{
 "id": "1.1",
 "title": "The one page",
 "department": "Company and strategy",
 "department_slug": "company-and-strategy",
 "direction": {
  "id": "raccoon",
  "name": "Scoop"
 },
 "branded": true,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "What we do, for whom, why now, the loop, the moat, where we are",
 "urls": {
  "html": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/raccoon",
  "markdown": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/raccoon.md",
  "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/raccoon.json"
 },
 "other_directions": [
  {
   "id": "dog",
   "name": "Fetch",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/dog.json"
  },
  {
   "id": "bee",
   "name": "Buzz",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/bee.json"
  },
  {
   "id": "octopus",
   "name": "Ocho",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/octopus.json"
  },
  {
   "id": "cooker",
   "name": "Seeti",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/cooker.json"
  }
 ],
 "tldr": {
  "headline": "Scoop rummages through everything said about your store and tells you",
  "points": [
   {
    "icon": "eye",
    "text": "The rummage reads your public pages and 68 sources, about 3 to 4 minutes."
   },
   {
    "icon": "chat",
    "text": "The Monday dish: what people said, turned into drafted picks."
   },
   {
    "icon": "box",
    "text": "Pass the note: the brief is copied so you can slip it to whoever ships."
   },
   {
    "icon": "lock",
    "text": "Scoop names rival patterns, never rival names, and never mocks a reviewer."
   },
   {
    "icon": "heart",
    "text": "Notepad full for now: each read costs real time, so reads are capped."
   }
  ],
  "stat": {
   "value": "68",
   "label": "sources read around your store"
  },
  "decide": "Is Scoop the direction? Proposal: decide when you pick one of the five.",
  "mood": "building"
 },
 "sources": [
  "brew origin/main a559de6: SCOPE.md:7-14, 32-40, docs/brew-loop.md:5-15, legal-pages.js:40, tools/prod-env.sh:9",
  "brand-directions/book/content/a.js a-1 picture, versions; b.js b-2 icp, b-6 statement, b-8 why-now, b-11 edge, moat; i.js i-1 one-pager",
  "brand-directions/BRIEF.md section 2 allowed figures",
  "brand-directions/docs2/content/inventory.mjs:8-9, docs2/data/plays.json",
  "brand-directions/docs2/data/dirs.json entry raccoon: identity, words, lines, approved, banned, fonts, tokens",
  "brand-directions/raccoon/system.md s3",
  "memory: brew-live-stores, brew-prod-backend, brew-pricing-parked, brew-move-freshness, brew-connect-refresh, brew-brand-book, brand-directions-2026-10-25"
 ],
 "open_questions": [
  "**Is Scoop the direction?** Proposal: decide when Param picks one of the five; until then this version is used only when someone reads in the Scoop direction.",
  "**Seven sources or 68?** The books say seven sources tick by; the inventory lists 68 in seven groups. Proposal: say 68 sources in seven groups on the page.",
  "**Do we show the partner count?** Proposal: say \"real brands working with us now\" and give no count until partners agree in writing."
 ],
 "parts": {
  "Answer": "Brew on one page in the Scoop direction: what we do, for whom, why now, the loop, the moat and where we are, with Scoop, the raccoon, speaking only around the facts and never changing them.",
  "Today": "### The page\n\n| Block | What is true | Source |\n|---|---|---|\n| What we do | Reads a store and 68 sources around it, writes Plays, turns them into a ranked feed of cards with first drafts, lets the team make each one in a jam and hands off a brief to whoever ships it | [src: brew/SCOPE.md:7-13] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |\n| For whom | Founder led online brands that sell their own products from their own store, where the founder or one marketer runs marketing; a working guess we test with partners | [src: brand-directions/book/content/b.js b-2 icp] |\n| Why now | AI reads a whole store in minutes, drafts images, short videos and words, and shoppers now ask AI assistants where to buy | [src: brand-directions/book/content/b.js b-8 why-now] |\n| The loop | Read, Plays, feed, jam, hand off, and what the team teaches Brew rewrites the Plays | [src: brew/SCOPE.md:7] [src: brew/docs/brew-loop.md:5-15] [src: memory brew-move-freshness] |\n| The moat | What we know about each store grows every week: connected accounts and learnings rewrite its Plays, and the Brand Book keeps its voice and look | [src: memory brew-connect-refresh] [src: memory brew-move-freshness] [src: memory brew-brand-book] [src: brand-directions/book/content/b.js b-11 moat] |\n| Where we are | Design partnership with five partner prospects on production since 25 Oct; free during the preview; pricing parked; v1 never posts, sends, spends or measures | [src: memory brew-live-stores] [src: memory brew-prod-backend] [src: brew/legal-pages.js:40] [src: memory brew-pricing-parked] [src: brew/SCOPE.md:32-40] |\n| Size today | 65 kinds of Plays; 68 sources in seven groups | [src: brand-directions/docs2/data/plays.json] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |\n\n### The words on the page\n\n- Core sentence: Your store's marketing team, in one feed [src: brew/docs/handover/product/00-overview.md:7]\n- Plain promise: Paste your store link. Get this week's marketing ideas, already drafted. Pick the good ones and hand them off [src: brand-directions/docs2/data/dirs.json raccoon identity]\n- Scoop's