{
 "id": "13.1",
 "title": "Pricing",
 "department": "Finance",
 "department_slug": "finance",
 "direction": null,
 "branded": false,
 "status": "needs-you",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "The parked plan: free read, 14-day trial, plans and credits",
 "urls": {
  "html": "https://handbook.joinsquareup.com/finance/pricing",
  "markdown": "https://handbook.joinsquareup.com/finance/pricing.md",
  "json": "https://handbook.joinsquareup.com/finance/pricing.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "Brew's price: a plan, a wallet, nothing until you keep a piece",
  "points": [
   {
    "icon": "money",
    "text": "Proposed v1 plan is $79 a month, with $12 going into the wallet."
   },
   {
    "icon": "check",
    "text": "A charge only lands when the brand keeps a piece, after 3 free redos."
   },
   {
    "icon": "clock",
    "text": "Free read first, then 14 days with no card and $5 in the wallet."
   },
   {
    "icon": "lock",
    "text": "Wallet money never expires, and it is not refundable or transferable."
   },
   {
    "icon": "flag",
    "text": "Still parked: nothing is quoted publicly and no billing is built."
   }
  ],
  "stat": {
   "value": "79",
   "label": "v1 plan a month, USD"
  },
  "decide": "Accept Plan plus Wallet plus Autopilot as the model, with v1 at $79 rather than $119?",
  "mood": "waiting"
 },
 "sources": [
  "brew working tree docs/pricing.md:1-51, untracked, not on origin/main",
  "brew origin/main a559de6: DUMMY.md:17, legal-pages.js:40, public/demo-picker.html:201",
  "brand-directions/book/content/i.js i-5 parked, learn-first; b.js b-9 parked",
  "handbook content/sales-and-partnerships/pricing-and-packaging.md, content/ai-and-models/cost-per-brand.md",
  "memory: brew-pricing-parked, sell-relief-not-discounts"
 ],
 "open_questions": [
  "**Accept Plan plus Wallet plus Autopilot as the model?** Proposal: yes, as written on 26 Oct, recorded in the decisions log once Sai agrees.",
  "**v1 at $79 or $119?** Proposal: $79 or ₹4,999, since v1 only drafts and hands off.",
  "**Autopilot as a percent or flat bands?** Proposal: 3% with the $149 minimum.",
  "**Wallet expiry.** Proposal: never expires, as written.",
  "**Partner price for life.** Proposal: yes, $79 or ₹4,999 for partners who sign the partner agreement.",
  "**Commit the spec.** It sits untracked in the brew working tree. Proposal: commit it to brew main marked as a proposal."
 ],
 "parts": {
  "Answer": "What Brew will charge: the 26 Oct proposal is one plan per brand, a money wallet for pieces the brand keeps and a v4 autopilot share of ad spend, after a free read and a 14 day trial; it is parked until Param and Sai agree, so the call and the open numbers wait on Param.",
  "Today": "### What is live\n\n| Fact | Source |\n|---|---|\n| No billing code exists | [src: brew working tree docs/pricing.md:3] |\n| The plan sheet's trial switches Pro on in the browser and is tagged Dummy | [src: brew/DUMMY.md:17] |\n| Brew is free during the preview | [src: brew/legal-pages.js:40] |\n| Do not quote prices publicly or build billing until Param says go | [src: memory brew-pricing-parked] |\n\n### The history\n\n| Date | Draft | Status | Source |\n|---|---|---|---|\n| 16 Oct | Free read, 14 day trial with 150 credits and 1 brief, then plans at ₹9,999, ₹24,999 and ₹74,999 or $199, $499 and $1,499 a month with 300, 1,000 and 4,000 credits | Replaced on 26 Oct | [src: brand-directions/book/content/i.js i-5 parked] [src: memory brew-pricing-parked] |\n| 26 Oct | Plan plus Wallet plus Autopilot, no credits, USD list and ₹ regional | Proposal, parked | [src: brew working tree docs/pricing.md:1-15] |\n\n### The 26 Oct proposal\n\n| Version | Plan a month | Into the wallet a month | Brain cost, estimate | Source |\n|---|---|---|---|---|\n| v1 drafts | $79, ₹4,999 | $12, ₹1,000 | about $15 | [src: brew working tree docs/pricing.md:20-23] |\n| v2 posts | $119, ₹7,999 | $18, ₹1,500 | about $20 | [src: