{
 "id": "2.9",
 "title": "Jobs to be done",
 "department": "Product",
 "department_slug": "product",
 "direction": null,
 "branded": false,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "What each persona hires us for, in their words",
 "urls": {
  "html": "https://handbook.joinsquareup.com/product/jobs-to-be-done",
  "markdown": "https://handbook.joinsquareup.com/product/jobs-to-be-done.md",
  "json": "https://handbook.joinsquareup.com/product/jobs-to-be-done.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "People hire Brew to get Monday's marketing decided, drafted and handed off",
  "points": [
   {
    "icon": "spark",
    "text": "Main job: this week's ideas decided and drafted from my own store."
   },
   {
    "icon": "warn",
    "text": "All job wording is Sample until founders say it in their own words."
   },
   {
    "icon": "check",
    "text": "Know what to do and get it shipped work today."
   },
   {
    "icon": "clock",
    "text": "Know it worked is not done; that arrives in v3."
   },
   {
    "icon": "chat",
    "text": "Ask each partner what they were trying to get done when they opened it."
   }
  ],
  "stat": {
   "value": "0",
   "label": "real jobs collected"
  },
  "decide": "Is the main job right? Proposal: test it on the five partners' next calls.",
  "mood": "waiting"
 },
 "sources": [
  "brand-directions/book/content/b.js b-1 monday; b-4 main-job, jobs-by-person, small-jobs",
  "brand-directions/BRIEF.md sections 2, 3.3",
  "brand-directions/docs2/content/pages.mjs:40-47",
  "brew origin/main b91e364: SCOPE.md:11-20"
 ],
 "open_questions": [
  "**Is the main job right?** Proposal: test it on the five partners' next calls before the redesign copy is written.",
  "**Do founders hire us for the Plays documents or for the feed and drafts?** No usage tracking exists [src: docs/handover/product/07-open-questions-and-next-steps.md:35]. Proposal: count opens of Plays PDFs against jams for four weeks."
 ],
 "parts": {
  "Answer": "People hire Brew to turn their own store into this week's marketing, decided and drafted, then get it to whoever ships it; the wording below is a working draft until founders say it in their own words.",
  "Today": "### The main job\n\nWhen Monday comes and I have no marketing plan, I want this week's ideas decided and drafted from my own store, so I can hand them to whoever ships and get back to running the business [src: brand-directions/book/content/b.js b-4 main-job]. Sample wording.\n\n| Part of the job | Done today by | Source |\n|---|---|---|\n| Know what to do | The ranked feed, Why this and the proof | [src: SCOPE.md:13] |\n| Have a start | First drafts, the jam, every version kept | [src: SCOPE.md:18] |\n| Get it shipped | A brief written for the recipient, or a tracked send to our team | [src: SCOPE.md:20] |\n| Know it worked | Not done; v3 | [src: SCOPE.md:39] |\n\n### One job per person, Sample wording\n\n| Person | Job | Source |\n|---|---|---|\n| Founder | When Monday comes, I want the week decided in ten minutes, so I can run the store | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |\n| In house marketer | When I plan, I want ideas with sources, so the founder says yes faster | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |\n| Specialist | When I sit down to make, I want only my areas, drafted, so I start from something | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |\n| Agency | When a client asks what is next, I want a drafted plan ready, so I look sharp | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |\n| Person shipping | When a brief arrives, I want everything on one page, so I never chase anyone | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |\n| Approver | When something needs me, I want one clear question, so I answer in a tap | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |\n| Our team | When a brief lands, I want the full context, so I make the right thing first time | [src: brand-directions/book/content/b.js b-4 jobs-by-person] |\n\n### Small jobs inside the big one\n\n| Question | Area | Answered today | Source |\n|---|---|---|---|\n| What should I post this week? | Social posts | Yes, ideas and Copy and open | [src: brand-directions/BRIEF.md 3.3] |\n| What ad should I run next? | Ads | Yes, ad cards and Make our version | [src: brand-directions/BRIEF.md 3.3] |\n| Why are visitors not buying? | Website | Partly; Storefront is hidden in v1 | [src: SCOPE.md:13] |\n| Does ChatGPT recommend me? | AI search | Yes, AI answers ring and cards | [src: SCOPE.md:16] |\n| How do I get customers back? | Email and WhatsApp | Drafts only; no sending | [src: SCOPE.md:38] |\n| What do customers and rivals say? | All | Yes, Heard and the watch page | [src: SCOPE.md:15] |",
  "Tomorrow": "| Job | Version | Tag | Home |\n|---|---|---|---|\n| Know what to do | v1 | Changes | Five picks on Today |\n| Brief my designer | v1 | Changes | Hand it off, one button |\n| Post it for me after my yes | v2 | New | Schedule it |\n| Did it work? | v3 | New | How it went |\n| Run my ads within a budget | v4 | New | Let it run |",
  "How we do it": "1. On every partner call, ask: what were you trying to get done when you opened it, and what did you do next.\n2. Write the answer as when, I want, so I can, in their words, and log it with the date.\n3. Replace a Sample row only with real words given with permission.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Real jobs collected | Job statements in partners' own words | This document | 0 today; proposed target is one per partner |",
  "Open": "1. **Is the main job right?** Proposal: test it on the five partners' next calls before the redesign copy is written.\n2. **Do founders hire us for the Plays documents or for the feed and drafts?** No usage tracking exists [src: docs/handover/product/07-open-questions-and-next-steps.md:35]. Proposal: count opens of Plays PDFs against jams for four weeks."
 }
}