Answer
Brew on one page in the Scoop direction: what we do, for whom, why now, the loop, the moat and where we are, with Scoop, the raccoon, speaking only around the facts and never changing them.
Today
The page
| Block | What is true | Source |
|---|---|---|
| What we do | Reads a store and 68 sources around it, writes Plays, turns them into a ranked feed of cards with first drafts, lets the team make each one in a jam and hands off a brief to whoever ships it | brew/SCOPE.md:7-13 brand-directions/docs2/content/inventory.mjs SOURCES |
| For whom | Founder led online brands that sell their own products from their own store, where the founder or one marketer runs marketing; a working guess we test with partners | brand-directions/book/content/b.js b-2 icp |
| Why now | AI reads a whole store in minutes, drafts images, short videos and words, and shoppers now ask AI assistants where to buy | brand-directions/book/content/b.js b-8 why-now |
| The loop | Read, Plays, feed, jam, hand off, and what the team teaches Brew rewrites the Plays | brew/SCOPE.md:7 brew/docs/brew-loop.md:5-15 memory brew-move-freshness |
| The moat | What we know about each store grows every week: connected accounts and learnings rewrite its Plays, and the Brand Book keeps its voice and look | memory brew-connect-refresh memory brew-move-freshness memory brew-brand-book brand-directions/book/content/b.js b-11 moat |
| Where we are | Design partnership with five partner prospects on production since 25 Oct; free during the preview; pricing parked; v1 never posts, sends, spends or measures | memory brew-live-stores memory brew-prod-backend brew/legal-pages.js:40 memory brew-pricing-parked brew/SCOPE.md:32-40 |
| Size today | 65 kinds of Plays; 68 sources in seven groups | brand-directions/docs2/data/plays.json brand-directions/docs2/content/inventory.mjs SOURCES |
The words on the page
- Core sentence: Your store's marketing team, in one feed brew/docs/handover/product/00-overview.md:7
- Plain promise: Paste your store link. Get this week's marketing ideas, already drafted. Pick the good ones and hand them off brand-directions/docs2/data/dirs.json raccoon identity
- Scoop's tagline for the cover: Everything everyone says about your store. brand-directions/docs2/data/dirs.json raccoon tagline
- Five words a founder says: Nosy raccoon who brings gossip brand-directions/docs2/data/dirs.json raccoon identity
- The product name is open, so a wordmark slot sits where the name goes brand-directions/docs2/data/dirs.json raccoon identity
Scoop's words around the plain ones
| Plain word | Scoop's word | Source |
|---|---|---|
| Paste your store, Build my feed | The tip | brand-directions/docs2/data/dirs.json raccoon words |
| Reading your store | The rummage | brand-directions/docs2/data/dirs.json raccoon words |
| Today | The dish | brand-directions/docs2/data/dirs.json raccoon words |
| This week's picks | This week's scoop | brand-directions/docs2/data/dirs.json raccoon words |
| Need your yes | Your nod | brand-directions/docs2/data/dirs.json raccoon words |
| Hand it off | Pass the note | brand-directions/docs2/data/dirs.json raccoon words |
| Why this | The source | brand-directions/docs2/data/dirs.json raccoon words |
| What we know about you | My notes on you | brand-directions/docs2/data/dirs.json raccoon words |
| Read cap reached | Notepad full | brand-directions/docs2/data/dirs.json raccoon words |
Scoop's lines for the page
| Slot | Line | Source |
|---|---|---|
| Cover | Everything everyone says about your store. | brand-directions/docs2/data/dirs.json raccoon tagline |
| The read block | Reading your public pages. About 3 to 4 minutes. | brand-directions/docs2/data/dirs.json raccoon lines |
| The picks block | Morning. Fresh week, fresh pages. Here is what people said. | brand-directions/docs2/data/dirs.json raccoon lines |
| The hand off block | Brief copied. Slip it to whoever ships it. | brand-directions/docs2/data/dirs.json raccoon lines |
| The stage we are in | Notepad full for now. Each read costs real time, so we keep a cap while we build. | brand-directions/docs2/data/dirs.json raccoon approved |
| Sign off | Read by Scoop. Shipped by you. | brand-directions/docs2/data/dirs.json raccoon lines |
Scoop never says: I posted it for you. Your sales went up this week. Trust me, this will sell. brand-directions/docs2/data/dirs.json raccoon banned
The look
- Owned colour tangerine #ff7a1a, ink #17171c, with a two ink tabloid print on paper brand-directions/docs2/data/dirs.json raccoon character brand-directions/docs2/data/dirs.json raccoon tokens
- Display face Gloock, body face Schibsted Grotesk brand-directions/docs2/data/dirs.json raccoon fonts
- The one drawing: a two ink tabloid print, ink and tangerine on paper, every grey a halftone of ink dots, clipped from the page brand-directions/docs2/data/dirs.json raccoon character
- Allowed figures: about 3 to 4 minutes for a read, about 160 cards for the prepared demo brand, six second videos, 24 hour story rings, and 12 of 32 AI answers only as an example finding from one brand's read brand-directions/BRIEF.md section 2
Tomorrow
| Item | Version | Tag |
|---|---|---|
| The page as it stands: read, pick, make, hand off | v1 | Stays |
| Five picks every Monday instead of the whole feed first | v1 | Changes brand-directions/book/content/i.js i-1 one-pager |
| One Hand it off button with a choice of who ships | v1 | Changes |
| A block for posting and scheduling after a yes, with Scoop carrying a new prop | v2 | New |
| A block for what worked | v3 | New |
| A block for ads run inside the owner's rules | v4 | New |
| The wordmark slot fills with the picked name | v1 | Changes, once Param picks |
How we do it
- Lay it out top to bottom: the wordmark slot, Scoop with the tagline, the plain promise, the six blocks, one finding, the sign off.
- The finding is either the sample candle store inside a frame with a visible Sample label, or one real finding from the reader's own read with its source.
- Scoop sits in fixed slots on the cover and the sign off only; every block's words stay plain.
- Never on the page: a price, a partner's name without their written yes, a rival's name, a result or a lift, or anything that says it posts today brand-directions/book/content/i.js i-1 one-pager.
- Shared copy leaves out the name Brew and says Plays.
- When a fact above changes in the code or memory, change it here first, then in the investor story.
Numbers
| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Partners live | Design partner brands whose home is production | MOVED_TO_PROD in brew deploy.sh |
5 since 25 Oct brew/deploy.sh:41 |
| Weekly hand off stores | Stores with at least one hand off in a Monday to Sunday week | Brief records | Proposed, see north star and goals |
| Read time | Median minutes from paste to a finished read | Read logs | Proposed; the allowed figure is 3 to 4 minutes |
Open
- Is Scoop the direction? Proposal: decide when Param picks one of the five; until then this version is used only when someone reads in the Scoop direction.
- Seven sources or 68? The books say seven sources tick by; the inventory lists 68 in seven groups. Proposal: say 68 sources in seven groups on the page.
- Do we show the partner count? Proposal: say "real brands working with us now" and give no count until partners agree in writing.