Department 15
Product marketing
- 15.1PositioningWhat we are, for whom, against what, the one lineThis week's ideas, fetched: your store's marketing team in one feedNeeds youFive versions
- 15.2Messaging frameworkThe message house, then the message for each persona and each stageOne roof line, four pillars, and Fetch fetching the weekDraftFive versions
- 15.3Value proposition by personaThe promise, the proof and the payoff for each personaSeven people, one promise each, proof they open in their own readDraft
- 15.4Competitive intelligenceAgencies, tools, freelancers and AI tools on the same rows, plus a battlecard for eachWe compare jobs, not brands, because no named rival list exists yetDraft
- 15.5Launch tiers and playbooksWhat a tier one, two or three launch gets; the playbook for each version, v1 to v4Three launch tiers, one playbook per version, and no launch dateDraft
- 15.6Release notesWhat changed for brands, in their words, from the changelogTwo weeks of Brand Books, safer claims and sturdier jamsGenerated
- 15.7Sales enablement kitOne pager, pitch deck, demo story, the five-minute versionOne pager, five slides, a demo, and Fetch fetching the pitchDraftFive versions
- 15.8Objections and answersEvery objection heard, with the honest answerEvery objection we expect, answered honestly with the screen to showDraft
- 15.9Claims we can makeWhat we may promise, with proof for eachIf a claim is not on this page, nobody says itDraft
- 15.10Customer stories and proofPartner results we can share, with permissionNo partner has said yes in writing, so no stories yetNeeds you
- 15.11Pricing and packaging storyHow we explain the price and what is in each planFree in the preview now; later one plan plus a keep walletDraft
- 15.12Win and lossWhy brands say yes or no, from every conversationNo win or loss is recorded yet, so we start the recordNeeds you
- 15.13Product pages and explainersThe page and the short video for each part of the loopHome page, ask page and five explainers, with Fetch fetching the storyDraftFive versions
- 15.14How AI answers describe usWhat ChatGPT, Gemini and others say about us, and the fixNobody has asked ChatGPT, Gemini or friends about us yetDraft