---
id: "13.1"
title: "Pricing"
dept: finance
status: needs-you
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brew working tree docs/pricing.md:1-51, untracked, not on origin/main"
  - "brew origin/main a559de6: DUMMY.md:17, legal-pages.js:40, public/demo-picker.html:201"
  - "brand-directions/book/content/i.js i-5 parked, learn-first; b.js b-9 parked"
  - "handbook content/sales-and-partnerships/pricing-and-packaging.md, content/ai-and-models/cost-per-brand.md"
  - "memory: brew-pricing-parked, sell-relief-not-discounts"
---

# Pricing

## Answer

What Brew will charge: the 26 Oct proposal is one plan per brand, a money wallet for pieces the brand keeps and a v4 autopilot share of ad spend, after a free read and a 14 day trial; it is parked until Param and Sai agree, so the call and the open numbers wait on Param.

## Today

### What is live

| Fact | Source |
|---|---|
| No billing code exists | [src: brew working tree docs/pricing.md:3] |
| The plan sheet's trial switches Pro on in the browser and is tagged Dummy | [src: brew/DUMMY.md:17] |
| Brew is free during the preview | [src: brew/legal-pages.js:40] |
| Do not quote prices publicly or build billing until Param says go | [src: memory brew-pricing-parked] |

### The history

| Date | Draft | Status | Source |
|---|---|---|---|
| 16 Oct | Free read, 14 day trial with 150 credits and 1 brief, then plans at ₹9,999, ₹24,999 and ₹74,999 or $199, $499 and $1,499 a month with 300, 1,000 and 4,000 credits | Replaced on 26 Oct | [src: brand-directions/book/content/i.js i-5 parked] [src: memory brew-pricing-parked] |
| 26 Oct | Plan plus Wallet plus Autopilot, no credits, USD list and ₹ regional | Proposal, parked | [src: brew working tree docs/pricing.md:1-15] |

### The 26 Oct proposal

| Version | Plan a month | Into the wallet a month | Brain cost, estimate | Source |
|---|---|---|---|---|
| v1 drafts | $79, ₹4,999 | $12, ₹1,000 | about $15 | [src: brew working tree docs/pricing.md:20-23] |
| v2 posts | $119, ₹7,999 | $18, ₹1,500 | about $20 | [src: brew working tree docs/pricing.md:20-23] |
| v3 measures | $149, ₹9,999 | $25, ₹2,000 | about $30 | [src: brew working tree docs/pricing.md:20-23] |
| v4 runs ads | $149, ₹9,999 plus 3% of ad spend, minimum $149 | $25, ₹2,000 | about $45 | [src: brew working tree docs/pricing.md:14] [src: brew working tree docs/pricing.md:20-23] |

| Wallet result | Price | Source |
|---|---|---|
| Post ready image | $0.75, ₹49 | [src: brew working tree docs/pricing.md:28] |
| Carousel, up to 5 slides | $2, ₹149 | [src: brew working tree docs/pricing.md:29] |
| Ad ready video, 6 to 15 seconds | $4, ₹299 | [src: brew working tree docs/pricing.md:30] |
| Voiceover | $0.75, ₹49 | [src: brew working tree docs/pricing.md:31] |
| Full rewrite of all Plays | $6, ₹499 | [src: brew working tree docs/pricing.md:32] |
| Sloosh final | quote on the button | [src: brew working tree docs/pricing.md:33] |
| Fallback WhatsApp or email send | cost plus 10% | [src: brew working tree docs/pricing.md:34] |
| Brief to our team | priced by our team, per brief, never in a plan | [src: brew working tree docs/pricing.md:35] |

### The rules in the proposal

- A charge happens only when the brand keeps a piece; 3 free redos; price on the button only from $0.60 or ₹50 [src: brew working tree docs/pricing.md:9-11]
- Wallet money never expires; the wallet is closed, not transferable and not refundable [src: brew working tree docs/pricing.md:12]
- Free read, then 14 days with no card and $5 or ₹500 in the wallet; after it the brand is read only and nothing is deleted [src: brew working tree docs/pricing.md:38]
- Annual billing gets 2 months free; a new version keeps current prices for 12 months, then list with 30 days' notice [src: brew working tree docs/pricing.md:39-40]
- Design partners free through the partnership with a $120 or ₹10,000 wallet, then $79 or ₹4,999 for life [src: brew working tree docs/pricing.md:41]
- Referral $12 or ₹1,000 into both wallets; agencies $59 or ₹3,999 a brand at 5 or more brands [src: brew working tree docs/pricing.md:42-43]
- Upsells sell relief, never a percent off [src: memory sell-relief-not-discounts]

## Tomorrow

| Item | Version | Tag |
|---|---|---|
| Plan, wallet, free read and trial | v1 | New, once unparked |
| The Dummy plan sheet | v1 | Goes |
| Price per version | v2 to v4 | New, proposed |
| Autopilot share of ad spend | v4 | New, proposed |
| Outcome based pricing | v4 and later | New, internal only [src: brand-directions/BRIEF.md section 2] |

## How we do it

1. While parked, say pricing comes after the design partnership; quote nothing.
2. Measure a month of cost per brand on three partners before fixing the plan price.
3. A price shows only on the confirm step before a paid make.
4. When agreed, commit `docs/pricing.md` to brew main and update this page, [pricing and packaging](/sales-and-partnerships/pricing-and-packaging) and [business model](/company-and-strategy/business-model) the same day.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Plan margin | Plan price less measured brain cost, per brand a month | Spend files and AI tags | Proposed |
| Wallet margin | Wallet price less our cost, per result | Wallet ledger, not built | Proposed |
| Trial to paid | Trials that pay after 14 days, over all trials | Billing, not built | Proposed |

## Open

1. **Accept Plan plus Wallet plus Autopilot as the model?** Proposal: yes, as written on 26 Oct, recorded in the decisions log once Sai agrees.
2. **v1 at $79 or $119?** Proposal: $79 or ₹4,999, since v1 only drafts and hands off.
3. **Autopilot as a percent or flat bands?** Proposal: 3% with the $149 minimum.
4. **Wallet expiry.** Proposal: never expires, as written.
5. **Partner price for life.** Proposal: yes, $79 or ₹4,999 for partners who sign the partner agreement.
6. **Commit the spec.** It sits untracked in the brew working tree. Proposal: commit it to brew main marked as a proposal.