Answer
The content engine is four pillars, a fixed set of Ocho's formats refilled every week from templates, and about four hours of work, with our own product drafting the examples; none of it runs yet because the direction and the name are not picked.
Today
| Fact | Source |
|---|---|
| No post, account or content calendar for the product exists | no source found in memory or brew origin/main |
| Ocho's kit: 36 traced vector pieces, including ten poses, a celebration and two growth poses, in octopus/img/v | brand-directions/octopus folders, file counts 26 Oct |
| Ocho's sound: 17 recorded files in octopus/snd: eight lines, five cues, the sonic logo and three voice tries | brand-directions/octopus folders, file counts 26 Oct |
| Sample photos of the sample candle store, used as photos only | brand-directions/_shared/sample/img |
| Our own product reads a store and drafts; a studio make costs money and shows its price first | handbook content/ai-and-models/cost-per-brand.md |
| No paid image or video generation while building, and never through treg | memory no-spend-while-building memory treg-usage-rules |
| The allowed figures and their exact words | brand-directions/BRIEF.md:92-97 |
| The direction is not picked, so this plan is one of five | handbook/AGENTS.md |
Tomorrow
The four pillars
| Pillar | What every post proves | Proof we can show | Version | Tag |
|---|---|---|---|---|
| Already drafted | Most picks arrive with a first draft | Make it keeps every version | v1 | New |
| From your own store | Every card says where it came from | The read steps and a source on every card | v1 | New |
| You decide | Nothing goes out on its own | Need your yes, and nothing posts from the product | v1 | New |
| Easy to hand off | A numbered brief and a read only link | The brief page | v1 | New |
The floor under all four: sources on every number, unsure numbers say confirm.
Ocho's weekly story
Monday the arms are full and Ocho swears it is on one coffee. Wednesday it ties itself in a knot and the founder untangles it by making and handing off. Friday every arm is free and Ocho floats in the mug. The coffee count is the running joke, and it pays off every Friday.
Ocho's formats
| Format | When | The frame | On the image |
|---|---|---|---|
| Arms full Monday | Weekly, Monday | Carousel: Ocho holding everything, then one arm per idea for the candle store | Text: Arms full |
| Arms free Friday | Weekly, Friday | Ocho floating, mug on belly | Text: Arms free. If you handed off one thing this week, that counts |
| I said yes to | Every other week | Text post in Ocho's voice | Text: This week I said yes to everything. Delivered: drafts of all of them. The coffee, not so much |
| Knot of the week | Weekly, Wednesday | Carousel: Ocho in a knot, why it tangles, one fix | Text: The knot: same ad for four months |
| Wrong arm | Monthly | A blooper: the coffee to its ear like a phone | Text: Drafting the sale email as a reel |
| Ink level | Monthly | A four step meter: calm, light puff, big puff, full ink | Text: Ink level today? |
| Take four | Every other week | Four versions of the Jasmine night photo from Make it | Text: Take four is the one |
| The ninth arm | Weekly, Sunday story | Ocho, curious, one odd idea in a dotted thought bubble | Text: The ninth arm: a candle that smells like first rain |
Every format runs on the sample candle store with a Sample label on the image and in the caption, unless a partner gives written permission. Version v1, tag New.
Cadence and making
| When | Time | Job |
|---|---|---|
| Monday | 1 hour | Arms full carousel from the template: swap five lines |
| Wednesday | 1 hour | Knot of the week or take four |
| Thursday | 1 hour | One LinkedIn post each, written in your own words |
| Friday | 1 hour | Arms free post, the weekly note, reply to every comment |
char.svg and the small mark cover every animated post: move arms in a browser, record the screen. A new pose uses the art pipeline with concept D as the reference, and every image is checked for letters before it goes anywhere.
Made with our own product
| Item | Version | Tag |
|---|---|---|
| A sample read gives the week's finding; Make it gives the draft; the brief is the checklist | v1 | New |
| Product screens show only what the current version does; anything later is a labelled Sample design | v1 | New |
| Our own posts go out through posting with our yes, once posting ships | v2 | New |
| Our posts show how they went, once results ship | v3 | New |
Ocho, on the format rule: Same eight arms. New things in them.
How we do it
- Monday: open the sample read, pick one finding, fill the Monday template.
- Make the draft in Make it from free drafts only. Ask Param before any paid make.
- Write the line on the image: one line, under 15 words. Set it in DynaPuff, never inside generated art.
- Run the truth check: no claim that the product posts, sends, schedules or measures; Sample on every sample frame; only allowed figures.
- Run the craft check: Ocho's face and one prop fill the first frame; zoom every image for stray letters.
- Run the writing checker:
cd /Users/param/Documents/ChatGPT/brand-directions && node _tools/check.mjs - Log the post in the campaign log.
Numbers
| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Posts a week | Posts that passed both checks and went out | The campaign log | Proposed |
| Hours a week | Time spent making them | The Friday note | Proposed |
| Asks per format | Read asks that name a post, by format, over two weeks | The asks list | Proposed |
Open
- Which store do our sample drafts come from? Proposal: build the sample candle store as a test brand, labelled Sample, so no partner shows without permission.
- Which format retires first if time is short? Proposal: keep the Monday and Friday formats always; drop the monthly ones first.
- Who makes the posts? Proposal: the hours in the no-budget playbook, with one owner per weekday.