brew working tree docs/pricing.md:20-23] |\n| v3 measures | $149, ₹9,999 | $25, ₹2,000 | about $30 | [src: brew working tree docs/pricing.md:20-23] |\n| v4 runs ads | $149, ₹9,999 plus 3% of ad spend, minimum $149 | $25, ₹2,000 | about $45 | [src: brew working tree docs/pricing.md:14] [src: brew working tree docs/pricing.md:20-23] |\n\n| Wallet result | Price | Source |\n|---|---|---|\n| Post ready image | $0.75, ₹49 | [src: brew working tree docs/pricing.md:28] |\n| Carousel, up to 5 slides | $2, ₹149 | [src: brew working tree docs/pricing.md:29] |\n| Ad ready video, 6 to 15 seconds | $4, ₹299 | [src: brew working tree docs/pricing.md:30] |\n| Voiceover | $0.75, ₹49 | [src: brew working tree docs/pricing.md:31] |\n| Full rewrite of all Plays | $6, ₹499 | [src: brew working tree docs/pricing.md:32] |\n| Sloosh final | quote on the button | [src: brew working tree docs/pricing.md:33] |\n| Fallback WhatsApp or email send | cost plus 10% | [src: brew working tree docs/pricing.md:34] |\n| Brief to our team | priced by our team, per brief, never in a plan | [src: brew working tree docs/pricing.md:35] |\n\n### The rules in the proposal\n\n- A charge happens only when the brand keeps a piece; 3 free redos; price on the button only from $0.60 or ₹50 [src: brew working tree docs/pricing.md:9-11]\n- Wallet money never expires; the wallet is closed, not transferable and not refundable [src: brew working tree docs/pricing.md:12]\n- Free read, then 14 days with no card and $5 or ₹500 in the wallet; after it the brand is read only and nothing is deleted [src: brew working tree docs/pricing.md:38]\n- Annual billing gets 2 months free; a new version keeps current prices for 12 months, then list with 30 days' notice [src: brew working tree docs/pricing.md:39-40]\n- Design partners free through the partnership with a $120 or ₹10,000 wallet, then $79 or ₹4,999 for life [src: brew working tree docs/pricing.md:41]\n- Referral $12 or ₹1,000 into both wallets; agencies $59 or ₹3,999 a brand at 5 or more brands [src: brew working tree docs/pricing.md:42-43]\n- Upsells sell relief, never a percent off [src: memory sell-relief-not-discounts]",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| Plan, wallet, free read and trial | v1 | New, once unparked |\n| The Dummy plan sheet | v1 | Goes |\n| Price per version | v2 to v4 | New, proposed |\n| Autopilot share of ad spend | v4 | New, proposed |\n| Outcome based pricing | v4 and later | New, internal only [src: brand-directions/BRIEF.md section 2] |",
  "How we do it": "1. While parked, say pricing comes after the design partnership; quote nothing.\n2. Measure a month of cost per brand on three partners before fixing the plan price.\n3. A price shows only on the confirm step before a paid make.\n4. When agreed, commit `docs/pricing.md` to brew main and update this page, [pricing and packaging](/sales-and-partnerships/pricing-and-packaging) and [business model](/company-and-strategy/business-model) the same day.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Plan margin | Plan price less measured brain cost, per brand a month | Spend files and AI tags | Proposed |\n| Wallet margin | Wallet price less our cost, per result | Wallet ledger, not built | Proposed |\n| Trial to paid | Trials that pay after 14 days, over all trials | Billing, not built | Proposed |",
  "Open": "1. **Accept Plan plus Wallet plus Autopilot as the model?** Proposal: yes, as written on 26 Oct, recorded in the decisions log once Sai agrees.\n2. **v1 at $79 or $119?** Proposal: $79 or ₹4,999, since v1 only drafts and hands off.\n3. **Autopilot as a percent or flat bands?** Proposal: 3% with the $149 minimum.\n4. **Wallet expiry.** Proposal: never expires, as written.\n5. **Partner price for life.** Proposal: yes, $79 or ₹4,999 for partners who sign the partner agreement.\n6. **Commit the spec.** It sits untracked in the brew working tree. Proposal: commit it to brew main marked as a proposal."
 }
}