{
 "id": "17.4",
 "title": "Media list",
 "department": "PR and communications",
 "department_slug": "pr-and-communications",
 "direction": null,
 "branded": false,
 "status": "needs-you",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Journalists, newsletters and podcasts worth reaching",
 "urls": {
  "html": "https://handbook.joinsquareup.com/pr-and-communications/media-list",
  "markdown": "https://handbook.joinsquareup.com/pr-and-communications/media-list.md",
  "json": "https://handbook.joinsquareup.com/pr-and-communications/media-list.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "We have no media list, and we are not inventing one",
  "points": [
   {
    "icon": "warn",
    "text": "No journalist, newsletter, podcast or outlet appears in any source."
   },
   {
    "icon": "people",
    "text": "Only people the team has read, heard or met go on the list."
   },
   {
    "icon": "book",
    "text": "Each entry carries a recent piece we read and who on our team knows them."
   },
   {
    "icon": "flag",
    "text": "Outreach waits until the name is picked and the press kit exists."
   },
   {
    "icon": "heart",
    "text": "A founder writes each first note by hand, never a mail merge."
   }
  ],
  "stat": {
   "value": "20",
   "label": "names on the first list"
  },
  "decide": "Who are the first five names Param already reads or knows?",
  "mood": "waiting"
 },
 "sources": [
  "brand-directions/book/content/h.js h-1 who-first; h-7 six-weeks",
  "handbook content/marketing-and-growth/go-to-market.md; content/product-marketing/claims-we-can-make.md",
  "memory brew-live-stores, brew-pricing-parked"
 ],
 "open_questions": [
  "**Who are the first five names?** Proposal: Param lists five people the team already reads or knows, India first, and this page records them with why.",
  "**India first, or global?** Proposal: India first, since every partner is Indian; copy stays plain global English.",
  "**Who owns outreach?** Proposal: Param, with one named backup from Sai or Arvind.",
  "**When do we start?** Proposal: the week after the name is announced, with the press kit attached."
 ],
 "parts": {
  "Answer": "We have no media list: no source names a journalist, newsletter, podcast or outlet worth reaching, and none is invented here; this page sets how the list is built and kept, and waits for Param to name the first entries.",
  "Today": "| Fact | Source |\n|---|---|\n| No journalist, newsletter, podcast or outlet appears in any source | [src: no source found in memory, brew origin/main or the old book] |\n| No pitch or press contact has been made for the product | [src: handbook marketing-and-growth/go-to-market] |\n| The audiences in order are the founder who is the marketing team, the in house marketer, then the agency or freelancer | [src: handbook marketing-and-growth/go-to-market] [src: brand-directions/book/content/h.js h-1 who-first] |\n| Where they are, by kind only: Instagram, founder WhatsApp groups, D2C communities, LinkedIn, newsletters, peer groups, agency circles | [src: brand-directions/book/content/h.js h-1 who-first] |\n| All five design partners are Indian brands | [src: memory brew-live-stores] |",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| A list of up to 20 names, each added by Param or Sai and Arvind with why | v1 | New |\n| A log of every contact: date, what we sent, what came back | v1 | New |\n| Outreach starts only after the name is picked and the press kit exists | v1 | New, Proposed |",
  "How we do it": "Proposed, until Param accepts:\n1. Only a real person or outlet someone on the team has read, listened to or met goes on the list.\n2. Each entry holds: name, outlet, what they cover, a recent piece of theirs we read, who on our team knows them, and the date added.\n3. Kinds to look for, not names: founder and D2C newsletters, e-commerce and Shopify trade writers, marketing podcasts, AI tool reviewers, and the hosts of the founder communities the audiences already use.\n4. Nobody is contacted until the [press kit](/pr-and-communications/press-kit) and [Claims we can make](/product-marketing/claims-we-can-make) are ready.\n5. A founder writes each first note by hand; never a mail merge.\n6. Remove anyone who asks, the same day.",
  "Numbers": "| Metric | Definition | Where measured |\n|---|---|---|\n| Names on the list | Entries with all fields filled | This document, Proposed |\n| Replies | Contacts that answered, over contacts made | Contact log, Proposed |\n| Pieces | Published mentions | Contact log, Proposed |",
  "Open": "1. **Who are the first five names?** Proposal: Param lists five people the team already reads or knows, India first, and this page records them with why.\n2. **India first, or global?** Proposal: India first, since every partner is Indian; copy stays plain global English.\n3. **Who owns outreach?** Proposal: Param, with one named backup from Sai or Arvind.\n4. **When do we start?** Proposal: the week after the name is announced, with the press kit attached."
 }
}