the way the claims page reads."
 ],
 "parts": {
  "Answer": "What Param writes and posts in his own name has no source yet: no posts, no channel and no topics are set, so this page holds the old plan's topics, the rules every founder post must follow, and the calls only Param can make.",
  "Today": "| Fact | Source |\n|---|---|\n| No founder post, account or channel for the product appears in any source | [src: handbook marketing-and-growth/go-to-market] |\n| The team is Param, Sai and Arvind; Param is the owner | [src: memory brew-handbook] |\n| The old plan: one founder post a week on LinkedIn, first person, beside four character posts | [src: brand-directions/book/content/h.js h-7 six-weeks] |\n| Every direction's dial turns the character down to near zero on LinkedIn, to investors and to press: a person speaks plainly | [src: brand-directions/dog/comms.html, the dial] [src: brand-directions/octopus/comms.html, the dial] |\n| Every direction turns the character off for money, privacy, apologies and anything a person signs | [src: brand-directions/docs2/data/dirs.json] |\n| A weekly founder note to design partners exists only as samples in the comms books; none has been sent | [src: brand-directions/dog/comms.html, weekly founder note] [src: brand-directions/bee/comms.html, weekly founder note] |\n\n### The six topics in the old plan, checked\n\n| Week | Topic | Still true today | Source |\n|---|---|---|---|\n| 1 | What a founder's Monday looks like | Yes, the founder persona | [src: brand-directions/book/content/h.js h-7 six-weeks] |\n| 2 | Why our tool does not post for you, yet | Yes; posting is cut from v1 | [src: brew/SCOPE.md:36-37] |\n| 3 | We cap reads, here is why | Yes; new brands are limited per person and by a daily budget | [src: handbook marketing-and-growth/go-to-market] |\n| 4 | A teardown of one sample card, source to draft | Yes, if it uses the sample candle store | [src: brand-directions/docs2/data/dirs.json] |\n| 5 | What a good brief looks like | Yes; briefs are written for whoever ships | [src: handbook product-marketing/claims-we-can-make] |\n| 6 | Does ChatGPT recommend small brands | Yes; the weekly AI answers check | [src: handbook product-marketing/claims-we-can-make] |",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| One founder post a week, first person, no character | v1 | New, Proposed |\n| A weekly founder note to design partners on Fridays: what changed, what we learned, one ask | v1 | New, Proposed |\n| Topics follow each version as it ships: posting, then measuring, then ads inside rules | v2 to v4 | New, Proposed |",
  "How we do it": "Proposed rules, until Param accepts or changes them:\n1. Write as Param, first person, plain words; no character lines in a founder post [src: brand-directions/dog/comms.html, the dial].\n2. One idea per post, with one real thing from the week: a screen, a number with its source, a lesson.\n3. Every claim and number comes from [Claims we can make](/product-marketing/claims-we-can-make); unsure numbers say to confirm.\n4. Never name a design partner without their written yes, never a price, never a result [src: memory brew-live-stores] [src: memory brew-pricing-parked].\n5. Invented examples use the sample candle store with a Sample label [src: brand-directions/docs2/data/dirs.json].\n6. The writing rules apply: no dashes, no exclamation marks, sentence case, Plays never moves, no AI cadence [src: handbook AGENTS.md].",
  "Numbers": "| Metric | Definition | Where measured |\n|---|---|---|\n| Founder posts | Posts a week in Param's name | The channel's own count, Proposed |\n| Read asks from a post | Read requests that name the post | Brands created on production, Proposed |\n| Partner notes sent | Weekly founder notes sent to partners | Sent mail, Proposed |",
  "Open": "1. **Which channel?** Proposal: LinkedIn first, as the old plan assumed.\n2. **Who writes, Param alone or all three founders?** Proposal: Param posts weekly; Sai and Arvind once a month each, on their own work.\n3. **Which topics first?** Proposal: the six above, in that order, starting the week the name is announced.\n4. **Does the weekly note to partners start now?** Proposal: yes, every Friday from 30 Oct, from Param, with no character.\n5. **What tone?** Proposal: plain, specific and honest about what the product does not do yet, the way the claims page reads."
 }
}