Answer
The content engine is four pillars, a fixed set of Scoop's formats refilled every week from templates, and about four hours of work, with our own product drafting the examples; none of it runs yet because the direction and the name are not picked.
Today
| Fact | Source |
|---|---|
| No post, account or content calendar for the product exists | no source found in memory or brew origin/main |
| Scoop's kit: ten poses, eight expressions, the modes sheet and four scenes in raccoon/art | brand-directions/raccoon folders, file counts 26 Oct |
| Scoop's sound: 22 recorded files in raccoon/snd: the tagline, moment lines, five cues and the sonic logo | brand-directions/raccoon folders, file counts 26 Oct |
| Sample photos of the sample candle store, used as photos only | brand-directions/_shared/sample/img |
| Our own product reads a store and drafts; a studio make costs money and shows its price first | handbook content/ai-and-models/cost-per-brand.md |
| No paid image or video generation while building, and never through treg | memory no-spend-while-building memory treg-usage-rules |
| The allowed figures and their exact words | brand-directions/BRIEF.md:92-97 |
| The direction is not picked, so this plan is one of five | handbook/AGENTS.md |
Tomorrow
The four pillars
| Pillar | What every post proves | Proof we can show | Version | Tag |
|---|---|---|---|---|
| Already drafted | Most picks arrive with a first draft | Make it keeps every version | v1 | New |
| From your own store | Every card says where it came from | The read steps and a source on every card | v1 | New |
| You decide | Nothing goes out on its own | Need your yes, and nothing posts from the product | v1 | New |
| Easy to hand off | A numbered brief and a read only link | The brief page | v1 | New |
The floor under all four: sources on every number, unsure numbers say confirm.
Scoop's weekly story
Every week has the same shape and Scoop narrates it. Monday, the drop: Psst, five fresh picks. Then pick, make and hand off. Friday: All dished out, back Monday. The running joke is the tally: Scoop counts what customers keep saying, up to forty one, and only crosses the tally out when a person ships the thing it found.
Scoop's formats
| Format | When | The frame | On the image |
|---|---|---|---|
| Overheard | Weekly, Wednesday | Clipping template, pose 3, 4:5, 10 minutes; count and source on the image | Overheard in 41 reviews: the Monsoon candle smells like the first rain. Your product page never says it |
| The redacted | Every other week | Two slides with a black bar, 4:5 carousel, 15 minutes; the reveal is on slide two | The Jasmine night. Never posted about |
| Spotted | Every other week | Modes sheet with binoculars, 4:5, 10 minutes; no rival name, logo or screenshot | Four candle ads in this category open on rain sounds this month. I will not say whose |
| I asked the chatbots | Weekly, Thursday | Modes sheet with the tin can phone, 4:5, 15 minutes; say which question was asked | Best rain scented candle? Named once |
| Case board | Every other week | Pose 8 and the sample photos, 4:5 carousel, 20 minutes; five pins, five picks, one string | One week of marketing, read first |
| Psst | Weekly | Tangerine whisper, pose 1, 1:1, 5 minutes; under 15 words | Psst. Your best product photo is already in your reviews. Ask before you use it |
| All dished out | Every Friday | Pose 9, 9:16 reel, 15 minutes; ends on Back Monday | That is all the gossip for this week. Back Monday |
Every format runs on the sample candle store with a Sample label on the image and in the caption, unless a partner gives written permission. Version v1, tag New.
Cadence and making
| When | Time | Job |
|---|---|---|
| Monday | 20 minutes | The Monday dish: one finding from a sample store |
| Wednesday | 10 to 15 minutes | A clipping carousel: Overheard or The redacted |
| Thursday | 15 minutes | I asked the chatbots, and one founder post on LinkedIn |
| Friday | 15 minutes | All dished out, the sleepy reel |
Three templates are the one thing to build: clipping, whisper and case board, in any free design tool. The product SVG covers any frame that needs motion.
Made with our own product
| Item | Version | Tag |
|---|---|---|
| A sample read gives the week's finding; Make it gives the draft; the brief is the checklist | v1 | New |
| Product screens show only what the current version does; anything later is a labelled Sample design | v1 | New |
| Our own posts go out through posting with our yes, once posting ships | v2 | New |
| Our posts show how they went, once results ship | v3 | New |
Scoop, on the format rule: Same gossip column. New gossip.
How we do it
- Monday: open the sample read, pick one finding, fill the Monday template.
- Make the draft in Make it from free drafts only. Ask Param before any paid make.
- Write the line on the image: one line, under 15 words. Set it in Gloock, never inside generated art.
- Run the truth check: no claim that the product posts, sends, schedules or measures; Sample on every sample frame; only allowed figures.
- Run the craft check: Scoop's face and one prop fill the first frame; zoom every image for stray letters.
- Run the writing checker:
cd /Users/param/Documents/ChatGPT/brand-directions && node _tools/check.mjs - Log the post in the campaign log.
Numbers
| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Posts a week | Posts that passed both checks and went out | The campaign log | Proposed |
| Hours a week | Time spent making them | The Friday note | Proposed |
| Asks per format | Read asks that name a post, by format, over two weeks | The asks list | Proposed |
Open
- Which store do our sample drafts come from? Proposal: build the sample candle store as a test brand, labelled Sample, so no partner shows without permission.
- Which format retires first if time is short? Proposal: keep the Monday and Friday formats always; drop the monthly ones first.
- Who makes the posts? Proposal: the hours in the no-budget playbook, with one owner per weekday.