People hire Brew to turn their own store into this week's marketing, decided and drafted, then get it to whoever ships it; the wording below is a working draft until founders say it in their own words.
Today
The main job
When Monday comes and I have no marketing plan, I want this week's ideas decided and drafted from my own store, so I can hand them to whoever ships and get back to running the business brand-directions/book/content/b.js b-4 main-job. Sample wording.
Part of the job
Done today by
Source
Know what to do
The ranked feed, Why this and the proof
SCOPE.md:13
Have a start
First drafts, the jam, every version kept
SCOPE.md:18
Get it shipped
A brief written for the recipient, or a tracked send to our team
SCOPE.md:20
Know it worked
Not done; v3
SCOPE.md:39
One job per person, Sample wording
Person
Job
Source
Founder
When Monday comes, I want the week decided in ten minutes, so I can run the store
On every partner call, ask: what were you trying to get done when you opened it, and what did you do next.
Write the answer as when, I want, so I can, in their words, and log it with the date.
Replace a Sample row only with real words given with permission.
Numbers
Metric
Definition
Where measured
Status
Real jobs collected
Job statements in partners' own words
This document
0 today; proposed target is one per partner
Open
Is the main job right? Proposal: test it on the five partners' next calls before the redesign copy is written.
Do founders hire us for the Plays documents or for the feed and drafts? No usage tracking exists docs/handover/product/07-open-questions-and-next-steps.md:35. Proposal: count opens of Plays PDFs against jams for four weeks.
