We have no media list: no source names a journalist, newsletter, podcast or outlet worth reaching, and none is invented here; this page sets how the list is built and kept, and waits for Param to name the first entries.
Today
Fact
Source
No journalist, newsletter, podcast or outlet appears in any source
no source found in memory, brew origin/main or the old book
No pitch or press contact has been made for the product
handbook marketing-and-growth/go-to-market
The audiences in order are the founder who is the marketing team, the in house marketer, then the agency or freelancer
Where they are, by kind only: Instagram, founder WhatsApp groups, D2C communities, LinkedIn, newsletters, peer groups, agency circles
brand-directions/book/content/h.js h-1 who-first
All five design partners are Indian brands
memory brew-live-stores
Tomorrow
Item
Version
Tag
A list of up to 20 names, each added by Param or Sai and Arvind with why
v1
New
A log of every contact: date, what we sent, what came back
v1
New
Outreach starts only after the name is picked and the press kit exists
v1
New, Proposed
How we do it
Proposed, until Param accepts:
Only a real person or outlet someone on the team has read, listened to or met goes on the list.
Each entry holds: name, outlet, what they cover, a recent piece of theirs we read, who on our team knows them, and the date added.
Kinds to look for, not names: founder and D2C newsletters, e-commerce and Shopify trade writers, marketing podcasts, AI tool reviewers, and the hosts of the founder communities the audiences already use.
