---
id: "2.9"
title: "Jobs to be done"
dept: product
status: draft
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brand-directions/book/content/b.js b-1 monday; b-4 main-job, jobs-by-person, small-jobs"
  - "brand-directions/BRIEF.md sections 2, 3.3"
  - "brand-directions/docs2/content/pages.mjs:40-47"
  - "brew origin/main b91e364: SCOPE.md:11-20"
---

# Jobs to be done

## Answer

People hire Brew to turn their own store into this week's marketing, decided and drafted, then get it to whoever ships it; the wording below is a working draft until founders say it in their own words.

## Today

### The main job

When Monday comes and I have no marketing plan, I want this week's ideas decided and drafted from my own store, so I can hand them to whoever ships and get back to running the business [src: brand-directions/book/content/b.js b-4 main-job]. Sample wording.

| Part of the job | Done today by | Source |
|---|---|---|
| Know what to do | The ranked feed, Why this and the proof | [src: SCOPE.md:13] |
| Have a start | First drafts, the jam, every version kept | [src: SCOPE.md:18] |
| Get it shipped | A brief written for the recipient, or a tracked send to our team | [src: SCOPE.md:20] |
| Know it worked | Not done; v3 | [src: SCOPE.md:39] |

### One job per person, Sample wording

| Person | Job | Source |
|---|---|---|
| Founder | When Monday comes, I want the week decided in ten minutes, so I can run the store | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |
| In house marketer | When I plan, I want ideas with sources, so the founder says yes faster | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |
| Specialist | When I sit down to make, I want only my areas, drafted, so I start from something | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |
| Agency | When a client asks what is next, I want a drafted plan ready, so I look sharp | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |
| Person shipping | When a brief arrives, I want everything on one page, so I never chase anyone | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |
| Approver | When something needs me, I want one clear question, so I answer in a tap | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |
| Our team | When a brief lands, I want the full context, so I make the right thing first time | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |

### Small jobs inside the big one

| Question | Area | Answered today | Source |
|---|---|---|---|
| What should I post this week? | Social posts | Yes, ideas and Copy and open | [src: brand-directions/BRIEF.md 3.3] |
| What ad should I run next? | Ads | Yes, ad cards and Make our version | [src: brand-directions/BRIEF.md 3.3] |
| Why are visitors not buying? | Website | Partly; Storefront is hidden in v1 | [src: SCOPE.md:13] |
| Does ChatGPT recommend me? | AI search | Yes, AI answers ring and cards | [src: SCOPE.md:16] |
| How do I get customers back? | Email and WhatsApp | Drafts only; no sending | [src: SCOPE.md:38] |
| What do customers and rivals say? | All | Yes, Heard and the watch page | [src: SCOPE.md:15] |

## Tomorrow

| Job | Version | Tag | Home |
|---|---|---|---|
| Know what to do | v1 | Changes | Five picks on Today |
| Brief my designer | v1 | Changes | Hand it off, one button |
| Post it for me after my yes | v2 | New | Schedule it |
| Did it work? | v3 | New | How it went |
| Run my ads within a budget | v4 | New | Let it run |

## How we do it

1. On every partner call, ask: what were you trying to get done when you opened it, and what did you do next.
2. Write the answer as when, I want, so I can, in their words, and log it with the date.
3. Replace a Sample row only with real words given with permission.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Real jobs collected | Job statements in partners' own words | This document | 0 today; proposed target is one per partner |

## Open

1. **Is the main job right?** Proposal: test it on the five partners' next calls before the redesign copy is written.
2. **Do founders hire us for the Plays documents or for the feed and drafts?** No usage tracking exists [src: docs/handover/product/07-open-questions-and-next-steps.md:35]. Proposal: count opens of Plays PDFs against jams for four weeks.