Department 13
Finance
- 13.1PricingThe parked plan: free read, 14-day trial, plans and creditsBrew's price: a plan, a wallet, nothing until you keep a pieceNeeds you
- 13.2Unit economicsCost per read, per brand per month, per make, per final; marginCosts per piece against proposed prices, margin still a rangeDraft
- 13.3Spend capsEvery cap in the product, and whyEvery tripwire that stops Brew spending too much, and where it livesDraft
- 13.4BudgetMonthly spend by categoryNo budget exists yet, so here is a first one to acceptNeeds you
- 13.5CreditsGoogle credits, treg balance, Apify capsBrew's prepaid balances, each dated, so read live before actingDraft
- 13.6Spend ledgerWhat was spent, on what, by monthBrew has no ledger, so here is one to startNeeds you
- 13.7Revenue planBrands, plans, months to targetsZero revenue today, and no target yet, only arithmetic on proposed pricesNeeds you
- 13.8No spend while buildingThe rule, and when to askBuilding costs nothing: test free, ask before any paid callDraft
- 13.9Vendors and billsEvery paid service, plan, renewalEvery service we pay for, and the prices nobody wrote downDraft
- 13.10Financial modelPricing, costs and growth tied togetherOne model tying price, cost and growth, with the unknowns left blankNeeds you
- 13.11Billing and invoicingHow a brand pays: provider, invoices, plans in the product, failed paymentsHow a brand will pay Brew: no provider chosen, nothing builtNeeds you
- 13.12TaxesGST and taxes in each market, invoices that complyNo tax details on record, so the CA gets six questions firstNeeds you
- 13.13Refunds and collectionsWhen we refund, how, dunning for failed paymentsWhen we refund, and what happens when a payment failsNeeds you