{
 "id": "2.18",
 "title": "Product metrics",
 "department": "Product",
 "department_slug": "product",
 "direction": null,
 "branded": false,
 "status": "needs-you",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Activation, first win, weekly use, hand-offs, defined",
 "urls": {
  "html": "https://handbook.joinsquareup.com/product/product-metrics",
  "markdown": "https://handbook.joinsquareup.com/product/product-metrics.md",
  "json": "https://handbook.joinsquareup.com/product/product-metrics.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "North star: weekly hand off stores, and nothing is counted yet",
  "points": [
   {
    "icon": "flag",
    "text": "North star: stores that hand off at least one pick a week."
   },
   {
    "icon": "chart",
    "text": "Five goals sit under it: activation, return, taste, making and trust."
   },
   {
    "icon": "warn",
    "text": "No usage analytics exist on cards, jams or shares today."
   },
   {
    "icon": "gear",
    "text": "Proposed: our own event table in Postgres, with no third party trackers."
   },
   {
    "icon": "clock",
    "text": "Targets wait for four weeks of partner data."
   }
  ],
  "stat": {
   "value": "5",
   "label": "goals under the north star"
  },
  "decide": "Who builds the decision log, and when? Proposal: engineering, as v1 groundwork.",
  "mood": "waiting"
 },
 "sources": [
  "brand-directions/book/content/b.js b-10 north-star, first-win, goals; j.js j-1 what-we-count, onboarding-funnel, events",
  "brew origin/main b91e364: docs/handover/product/07-open-questions-and-next-steps.md:35-36, brief-status.js:8",
  "brand-directions/BRIEF.md section 3.5",
  "memory: brew-access-rules, brew-prod-backend, brew-apify-watch"
 ],
 "open_questions": [
  "**Is the north star right?** Proposal: yes, weekly hand-off stores.",
  "**Who builds the decision log, and when?** Proposal: engineering, as v1 groundwork before the redesign.",
  "**Targets.** Proposal: none until four weeks of partner data.",
  "**Analytics tool.** Proposal: our own event table in Postgres, no third party trackers."
 ],
 "parts": {
  "Answer": "The north star is stores that hand off at least one pick a week, with activation, return, taste, making and trust under it; none is counted yet, and targets wait for a baseline.",
  "Today": "| What exists | Can count | Source |\n|---|---|---|\n| No usage analytics | Nothing on cards, jams or shares | [src: docs/handover/product/07-open-questions-and-next-steps.md:36] |\n| Visitors log since 23 Oct | Which emails open which brand | [src: memory brew-access-rules] |\n| Sessions and access log table on production | Sign ins | [src: memory brew-prod-backend] |\n| Brief status | Briefs sent to our team and their state | [src: brief-status.js:8] |\n| Source health | treg and Apify calls per source | [src: memory brew-apify-watch] |",
  "Tomorrow": "| Metric | Version | Tag | Definition |\n|---|---|---|---|\n| North star: weekly hand-off stores | v1 | New | Stores where anyone hands off a pick in a Monday to Sunday week, brand time |\n| Activation | v1 | New | First heart, make and hand-off in the first session |\n| Return | v1 | New | Share of stores that open Today the week after the Monday drop |\n| Taste | v1 | New | Share of picks with a heart or Not for me |\n| Making | v1 | New | Share of hearted picks with a version made |\n| Trust | v1 | New | Share of to confirm facts corrected |\n| Approved posts | v2 | New | Share of hand-offs that become a scheduled post |\n| Measured share | v3 | New | Share of shipped picks with a How it went result |\n| Rules kept | v4 | New | Share of ad runs inside the rules with no undo |\n\nSource for all: [src: brand-directions/book/content/b.js b-10 goals].",
  "How we do it": "1. Build the decision log: one event per act, with brand, person, week, pick and area.\n2. Events: read started and finished, heart, Not for me, Later, Make it opened, paid make confirmed, new version, handed off with who, brief status moved, notification sent and opened [src: brand-directions/book/content/j.js j-1 events].\n3. Count demo visits apart; never log what a store's customer does.\n4. These numbers never show in the product.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Weekly hand-off stores | As above | Decision log | Proposed |\n| First win minutes | Minutes from paste to first hand-off | Decision log | Proposed |\n| Funnel steps | Pasted, signed in, read finished, first heart, first make, first hand-off, second Monday | Decision log | Proposed |",
  "Open": "1. **Is the north star right?** Proposal: yes, weekly hand-off stores.\n2. **Who builds the decision log, and when?** Proposal: engineering, as v1 groundwork before the redesign.\n3. **Targets.** Proposal: none until four weeks of partner data.\n4. **Analytics tool.** Proposal: our own event table in Postgres, no third party trackers."
 }
}