tagline for the cover: Everything everyone says about your store. [src: brand-directions/docs2/data/dirs.json raccoon tagline]\n- Five words a founder says: Nosy raccoon who brings gossip [src: brand-directions/docs2/data/dirs.json raccoon identity]\n- The product name is open, so a wordmark slot sits where the name goes [src: brand-directions/docs2/data/dirs.json raccoon identity]\n\n### Scoop's words around the plain ones\n\n| Plain word | Scoop's word | Source |\n|---|---|---|\n| Paste your store, Build my feed | The tip | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| Reading your store | The rummage | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| Today | The dish | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| This week's picks | This week's scoop | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| Need your yes | Your nod | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| Hand it off | Pass the note | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| Why this | The source | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| What we know about you | My notes on you | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n| Read cap reached | Notepad full | [src: brand-directions/docs2/data/dirs.json raccoon words] |\n\n### Scoop's lines for the page\n\n| Slot | Line | Source |\n|---|---|---|\n| Cover | Everything everyone says about your store. | [src: brand-directions/docs2/data/dirs.json raccoon tagline] |\n| The read block | Reading your public pages. About 3 to 4 minutes. | [src: brand-directions/docs2/data/dirs.json raccoon lines] |\n| The picks block | Morning. Fresh week, fresh pages. Here is what people said. | [src: brand-directions/docs2/data/dirs.json raccoon lines] |\n| The hand off block | Brief copied. Slip it to whoever ships it. | [src: brand-directions/docs2/data/dirs.json raccoon lines] |\n| The stage we are in | Notepad full for now. Each read costs real time, so we keep a cap while we build. | [src: brand-directions/docs2/data/dirs.json raccoon approved] |\n| Sign off | Read by Scoop. Shipped by you. | [src: brand-directions/docs2/data/dirs.json raccoon lines] |\n\nScoop never says: I posted it for you. Your sales went up this week. Trust me, this will sell. [src: brand-directions/docs2/data/dirs.json raccoon banned]\n\n### The look\n\n- Owned colour tangerine #ff7a1a, ink #17171c, with a two ink tabloid print on paper [src: brand-directions/docs2/data/dirs.json raccoon character] [src: brand-directions/docs2/data/dirs.json raccoon tokens]\n- Display face Gloock, body face Schibsted Grotesk [src: brand-directions/docs2/data/dirs.json raccoon fonts]\n- The one drawing: a two ink tabloid print, ink and tangerine on paper, every grey a halftone of ink dots, clipped from the page [src: brand-directions/docs2/data/dirs.json raccoon character]\n- Allowed figures: about 3 to 4 minutes for a read, about 160 cards for the prepared demo brand, six second videos, 24 hour story rings, and 12 of 32 AI answers only as an example finding from one brand's read [src: brand-directions/BRIEF.md section 2]",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| The page as it stands: read, pick, make, hand off | v1 | Stays |\n| Five picks every Monday instead of the whole feed first | v1 | Changes [src: brand-directions/book/content/i.js i-1 one-pager] |\n| One Hand it off button with a choice of who ships | v1 | Changes |\n| A block for posting and scheduling after a yes, with Scoop carrying a new prop | v2 | New |\n| A block for what worked | v3 | New |\n| A block for ads run inside the owner's rules | v4 | New |\n| The wordmark slot fills with the picked name | v1 | Changes, once Param picks |",
  "How we do it": "1. Lay it out top to bottom: the wordmark slot, Scoop with the tagline, the plain promise, the six blocks, one finding, the sign off.\n2. The finding is either the sample candle store inside a frame with a visible Sample label, or one real finding from the reader's own read with its source.\n3. Scoop sits in fixed slots on the cover and the sign off only; every block's words stay plain.\n4. Never on the page: a price, a partner's name without their written yes, a rival's name, a result or a lift, or anything that says it posts today [src: brand-directions/book/content/i.js i-1 one-pager].\n5. Shared copy leaves out the name Brew and says Plays.\n6. When a fact above changes in the code or memory, change it here first, then in the investor story.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Partners live | Design partner brands whose home is production | `MOVED_TO_PROD` in brew deploy.sh | 5 since 25 Oct [src: brew/deploy.sh:41] |\n| Weekly hand off stores | Stores with at least one hand off in a Monday to Sunday week | Brief records | Proposed, see [north star and goals](/company-and-strategy/north-star-and-goals) |\n| Read time | Median minutes from paste to a finished read | Read logs | Proposed; the allowed figure is 3 to 4 minutes |",
  "Open": "1. **Is Scoop the direction?** Proposal: decide when Param picks one of the five; until then this version is used only when someone reads in the Scoop direction.\n2. **Seven sources or 68?** The books say seven sources tick by; the inventory lists 68 in seven groups. Proposal: say 68 sources in seven groups on the page.\n3. **Do we show the partner count?** Proposal: say \"real brands working with us now\" and give no count until partners agree in writing."
 }
}