---
id: "2.18"
title: "Product metrics"
dept: product
status: needs-you
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brand-directions/book/content/b.js b-10 north-star, first-win, goals; j.js j-1 what-we-count, onboarding-funnel, events"
  - "brew origin/main b91e364: docs/handover/product/07-open-questions-and-next-steps.md:35-36, brief-status.js:8"
  - "brand-directions/BRIEF.md section 3.5"
  - "memory: brew-access-rules, brew-prod-backend, brew-apify-watch"
---

# Product metrics

## Answer

The north star is stores that hand off at least one pick a week, with activation, return, taste, making and trust under it; none is counted yet, and targets wait for a baseline.

## Today

| What exists | Can count | Source |
|---|---|---|
| No usage analytics | Nothing on cards, jams or shares | [src: docs/handover/product/07-open-questions-and-next-steps.md:36] |
| Visitors log since 23 Oct | Which emails open which brand | [src: memory brew-access-rules] |
| Sessions and access log table on production | Sign ins | [src: memory brew-prod-backend] |
| Brief status | Briefs sent to our team and their state | [src: brief-status.js:8] |
| Source health | treg and Apify calls per source | [src: memory brew-apify-watch] |

## Tomorrow

| Metric | Version | Tag | Definition |
|---|---|---|---|
| North star: weekly hand-off stores | v1 | New | Stores where anyone hands off a pick in a Monday to Sunday week, brand time |
| Activation | v1 | New | First heart, make and hand-off in the first session |
| Return | v1 | New | Share of stores that open Today the week after the Monday drop |
| Taste | v1 | New | Share of picks with a heart or Not for me |
| Making | v1 | New | Share of hearted picks with a version made |
| Trust | v1 | New | Share of to confirm facts corrected |
| Approved posts | v2 | New | Share of hand-offs that become a scheduled post |
| Measured share | v3 | New | Share of shipped picks with a How it went result |
| Rules kept | v4 | New | Share of ad runs inside the rules with no undo |

Source for all: [src: brand-directions/book/content/b.js b-10 goals].

## How we do it

1. Build the decision log: one event per act, with brand, person, week, pick and area.
2. Events: read started and finished, heart, Not for me, Later, Make it opened, paid make confirmed, new version, handed off with who, brief status moved, notification sent and opened [src: brand-directions/book/content/j.js j-1 events].
3. Count demo visits apart; never log what a store's customer does.
4. These numbers never show in the product.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Weekly hand-off stores | As above | Decision log | Proposed |
| First win minutes | Minutes from paste to first hand-off | Decision log | Proposed |
| Funnel steps | Pasted, signed in, read finished, first heart, first make, first hand-off, second Monday | Decision log | Proposed |

## Open

1. **Is the north star right?** Proposal: yes, weekly hand-off stores.
2. **Who builds the decision log, and when?** Proposal: engineering, as v1 groundwork before the redesign.
3. **Targets.** Proposal: none until four weeks of partner data.
4. **Analytics tool.** Proposal: our own event table in Postgres, no third party trackers.