What one read, one brand a month, one make and one final cost Brew, against what the pricing proposal would charge; single pieces are measured, a brand's month is not, so margin per brand is a range until a real month is counted.
Today
Cost per unit
Unit
Cost
Measured or estimated
Source
A live read
about $6
Estimate in the demo guide
brew/docs/handover/product/08-demo-guide.md:8
A full demo build, read plus every Play
about $80
Staff note
brew/public/demo-picker.html:201
A Play's own call
median $0.18 on Pro, $0.83 on Opus, about $0.10 on Flash
product shot $0.10, preset $0.10, Kling 5 s $0.40, Seedance UGC 10 s $3.02
Measured
memory brew-jam-v2
A Sloosh final
image 2.01 credits, reel 45.071 credits
Measured
memory brew-sloosh-finals
An AI answers check
about $0.50 a run
Code note
brew/live-watch.js:22-23
Listening and ideas
listening about $0.30 a run, ideas about $1 a run, $3 a brand a day cap
Code estimates
brew/social-feed.js:274
Outside data a month
about $10 of treg a brand
Estimate
memory treg-tool-catalog
Model list prices are in the code: Opus $4 and $20 per million tokens in and out, Sonnet $2 and $10, Flash $0.5 and $3, 3.1 Pro $2 and $12 brew/ai.js:8brew/gemini-client.js:16. Vertex is paid by Google credits today memory brew-gemini-provider.
Cost per brand a month
Not measured for any brand content/ai-and-models/cost-per-brand.md Open
Proposed ceiling from the caps: about $180 before drafts content/ai-and-models/cost-per-brand.md Numbers
The pricing proposal's estimate: about $15 brain cost in v1 brew working tree docs/pricing.md:23
Against the proposed prices
Item
Price
Our cost
Gross margin, on paper
Source
Post ready image
$0.75
about $0.03 to $0.06
about 92% to 96%
brew working tree docs/pricing.md:28
Carousel
$2
about $0.12 to $0.30
about 85% to 94%
brew working tree docs/pricing.md:29
Ad ready video
$4
about $0.55 to $1.30
about 68% to 86%
brew working tree docs/pricing.md:30
Full rewrite
$6
about $1.80 to $3.00
about 50% to 70%
brew working tree docs/pricing.md:32
v1 plan
$79
about $15 estimated, up to about $180 allowed
from about 81% down to below zero
brew working tree docs/pricing.md:20-23content/ai-and-models/cost-per-brand.md Numbers
Margins are our arithmetic on the proposal's figures, before payment fees and tax.
Tomorrow
Item
Version
Tag
Every Play kept; each made cheaper
v1
Stays memory keep-all-moves
One measured cost line per brand per month
v1
New
A monthly ceiling per brand tied to its plan
v2
New
Wallet ledger with cost and price per piece
v1, after pricing
New
Posting, results and ad runs add their own cost lines
v2 to v4
New
How we do it
Read a brand's outside data spend for a month from its spend file, as shown in cost per brand.
Add the AI tags for that brand from the meter.
Divide by the plan price; anything above a third is a flag for Param.
Never cut a Play to save cost; cut the cost of the Play.
Numbers
Metric
Definition
Where measured
Status
Cost per read
Dollars from paste to a finished read
AI tags reader-<slug> plus treg
Proposed; about $6 estimated
Cost per brand a month
All AI and outside data for one brand
Spend files plus AI tags
Proposed, not measured
Cost per make
Dollars per Studio take
Studio quotes
Measured, $0.10 to $3.02
Cost per final
Sloosh credits per final, converted to dollars
Sloosh quotes
Measured in credits only
Plan margin
Plan price less cost per brand a month
Both above
Proposed
Open
What is a Sloosh credit in dollars? Proposal: Param adds the Pro plan's price and credit count to vendors and bills, and finals are reported in dollars from then on.
Which number do we plan on until a month is measured? Proposal: plan on $45 a brand a month, the v4 brain estimate, as a cautious middle; replace it with the measured figure in December.
