FetchBuzzScoopOchoSeeti
Snapshots

Scoop dishes on Instagram, founders talk on LinkedIn, one ask per post

Waiting on you
  • Instagram is Scoop, written by a person; LinkedIn is founders as themselves.
  • No account exists yet; the handle waits on the product name.
  • The first nine posts include three reels, each sample post labelled Sample.
  • Tagline: Everything everyone says about your store. On LinkedIn Scoop keeps its gossip to itself.
  • Partner work is posted only with written permission, never before week four.
12 of 32AI answers named one brand
Your call

What is the handle, and which founders post on LinkedIn from week one?

Marketing and growth · 10.6 · Scoop

Social, Scoop

DraftLast checked Mon Oct 26Owner Param

Answer

Scoop speaks on Instagram, founders speak as themselves on LinkedIn, people speak in WhatsApp and email, and every post ends on one ask, a capped read; no account exists yet, so this is the plan for the day the direction and name are picked.

Today

Fact Source
No social account for the product exists on any channel no source found in memory or brew origin/main
The handle waits on the product name; a wordmark slot stands in brand-directions/docs2/data/dirs.json raccoon
The team who would post as themselves is Param, Sai and Arvind handbook/AGENTS.md
Scoop's tagline: Everything everyone says about your store. brand-directions/docs2/data/dirs.json raccoon
Scoop's edge: Gossipy and delighted by drama, never mean. For the read, it looks at public pages only and says so; anything you connect is read only. Never names a rival. brand-directions/docs2/data/dirs.json raccoon

Tomorrow

Channels

Channel Who speaks What goes there Version Tag
Instagram Scoop, written by a person The weekly formats, reels, stories v1 New
LinkedIn A founder, as themselves; Scoop as a picture at most One idea per post, ending on the capped read v1 New
WhatsApp and email A person Partner notes, replies to asks v1 New

Scoop on LinkedIn: On LinkedIn I am a picture. I keep my gossip to myself.

Voice

  • Talk to you about your store. Scoop talks about itself for four words at most.
  • One idea per line, two sentences at most. Shorter as the relationship grows.
  • Say what the read looks at whenever reading happens: public pages, and read only connections if any.
  • Describe rivals by patterns across what runs in a category. No names or logos.
  • Delight in ideas. Never mock a customer or a reviewer.
  • A person, never Scoop, handles money, privacy, apologies and anyone upset.

The profile

Part Scoop
Handle The product name, once chosen; the wordmark slot until then
Bio Everything everyone says about your store. A nosy raccoon reads your public pages and comes back with this week's ideas. Design partner reads open. Link below.
Link The ask for a read page, nothing else
Grid A diagonal of three colours: tangerine for Scoop moments, paper for clippings, ink for reels. The diagonal repeats every nine posts. Pinned: Meet Scoop, what a read finds, how to get a read.

The first nine posts

# Post On the image
1 Reel, meet Scoop Hi. I read everything people say about your store.
2 Overheard Sample. Overheard in 41 reviews: smells like the first rain.
3 Case board Five pins, five picks for a sample candle store.
4 Psst Psst. Your best product photo is in your reviews.
5 The redacted Slide one barred, slide two: the quiet favourite.
6 Reel, the rummage The rummage, sped up. The read steps tick by.
7 I asked the chatbots Named once in a sample category answer.
8 Spotted Four ads in the category open on rain sounds.
9 Offer Want me to read yours?

Every sample post carries Sample on the image and in the caption. Version v1, tag New.

Reel one, the read

Time On screen Words
0 to 3 s Clippings rustle, Scoop pops out Monday. Reading reviews.
3 to 9 s Tally marks run off the notepad onto the tail Thirty nine. Forty. Forty one.
9 to 14 s Cut to the product page 41 reviews say it smells like the first rain. The page never says rain.
14 to 18 s Scoop gasps, two note gasp No text
18 to 25 s A folded note reaches a real hand You pick. Your freelancer ships.
25 to 30 s All 41 crossed out, pencil down Want Scoop to read your store?

Reel two, the redacted: a single bar, review clippings, the bar peels off, a draft carousel in Make it. Reel three, all dished out: two notes passed, Nothing gets posted by me, Back Monday. Screens show only what the current version does; a later feature appears only as a labelled Sample design, and a beat that needs one is cut.

LinkedIn, founders as themselves

# Post Version Tag
1 What a founder's Monday looks like v1 New
2 Why our tool does not post for you, yet v1 New
3 We cap reads, here is why v1 New
4 What a good brief looks like v1 New
5 Do AI answers name small brands, with the 12 of 32 example from one brand's read v1 New
6 Why our mascot is a raccoon: it goes through everything, and it says every time what the read looks at v1 New
7 Posting with your OK, once it ships v2 New

Replies

Comment Reply Who
A fan Same. Except I also take notes, in tangerine. Scoop
A critic Fair worry. Ours start from your own reviews and pages, with the source on every idea. If one feels generic, tell us which and we will show you where it came from. A person, never Scoop
A troll The read looks at public pages, the kind anyone can open. Happy to show you exactly what it read for any store. A person, once, then we stop

Answer the question asked, then stop. Never argue about results.

Never say

  • I posted it for you.
  • Your sales went up this week.
  • I looked through your inbox.
  • Your rival, named, is losing customers.
  • This reviewer clearly has no taste.
  • You missed another week.
  • Only two hours left to claim this.
  • Trust me, this will sell.
  • I am watching your store.
  • Psst, upgrade for more.

How we do it

  1. Write each post from its format template; Scoop gets one joke per line at most.
  2. Pass the truth check and the craft check in the no-budget playbook.
  3. Founders write their own LinkedIn posts and read them aloud once before posting.
  4. Reply to every comment on Friday. Money, privacy and anything upset goes to a person.
  5. Real stores appear only with their written OK.

Numbers

Metric Definition Where measured Status
Asks from social Read asks that came by DM, comment or bio link, per week The asks list Proposed
Saves and shares Per post, noted, never targeted Instagram insights Proposed
Followers Noted, never targeted Instagram insights Proposed

Open

  1. What is the handle? Proposal: the product name, picked with the domain in naming.
  2. Which founder accounts post on LinkedIn? Proposal: Param from week one; Sai and Arvind one post a month each.
  3. When does the first post go up? Proposal: the week the direction and name are picked, starting with post one.
  4. Do we post partner work? Proposal: only with written permission, never before week four of a partnership.
Sources
  • brand-directions/raccoon/marketing.html m1, m4, m5, m6
  • brand-directions/raccoon/comms.html k18 social replies
  • brand-directions/book/content/h.js h-5 first-nine, reels, linkedin
  • brand-directions/docs2/data/dirs.json raccoon
  • handbook/AGENTS.md

Source file content/marketing-and-growth/social.raccoon.md · For agents: Markdown · JSON