Answer
We grow by word of mouth through things worth showing, a true finding, a clean brief page, a brand book and a shelf of gifts made from each partner's read, with no referral rewards; Seeti only ever signs off, small.
Today
| Fact | Source |
|---|---|
| No referral programme, reward or invite a friend flow exists | git grep referr origin/main |
| The brief page is a signed read only link with no login, so whoever ships the work sees it | brew/handoff.js:7 |
| Share with my team copies the brief with that link; nothing is sent | brew/SCOPE.md:20 |
| Each brand's brand book is a public page plus brand.md, brand.json, llms.txt, a PDF and a kit zip, built 23 Oct | brew/server.js:937-947 memory brew-brand-book |
| Copy and open copies a drafted community reply and opens the exact thread; the brand posts it | memory brew-copy-and-open |
| Make our version reads a rival's ad and writes the brand's own; a rival's picture never goes in | brew/SCOPE.md:19 |
| Viral videos: at least ten times the creator's usual views, with hook and beats | brew/SCOPE.md:19 memory brew-viral-remakes |
| Plan PDFs are drawn when someone taps download, and open only for the brand's team | memory brew-lean-pipeline brand-directions/book/content/h2.js h-11 plan-pdfs |
| Share this finding, one shareable card, is not built | brand-directions/book/content/h2.js h-11 the-read |
Tomorrow
What people share without being asked
| Loop | Who sees it | What they think | Version | Tag |
|---|---|---|---|---|
| The shared finding | The founder's friends and team | I want to know mine | v1 | New |
| The brief page | Freelancers and agencies | I want my clients to brief me like this | v1 | Changes, Seeti's 32 px sign off added |
| The brand book | AI tools and partners | A clear page about the brand | v1 | Stays |
| How it went | Other founders | It works for stores like mine | v3 | New |
Seeti: Good food gets talked about. That is my whole plan.
The gift shelf, one gift a week
| When | Gift | Status | Seeti hands it over |
|---|---|---|---|
| Days 1 to 4 | Your store, read, with one finding first | Built; the shared finding is v1 New | Three whistles. Taste this first: 41 reviews say rain. Your ads never do. |
| Week 1 | Your brand book | Built | Your brand book. Fresh off the stove. Share it with anyone. |
| Week 1 | Your plan as PDFs | Built | Your plan. One PDF per step. Tap and it cooks. |
| Week 2 | Rival ad teardowns | Built | Next door's menu. Two dishes ran for weeks. Here is the recipe. |
| Week 3 | Community finds with Copy and open | Built | Someone asked. Reply is plated. Copy and open, boss. |
| Week 4 | Viral video references | Built | Ten times its usual. Hook, beats, why. Your batch is next. |
| Week 5 | One page AI search report | Idea, not built | Walk through What AI search says until it exists |
| Week 6 | Review highlights wall, brand sticker pack | Ideas, not built | Handed over at the keep going call, once built |
A person hands every gift over by name and Seeti adds one line. No price, no discount, no paid make inside a gift. A gift that does not exist is never promised.
A Friday note with a gift, Seeti's line: Three threads. Replies plated. Monday whistles next.
Communities, partners and agencies
| Where | What we do | Who | Version | Tag |
|---|---|---|---|---|
| Founder WhatsApp groups and D2C communities | Answer questions, share one sample finding, offer a read only when asked | A founder | v1 | New |
| Agencies | A drafted Monday list per client and a brief clients can read | A founder, by email | v1 | New |
| Freelancers | They meet us on the brief page | The product, quietly | v1 | Changes |
| Design partners | After week four, ask who else should get a read | A founder | v1 | New |
Seeti: I bring a dish to every potluck. Never a menu.
Referrals
| Item | Version | Tag |
|---|---|---|
| No referral rewards; the effort goes into the Monday habit and things worth showing | v1 | New |
| A partner can pass a read on with a link, still under the cap | v1 | New, proposed |
Why no rewards: at Duolingo a referral reward lifted new users about 3 percent, while retention of current users mattered far more, as Jorge Mazal told Lenny's Newsletter on 28 February 2023 brand-directions/book/content/h.js h-9 share-loops.
PR
| Item | Version | Tag |
|---|---|---|
| One press paragraph in plain words, a founder as the voice, Seeti as the picture only | v1 | New |
| Story angles we can prove: small stores sit on their best copy, in their reviews; do AI answers name small brands; a marketing tool that does not post for you, on purpose | v1 | New |
| Never in PR: customer counts, results, partner names without OK, or a claim that it posts or measures | v1 to v4 | Stays |
Seeti: I am in the photo, looking proud. The founder talks.
How we do it
- Hand over one gift a week, in the Friday note or on a call, never two.
- Say what it is, what it is made from, and how it changes when the read does.
- Never share a partner's finding in a group without their written OK.
- When someone in a community asks for a read and reads are full, say so and take the link.
- Keep the brief page clean: Seeti's sign off at the bottom, no sales line, ever.
Numbers
| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Referred asks | Read asks that name a partner, a brief page or a shared finding | The asks list | Proposed |
| Brief page opens | Opens of brief links by people outside the brand's team | Brief page logs, once kept | Proposed |
| Shared findings | Taps on Share this finding | The product, once built | Proposed |
| Gifts opened | Gifts a partner opened within a week of the hand over | Partner notes | Proposed |
Open
- Does the brief page carry Seeti's sign off? Proposal: yes, 32 px at the bottom, and nothing else.
- Can a brand switch its public brand book off? Proposal: yes, from Settings, with no need to ask us.
- Do we ever reward referrals? Proposal: no rewards before launch; revisit once pricing exists, and never as a discount.
- Which founder communities first? Proposal: three Param already belongs to.