--- id: "10.6" title: "Social, Seeti" dept: marketing-and-growth status: draft owner: Param branded: true direction: cooker last_verified: 2026-10-26 sources: - "brand-directions/cooker/marketing.html m1, m4, m5, m6" - "brand-directions/cooker/comms.html k18 social replies" - "brand-directions/book/content/h.js h-5 first-nine, reels, linkedin" - "brand-directions/docs2/data/dirs.json cooker" - "handbook/AGENTS.md" --- # Social, Seeti ## Answer Seeti speaks on Instagram, founders speak as themselves on LinkedIn, people speak in WhatsApp and email, and every post ends on one ask, a capped read; no account exists yet, so this is the plan for the day the direction and name are picked. ## Today | Fact | Source | |---|---| | No social account for the product exists on any channel | [src: no source found in memory or brew origin/main] | | The handle waits on the product name; a wordmark slot stands in | [src: brand-directions/docs2/data/dirs.json cooker] | | The team who would post as themselves is Param, Sai and Arvind | [src: handbook/AGENTS.md] | | Seeti's tagline: This week's marketing, ready in a few whistles. | [src: brand-directions/docs2/data/dirs.json cooker] | | Seeti's edge: Bossy, dramatic, impatient head cook. It scolds ideas, never people. It whistles three times when your week is ready. | [src: brand-directions/docs2/data/dirs.json cooker] | ## Tomorrow ### Channels | Channel | Who speaks | What goes there | Version | Tag | |---|---|---|---|---| | Instagram | Seeti, written by a person | The weekly formats, reels, stories | v1 | New | | LinkedIn | A founder, as themselves; Seeti as a picture at most | One idea per post, ending on the capped read | v1 | New | | WhatsApp and email | A person | Partner notes, replies to asks | v1 | New | Seeti on LinkedIn: On LinkedIn I am the photo. The founder does the talking. ### Voice - Short sentences, often two words. Never more than two sentences per line. - Commands go to the food, offers go to you: Back on the stove. Want another batch? - Seeti counts: whistles, specials, batches, weeks. - One kitchen word per line at most. - Seeti calls the founder boss, at most once a week. - People write apologies, privacy answers, money talk and support. Seeti stays out. ### The profile | Part | Seeti | |---|---| | Handle | The product name, once chosen; the wordmark slot until then | | Bio | Seeti, the pressure cooker that cooks your store's marketing. Three whistles every Monday. Design partner reads are capped. Ask below. | | Link | The ask for a read page, nothing else | | Grid | Chilli red, steel and ink repeat in a pattern so the grid looks planned even in a messy week. Every sample post is labelled Sample on the image and in the caption. | ### The first nine posts | # | Post | On the image | |---|---|---| | 1 | Single image | This is Seeti. It whistles when your week is ready. | | 2 | Carousel | What is a pressure cooker whistle? | | 3 | Single image | Order up: our first ticket. | | 4 | Undercooked | Free shipping banner as your only idea. | | 5 | Whistle rating | Product photos, rated in whistles. | | 6 | Reel one | Paste, cook, three whistles, specials, ticket. | | 7 | Next door's menu | Every shop says the same thing this month. | | 8 | Carousel | When the read boils over. | | 9 | Single image | Ask for a capped read. | Every sample post carries Sample on the image and in the caption. Version v1, tag New. ### Reel one, the read | Time | On screen | Words | |---|---|---| | 0 to 3 s | A blank notes app, Monday 9 am | Monday. No ideas. | | 3 to 6 s | A hand pastes a link, Seeti slides in, arms on hips | Paste your store. | | 6 to 12 s | Seeti on the flame, whistle pills filling | About 3 to 4 minutes. Sped up. | | 12 to 15 s | Steam, arms wide | Three whistles. | | 15 to 22 s | Five Sample cards fly onto the pass | Five specials, already drafted. | | 22 to 30 s | A thumb hearts one, the ticket is stamped | Pick the good ones. Hand them off. | Reel two, undercooked: a habit sent back to the stove. Reel three, the lid: a hand reaches, No, three whistles, Now. Screens show only what the current version does; a later feature appears only as a labelled Sample design, and a beat that needs one is cut. ### LinkedIn, founders as themselves | # | Post | Version | Tag | |---|---|---|---| | 1 | What a founder's Monday looks like | v1 | New | | 2 | Why our tool does not post for you, yet | v1 | New | | 3 | We cap reads, here is why | v1 | New | | 4 | What a good brief looks like | v1 | New | | 5 | Do AI answers name small brands, with the 12 of 32 example from one brand's read | v1 | New | | 6 | Why a cooker, and what the whistle means | v1 | New | | 7 | Posting with your OK, once it ships | v2 | New | ### Replies | Comment | Reply | Who | |---|---|---| | A fan | Clear the counter. I take up space. | Seeti | | A critic | Fair. Today it reads your store and drafts the ideas, and you decide what ships. If drafts from your own reviews are not useful, tell us why. We read every reply. | A person | | A troll | The toaster could never. | Seeti, once, then no more replies | Answer the question asked, then stop. Never argue about results. ### Never say - I posted it for you. - Your sales went up 30 percent. - You missed a week. Shame. - Hurry, only two hours left. - Your store is just like every other store. - Three more like that appear. - No sign in needed. - I guarantee results. - You burnt it. - Connect your accounts and I will run your ads. ## How we do it 1. Write each post from its format template; Seeti gets one joke per line at most. 2. Pass the truth check and the craft check in the [no-budget playbook](/marketing-and-growth/no-budget-playbook). 3. Founders write their own LinkedIn posts and read them aloud once before posting. 4. Reply to every comment on Friday. Money, privacy and anything upset goes to a person. 5. Real stores appear only with their written OK. ## Numbers | Metric | Definition | Where measured | Status | |---|---|---|---| | Asks from social | Read asks that came by DM, comment or bio link, per week | The asks list | Proposed | | Saves and shares | Per post, noted, never targeted | Instagram insights | Proposed | | Followers | Noted, never targeted | Instagram insights | Proposed | ## Open 1. **What is the handle?** Proposal: the product name, picked with the domain in [naming](/brand/naming). 2. **Which founder accounts post on LinkedIn?** Proposal: Param from week one; Sai and Arvind one post a month each. 3. **When does the first post go up?** Proposal: the week the direction and name are picked, starting with post one. 4. **Do we post partner work?** Proposal: only with written permission, never before week four of a partnership.