---
id: "17.4"
title: "Media list"
dept: pr-and-communications
status: needs-you
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brand-directions/book/content/h.js h-1 who-first; h-7 six-weeks"
  - "handbook content/marketing-and-growth/go-to-market.md; content/product-marketing/claims-we-can-make.md"
  - "memory brew-live-stores, brew-pricing-parked"
---

# Media list

## Answer

We have no media list: no source names a journalist, newsletter, podcast or outlet worth reaching, and none is invented here; this page sets how the list is built and kept, and waits for Param to name the first entries.

## Today

| Fact | Source |
|---|---|
| No journalist, newsletter, podcast or outlet appears in any source | [src: no source found in memory, brew origin/main or the old book] |
| No pitch or press contact has been made for the product | [src: handbook marketing-and-growth/go-to-market] |
| The audiences in order are the founder who is the marketing team, the in house marketer, then the agency or freelancer | [src: handbook marketing-and-growth/go-to-market] [src: brand-directions/book/content/h.js h-1 who-first] |
| Where they are, by kind only: Instagram, founder WhatsApp groups, D2C communities, LinkedIn, newsletters, peer groups, agency circles | [src: brand-directions/book/content/h.js h-1 who-first] |
| All five design partners are Indian brands | [src: memory brew-live-stores] |

## Tomorrow

| Item | Version | Tag |
|---|---|---|
| A list of up to 20 names, each added by Param or Sai and Arvind with why | v1 | New |
| A log of every contact: date, what we sent, what came back | v1 | New |
| Outreach starts only after the name is picked and the press kit exists | v1 | New, Proposed |

## How we do it

Proposed, until Param accepts:
1. Only a real person or outlet someone on the team has read, listened to or met goes on the list.
2. Each entry holds: name, outlet, what they cover, a recent piece of theirs we read, who on our team knows them, and the date added.
3. Kinds to look for, not names: founder and D2C newsletters, e-commerce and Shopify trade writers, marketing podcasts, AI tool reviewers, and the hosts of the founder communities the audiences already use.
4. Nobody is contacted until the [press kit](/pr-and-communications/press-kit) and [Claims we can make](/product-marketing/claims-we-can-make) are ready.
5. A founder writes each first note by hand; never a mail merge.
6. Remove anyone who asks, the same day.

## Numbers

| Metric | Definition | Where measured |
|---|---|---|
| Names on the list | Entries with all fields filled | This document, Proposed |
| Replies | Contacts that answered, over contacts made | Contact log, Proposed |
| Pieces | Published mentions | Contact log, Proposed |

## Open

1. **Who are the first five names?** Proposal: Param lists five people the team already reads or knows, India first, and this page records them with why.
2. **India first, or global?** Proposal: India first, since every partner is Indian; copy stays plain global English.
3. **Who owns outreach?** Proposal: Param, with one named backup from Sai or Arvind.
4. **When do we start?** Proposal: the week after the name is announced, with the press kit attached.