Snapshots

Three audiences, nine hooks, one test: who asks for a read

Being built
  • Founder, in house marketer, agency: each gets one first line and three hooks to test.
  • The pains are samples until partners give us their words in writing.
  • A hook may only claim what this version does; later ideas are said as a plan.
  • Landing sample cards carry real looking figures with no Sample label and must not be proof.
  • A hook with no ask in two weeks retires.
9hooks to test
Your call

May we interview partners for their own words this cycle?

Marketing and growth · 10.3

Audiences and hooks

DraftLast checked Mon Oct 26Owner Param

Answer

Three audiences, each with one first line that names their Monday and three hooks to test, judged only by how many people ask for a read; the pains are still samples until real partner words replace them.

Today

The roof every hook stands on

Level Line Source
Roof Your store's marketing team, in one feed brew/public/app.js:405
Promise Paste your store link. Get this week's marketing ideas, already drafted. Pick the good ones and hand them off brand-directions/book/content/h.js h-2 house
Live lede, in short Add your website. The product reads your store, reviews, rivals and AI answers, then agents bring you ideas you shape together and hand over as one brief brew/public/app.js:406

The three audiences

Audience Pain, a Sample in their words Their doubt Our honest answer Source
Founder who is the marketing team I know I should post. I do not know what AI ideas are generic Every pick starts from your own reviews and pages, with the source on it, and Not for me teaches the feed brand-directions/book/content/h.js h-3 hooks
In house marketer I spend Monday deciding and Friday explaining why My founder will not trust a tool's ideas Ideas come with a source and a plan; Need your yes puts the owner's calls in one place brand-directions/book/content/h.js h-3 hooks
Agency or freelancer Twelve clients, twelve Mondays Will it make me look replaceable It drafts, you decide and ship; the brief link makes your work look sharper brand-directions/book/content/h.js h-3 hooks

The pains are written as samples. No partner has given us their words in writing yet brand-directions/book/content/h.js h-1 who-first.

Nine hooks to test, three per audience

Hook Format Audience Claim status Source
Your reviews already wrote this week's posts Carousel cover Founder Today brand-directions/book/content/h.js h-3 hooks-to-test
Your Monday, already drafted Reel opener Founder The Monday drop is Next; say it as the plan brand-directions/book/content/h.js h-3 hooks-to-test
Ten minutes, five ideas Story Founder Next; the ten minutes is a design aim, not a measure brand-directions/book/content/h.js h-3 hooks-to-test
Stop starting from a blank page on Mondays LinkedIn In house marketer Today brand-directions/book/content/h.js h-3 hooks-to-test
Drafts with your real product photos, not stock Instagram In house marketer Today brand-directions/book/content/h.js h-3 hooks-to-test
Ideas with receipts LinkedIn In house marketer Today, every card has its proof brand-directions/book/content/h.js h-3 hooks-to-test brew/SCOPE.md:13
Hand it off to your own team LinkedIn Agency Today as two buttons; one Hand it off button is Next brew/SCOPE.md:20
The same Monday ritual for every client Call opener Agency Next brand-directions/book/content/h.js h-3 hooks-to-test
A brief your client can read on a phone, no login Email Agency Today brand-directions/book/content/h.js h-3 hooks-to-test

Proof we may use

Figure Exact words Source
Read time About 3 to 4 minutes for a read; time it again before each campaign brand-directions/BRIEF.md:93
Video Six second videos brand-directions/BRIEF.md:95
AI answers The brand was named in 12 of 32 AI answers, only as an example finding from one brand's read brand-directions/BRIEF.md:97

The live landing shows three sample cards with figures, such as 14 people asked the same sizing question on Reddit, with no Sample label brew/public/app.js:402. They must not be reused as proof.

Tomorrow

Item Version Tag
One first line per audience, said everywhere v1 Stays
Real partner words replace every sample pain, with written permission v1 Changes
A hook can claim only what that version does; anything later is said as a plan v1 to v4 Stays
Posting hooks, such as your picks go out after your yes v2 New
Result hooks, such as see what worked v3 New
Never a hook about a discount; sell the relief v1 to v4 Stays memory sell-relief-not-discounts
The landing sample cards labelled Sample, or replaced by a real partner finding with permission v1 Changes

How we do it

  1. Change one thing at a time: same picture, new first line.
  2. Count read asks and DMs that name the post, for two weeks.
  3. A hook with no ask in two weeks retires.
  4. A hook that brings asks becomes the profile line for a month.
  5. Before posting, check the claim status column. A Next hook says it is the plan.

Numbers

Metric Definition Where measured Status
Asks per hook Read asks that name or reply to a post with that hook, over two weeks The asks list Proposed
Hook life Weeks a hook stays live before it retires The campaign log Proposed

Open

  1. May we interview partners for their own words this cycle? Proposal: yes, five questions on the week one call, quoted only with written permission.
  2. Do the landing sample cards stay? Proposal: label them Sample now, and swap in one real partner finding once a partner agrees in writing.
  3. Which audience gets the first paid test, if any? Proposal: none until paid acquisition is decided; organic first.
Sources
  • brand-directions/book/content/h.js h-3 hooks, hooks-to-test; h-2 house, proof
  • brand-directions/BRIEF.md:92-97
  • brew origin/main a559de6: public/app.js:402-406; SCOPE.md:20
  • memory: brew-live-stores, sell-relief-not-discounts

Source file content/marketing-and-growth/audiences-and-hooks.md · For agents: Markdown · JSON